Sheshansh Soni
Commercial Marketing Manager
Mumbai
Summary
Results-driven marketing and sales professional with 13 years of experience in developing BTL strategies that enhance consumer engagement and drive revenue growth. Skilled in building brand awareness and customer loyalty, delivering measurable results across diverse industries. Focused on collaboration and innovation to maximize project outcomes and elevate brand presence in competitive markets.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Assistant Commercial Marketing Manager
Suntory Global Spirits
09.2023 - Current
- Spearheaded zone-level activations, including the Oaksmith IPL campaign and multiple new brand launches, delivering high-impact consumer engagement.
- Managed 39 Brand Ambassadors and Merchandisers, ensuring precision execution and retail excellence for consistent brand visibility.
- Collaborated with zonal, brand teams to design tactical execution frameworks and launch initiatives across Mumbai City.
- Led annual brand business planning, ensuring timely PDCA submission and alignment with regional, national objectives.
- Achieved highest participation count for OS x IPL campaign nationwide.
Territory Marketing Manager
Pernod Ricard India Private Limited
12.2021 - 09.2023
- Led end-to-end execution and performance evaluation of trade marketing activations, leveraging consumer and commercial insights to maximize sales impact.
- Designed regional marketing calendars and cluster-, brand-, and channel-wise activation plans to drive volume and market share growth.
- Managed cluster marketing budgets to enhance brand visibility, trade advocacy, and promotional effectiveness.
- Led cross-functional field operations with 50+ Distributor Salesmen (DSMs), 60+ merchandisers, supervisors, and vendor partners across South Maharashtra, ensuring coordinated execution.
- Executed strategies across Maharashtra and Madhya Pradesh under two distinct Route-to-Market (RTM) models, adapting approaches to align with channel and market dynamics.
- WINNER MH LEVEL 3 Mega
- NPD launch project for additional Markets
Sr. Executive (Trade Marketing)
Allied Blenders & Distillers Pvt. Ltd.
06.2018 - 12.2021
- Enhanced retail brand presence through high standards of visual merchandising across wall bays, transit media, vinyls, signages, and branding assets.
- Strengthened retail brand presence by maintaining high standards of visual merchandising across wall bays, transit media, vinyls, signages, and other branding assets.
- Oversaw vendor and agency operations, including commercial negotiations, production, and market implementation of visibility elements, ensuring timely delivery.
- Directed cross-functional field team of 40 merchandisers and coordinated 9 vendor/agency partners for consistent execution across Vidarbha region.
- Received award for innovative display design in 2019
- Recognized as Best Merchandiser in West India for 2020
Sales Executive
Carlsberg India Private Limited
05.2017 - 05.2018
- Managed volume growth, market share, distribution expansion, and new business development through strategic partnerships with key accounts.
- Managed volume growth, market share, distribution expansion, and new business development via strategic partnerships with key accounts, enhancing overall territory performance.
- Led outlet activations, visibility programs, and event promotions, managing 8 merchandisers to optimize in-market brand presence and consumer engagement.
- Led distributor sales operations for the Nagpur market, strengthening channel performance and execution excellence.
- Led outlet activations, visibility programs, and event promotions by managing a team of 8 merchandisers, ensuring strong in-market brand presence.
- Cultivated strong distributor and retailer relationships, ensuring timely payment collections and settlements to support smooth operational flow.
- 110% Target Achiever and 95% WOD in specified territory
Senior Executive
Jubilant Food works Limited - Domino’s Pizza
12.2013 - 05.2017
- Optimized marketing budgets through cost-effective execution and innovative promotional initiatives while maximizing campaign ROI (Bulk orders, ODC, GV’s, Live counter).
- Conducted performance analysis across 72 restaurants using customer acquisition, catchment area, and store performance metrics to develop targeted growth strategies.
- Analyzed performance metrics across 72 restaurants, identifying growth opportunities through customer acquisition and catchment area insights.
- Supported brand visibility and customer engagement across 72 Domino’s Pizza restaurants in the Central Region through precision marketing and operational coordination with HO.
- Enhanced brand visibility and customer engagement across 72 Domino’s Pizza restaurants in Central Region through targeted marketing and operational coordination.
- Recognized as Most Valuable Player for achievement and contributions in 2015 and 2016
Rural Territory Manager
Bharti Airtel Limited
09.2012 - 12.2013
- Managed two distributors, overseeing a network of 580+ retailers and leading a team of 8 Field Sales Executives (FSEs) to deliver an annual business of approximately INR 7 crore.
- Identified and onboarded new distributors to enhance market coverage, expand distribution reach, and drive sales growth.
- Managed timely payment reconciliation and streamlined settlement processes with distributors and retail partners, strengthening channel relationships.
- Specialized in Permanent Journey Plan (PJP) design, beat planning, distribution expansion, 80:20 sales principle, SKU-wise budgeting, and sales territory management.
- Achieved highest Mobile Number Portability (MNP) rates in 2013 by implementing effective strategies.
Executive (Sales)
Futurecom Solutions Pvt. Ltd.
02.2011 - 08.2012
- Generated business through bulk supplies, enterprise sales, and institutional AMC services, enhancing revenue streams.
- Supported customer acquisition and relationship management, contributing to territory sales growth.
- Attended trade shows to promote products and network with potential clients. and business expo for alternate business growth and lead generation.
Education
MBA - Marketing
Nagpur University
01-2010
BBA - Marketing
Nagpur University
01-2008
Skills
- BTL Activations
- New Product Launch
- Innovations & Idea
- Brand Visibility & Promotions
- Vendor Management
- Growth Mindset
- Deliver Through Collaboration
TOOLS
- SFA
- Power Point
- Excel
- Applications
Timeline
Assistant Commercial Marketing Manager
Suntory Global Spirits
09.2023 - Current
Territory Marketing Manager
Pernod Ricard India Private Limited
12.2021 - 09.2023
Sr. Executive (Trade Marketing)
Allied Blenders & Distillers Pvt. Ltd.
06.2018 - 12.2021
Sales Executive
Carlsberg India Private Limited
05.2017 - 05.2018
Senior Executive
Jubilant Food works Limited - Domino’s Pizza
12.2013 - 05.2017
Rural Territory Manager
Bharti Airtel Limited
09.2012 - 12.2013
Executive (Sales)
Futurecom Solutions Pvt. Ltd.
02.2011 - 08.2012
BBA - Marketing
Nagpur University
MBA - Marketing
Nagpur University