Shikha Sreekanth
MBA Marketing | Marcom
Pune
Summary
Ambitious MBA student with 3+ years in marketing, seeking to leverage strategic and analytical skills for brand growth. Proven leader at WMG Tech Pvt Ltd, achieving 25%+ email open rates and enhancing app ratings. Skilled in campaign management, stakeholder engagement, and Salesforce CRM, with a track record of executing impactful campaigns for top-tier brands.
Overview
7
7
years of professional experience
3
3
Certifications
Work History
Assistant Manager - Marketing & Communications
WMG Tech Private Limited Aka WedMeGood
08.2019 - 05.2023
- Increased email open rates to 25%+ using micro-segmentation tactics.
- Managed 5,000+ multimodal campaigns for retention, lead generation, and partnerships.
- Executed 360-degree campaigns for top brands, including Philips, Lakme, and Nykaa.
- Led ORM team, improving app ratings from 4,000+ in 2019 to 9,500+ in 2023.
- Managed PR, securing media coverage in outlets like Live Mint, CNBC, and Economic Times.
Summer Intern Strategic Partnerships Prime Broking
Go Digit Life Insurance Ltd
04.2024 - 05.2024
- Resolved distribution challenges for four prime brokers.
- Conducted research and recommended penetration strategies for Digit's Guaranteed Return Product.
- Streamlined workflows for two brokers by creating BRDs and operational flows.
- Conducted 10+ partner training sessions to improve sales conversion.
Student Marketeer
RedBull India Pvt Ltd
02.2017 - 05.2019
- Led brand initiatives at Amity University with innovative branding, product placement strategies, and campus hacks.
- Contributed to 50+ activations and Red Bull's global and local events.
- Conducted sales audits, converting 20 out of 30 sales points into vendors.
Management Intern
Emprio Marketing Pvt Ltd.
04.2018 - 06.2018
- Created content for online campaigns and developed content calendars.
- Conducted research to support various marketing initiatives.
- Managed Online Reputation Management for hospitality and automobile clients, enhancing brand presence and engagement.
Education
MBA - Marketing
Symbiosis Institute of Management Studies
Pune 04.2001 -
BBA - Marketing
Amity School of Business, AUUP
Noida 04.2001 -
Skills
Leadership
Campaign Management
Communication & Presentation
Team Synergy & Agile Problem Solving
Clevertap
Salesforce CRM
MS Office Suite (Excel, PPT, Word)
Email marketing
Online Reputation Management
Stakeholder management
Certification
Brand Management: Aligning Business, Brand and Behaviour, LSB
Accomplishments
- Certificate of Appreciation/ Sarang: Beyond the Feed by SIBM, Pune January, 2024
- Certificate of Excellence/ AIR 7th - Marketing Mastermind Challenge : International Marketing Quiz Challenge October, 2023
- Consistent 4/5 points on Employee Performance Evaluation May, 2023
- WMG Best Team Player Q3 October, 2020
Hobbies
Music,Travelling,Blogging,Photography,Writing
Timeline
Foundations of Digital Marketing and E-commerce
09-2024
Brand Management: Aligning Business, Brand and Behaviour, LSB
05-2024
Summer Intern Strategic Partnerships Prime Broking
Go Digit Life Insurance Ltd
04.2024 - 05.2024
Assistant Manager - Marketing & Communications
WMG Tech Private Limited Aka WedMeGood
08.2019 - 05.2023
Certified for role of Departmental Manager by RASCI (Skill India)
11-2018
Management Intern
Emprio Marketing Pvt Ltd.
04.2018 - 06.2018
Student Marketeer
RedBull India Pvt Ltd
02.2017 - 05.2019
MBA - Marketing
Symbiosis Institute of Management Studies
04.2001 -
BBA - Marketing
Amity School of Business, AUUP
04.2001 -
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