Sheeraz Tanveer Shaikh
Senior Manager
Mumbai
Summary
Performance-driven professional with nearly 12 years in Strategic Business Development & Management, Sales, Revenue Expansion and People Management within the Paint and Chemical industries. Open to relocation for opportunities in Mumbai, Pune, Kolkata and Bangalore. Currently excelling as a Senior Manager at JSW Paints, with a strong focus on Team Handling, Contractor Schemes, Services Launch, Competition Analysis and Market Research, Strategy Planning. Strong business acumen with proficiency in collaborating with key decision-makers/ leaders across target organizations and penetrating new markets for revenue expansion & business growth. Highly skilled in developing sales plan for each area (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force and so on. A strategist & negotiator with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.
Versatile Senior Manager specializing in Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Senior Manager
JSW Paints
Mumbai
03.2024 - Current
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business. Handling 350 retailers as a part of network development
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business. Managing a team of over 250 employees
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
Contractor Relationship Executive (Loyalty and Engagement)
Asian Paints
Mumbai
04.2022 - 02.2024
- Developing contractors' schemes and reward programs to drive performance. Handled entire west division and a contractor set of more than 15000
- Leading the digital and professional transformation of contractors.
- Delivering both physical and virtual training sessions.
- Executing various below-the-line (BTL) activities to enhance brand visibility.
- Actively participating in market research initiatives.
- Efficiently managing customer premium painting services and addressing complaints.
- Actively leading a team of sales professionals, providing guidance, mentorship, and support to ensure high performance and attainment of sales objectives.
- Identifying and evaluating new market opportunities, conducting ongoing market research and analysis to assess market potential, competition, and customer needs.
- Developing and maintaining relationships with distributors/representatives, key clients, partners, and stakeholders, fostering strong business partnerships and driving customer satisfaction.
- Collaborating with cross-functional teams, including marketing, and operations, to align sales strategies with overall business objectives.
- Continuously driving sales forecasting, budgeting, and planning activities, monitoring sales performance and implementing corrective actions as needed.
- Conducting regular sales reviews and meetings, market trends, business opportunities etc.
- Negotiating and finalizing sales contracts, agreements, and pricing terms, ensuring ongoing compliance with company policies and profitability targets.
- Analyzing sales data and metrics, identifying areas for improvement and implementing sales strategies to enhance performance and increase market share.
- Preparing and presenting ongoing sales reports, forecasts, and strategic recommendations to senior management and executive teams.
- Staying updated on industry trends, market conditions, and competitor activities, providing ongoing insights and recommendations for sales strategy adjustments.
Retail Sales Officer
Asian Paints
Mumbai
10.2019 - 03.2022
- Executed effective territory management encompassing both sales and service functions. Handled a network of more than 150 dealers
- Led and coached a high-performing team, providing guidance to sales associates, relationship associates, and business development executives in the field.
- Conducted territory mapping of builders and architects to optimize outreach.
- Achieved and exceeded monthly, quarterly, and yearly sales targets.
- Focused on achieving growth in both volume and value.
- Monitored and analyzed competitor activities in the market.
- Catered to the specific requirements of builders and architects, ensuring excellent service.
- Implemented loyalty programs and initiatives to engage project contractors.
- Successfully managed existing key accounts, facilitating site conversions.
- Identified and secured new potential accounts, expanding the customer base.
- Enrolled new contractors and drove the penetration of new product lines.
- Ensured stock availability and maintained a streamlined process for timely material delivery.
Project Sales Officer
Asian Paints
Mumbai
04.2016 - 09.2019
- Orchestrated territory management encompassing both sales and service functions.
- Led and coached a team comprising sales associates, relationship associates, and business development executives in the field.
- Conducted thorough territory mapping of builders and architects.
- Assumed responsibility for achieving monthly, quarterly, and yearly sales targets.
- Ensured consistent growth in both volume and value of sales.
- Monitored and analyzed competition activities in the market.
- Provided tailored service to builders and architects based on their specific requirements.
- Implemented and drove loyalty and program initiatives for project contractors.
- Managed and nurtured existing key accounts to facilitate site conversions.
- Identified and cultivated new potential accounts to expand market reach.
- Enrolled new contractors to enhance business partnerships.
- Successfully penetrated new product lines to diversify offerings.
- Maintained vigilance over stock availability and ensured timely material delivery.
Customer Service and Sales Officer
Asian Paints
07.2013 - 03.2016
- Managed dealer relationships in the retail sector, ensuring that all CR or CR+ dealers had contractors linked with APEHS.
- Managed projects and complaints to ensure the implementation of OTC on projects, achieving a call-back TAT within 6 hours and a site visit TAT within 24 hours.
- Managed service providers (HSSP), ensuring compliance with Asian Paints' processes and policies as agreed upon by HSSP.
- Ensured the profitability of HSSP by implementing various checks and balances on a monthly/quarterly basis.
- Coordinated with the HR team to meet human resources requirements for HSSP.
- Conducted interviews and recruited associates, conducted induction for new associates, and planned their twelve-day training module in the office and on the field.
Education
MBA - Marketing
Rizvi College of Management And Research
Mumbai 07.2011 - 06.2013
M. Com - Management
Mumbai University
Mumbai 07.2011 - 06.2014
BMS -
A.P. College of Commerce & Economics
Mumbai 07.2007 - 04.2010
Skills
- Strategic Sales
- Business Development
- Market Research
- Customer Satisfaction Strategies
- Capability Building
- People Leadership
- Market Intelligence
- Strategic Alliances
- Budgeting
- Talent development
- Operations management
- Strategic planning
Personal Information
Date of Birth: 08/02/88
Summary - Profile Summary
- Performance-driven professional with nearly 12 years in Strategic Business Development & Management, Sales, Revenue Expansion and People Management within the Paint and Chemical industries.
- Currently excelling as a Senior Manager at JSW Paints, with a strong focus on Team Handling, Contractor Schemes, Services Launch, Competition Analysis and Market Research, Strategy Planning.
- Sales Specialist with excellence in gathering and understanding requirements of clients & other stakeholders (at strategic and tactical levels), followed by translation into functional specifications as well as provisioning of suitable solutions.
- Growth Catalyst with impressive success in contributing to the success of company progression and amplifying business margin through short-term & long-term sales planning.
- Strong business acumen with proficiency in collaborating with key decision-makers/ leaders across target organizations and penetrating new markets for revenue expansion & business growth.
- Highly skilled in developing sales plan for each area (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force and so on.
- People Leader, who has successfully led and motivated teams in cross-cultural environment towards growth and success in the organization; created a clear & compelling view of future through coaching and execution.
- A strategist & negotiator with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.
Football
Real Madrid Fan
Treking
Kedarkantha Trek
Timeline
Senior Manager
JSW Paints
03.2024 - Current
Contractor Relationship Executive (Loyalty and Engagement)
Asian Paints
04.2022 - 02.2024
Retail Sales Officer
Asian Paints
10.2019 - 03.2022
Project Sales Officer
Asian Paints
04.2016 - 09.2019
Customer Service and Sales Officer
Asian Paints
07.2013 - 03.2016
MBA - Marketing
Rizvi College of Management And Research
07.2011 - 06.2013
M. Com - Management
Mumbai University
07.2011 - 06.2014
BMS -
A.P. College of Commerce & Economics
07.2007 - 04.2010
Similar Profiles
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
Shubhamsingh RajputShubhamsingh Rajput
Assistant Manager at JSW PaintsAssistant Manager at JSW Paints
ASWIN RAJUASWIN RAJU
Customer Relationship Officer at JSW PAINTSCustomer Relationship Officer at JSW PAINTS
Ishaan KumarIshaan Kumar
Senior Cloud Engineer at BounteousSenior Cloud Engineer at Bounteous
Antara GuhaAntara Guha
Senior Product Manager at JP Morgan ChaseSenior Product Manager at JP Morgan Chase