SHEENA SIDDIQUI
Mumbai
Summary
Throughout my 14-year career, I have held diverse roles that have allowed me to gain significant expertise in project/team management and operations. I have thrived in the start-up and (SME) sectors for the past decade. I have 4 years of experience in Beauty and Personal Care where I have had the opportunity to build a cosmetic brand ground-up.
Overview
14
14
years of professional experience
Work History
SR MANAGER - SUGAR POP (HEAD OF PRODUCT DEVELOPMENT)
SUGAR COSMETICS
06.2021 - Current
- Spearheaded the development and launch of 300+ SKUs, including cosmetics, skincare, and personal care, leading to substantial revenue growth
- Played a pivotal role in expanding brand distribution to 50,000 stores boosting market presence.
- Increased customer satisfaction and product ratings by refining formulations based on feedback.
- Ensured optimum inventory thereby reducing cash flow.
- Contributed to SUGAR POP GT channel’s 53% growth since FY 21 thereby crossing 100 crores in a short period.
- Managed end-to-end product lifecycle, from concept to commercialization, including inventory forecasting and quality control
- Established brand-level SOPs, working with Marketing, Sales, Warehouse, Finance, and Packaging teams to streamline product launches
- Collaborated with the marketing team to create impactful product positioning, messaging, and promotional materials via content approvals, infographics, and new packaging/design development
- Led cross-functional teams in product testing including efficacy, stability, and safety assessments
HEAD OF BUSINESS OPERATIONS
SEAL RIPPED - BY BAYSIDE MEDIA
06.2018 - 03.2021
- Expanded Brand operations from Mumbai to new markets across 7 Indian cities by building core teams, setting SOPs, training and monitoring weekly sales PAN India
- Led a team of 150+ hires across Operations, Recruitment, Marketing, and Content
- Generated ₹1.81Cr annual revenue in Mumbai alone while overseeing multiple branches
- Increased customer satisfaction and ensured sufficient service delivery thereby reducing churn and refund cases by 97%
DGM (PRODUCTS)
SEAL RIPPED - BY BAYSIDE MEDIA
08.2017 - 06.2018
- Developed brand kits, brochures, websites, and training materials for product launches
- Established streamlined workflows between sales and product teams to optimize efficiency
SALES DELIVERY LEAD
SEAL RIPPED - BY BAYSIDE MEDIA
07.2017 - 08.2017
- Responsible for weekly product and sales training
- Ensuring lead generation and quality checks are carried out to meet sales targets
PROJECT HEAD – OUTREACH
BAYSIDE MEDIA PVT LTD.
06.2016 - 03.2017
- Responsible for curating and conducting beauty and parenting workshops
- Meeting monthly sales target and team management
- Co-authored and published a book, along with an employee, on parenting called ‘Everyday Parenting Made Easy”. The book was used as part of a toolkit for the parenting and psychology training courses.
PSYCHOLOGIST – TEAM LEAD
BAYSIDE MEDIA PVT LTD.
04.2016 - 06.2016
CONTENT WRITER
BAYSIDE JOURNAL
01.2015 - 03.2016
PSYCHOLOGIST (CHILD MENTOR)
FAMILY BUDDY EDUCARE PVT.LTD.
12.2013 - 02.2015
HR BUSINESS CONSULTANT
UNIVERSAL HUNT (AMAZINSOLUTIONS)
07.2011 - 12.2011
- Recruitment and selection through job portals, reference-based talent search, and head hunting for mid-level, senior-level, and top-level positions
Education
MA - Applied Psychology
Mumbai University
01.2011
BA - Psychology
Mithibai College
01.2009
Skills
- Product Development & Innovation
- Brand Positioning & Market Strategy
- Inventory & Supply Chain Management
- Cross-Functional Team Leadership
- Quality Control & Compliance
- Customer Insights & Competitive Analysis
- Revenue Growth & Business Expansion
- Sales and Market expansion
Personal Information
Date of Birth: 04/07/88
Timeline
SR MANAGER - SUGAR POP (HEAD OF PRODUCT DEVELOPMENT)
SUGAR COSMETICS
06.2021 - Current
HEAD OF BUSINESS OPERATIONS
SEAL RIPPED - BY BAYSIDE MEDIA
06.2018 - 03.2021
DGM (PRODUCTS)
SEAL RIPPED - BY BAYSIDE MEDIA
08.2017 - 06.2018
SALES DELIVERY LEAD
SEAL RIPPED - BY BAYSIDE MEDIA
07.2017 - 08.2017
PROJECT HEAD – OUTREACH
BAYSIDE MEDIA PVT LTD.
06.2016 - 03.2017
PSYCHOLOGIST – TEAM LEAD
BAYSIDE MEDIA PVT LTD.
04.2016 - 06.2016
CONTENT WRITER
BAYSIDE JOURNAL
01.2015 - 03.2016
PSYCHOLOGIST (CHILD MENTOR)
FAMILY BUDDY EDUCARE PVT.LTD.
12.2013 - 02.2015
HR BUSINESS CONSULTANT
UNIVERSAL HUNT (AMAZINSOLUTIONS)
07.2011 - 12.2011
BA - Psychology
Mithibai College
MA - Applied Psychology
Mumbai University
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