Shitla Prasad Tewari

Responsible for establishing and efficiently managing the D2C omnichannel for the UNS product portfolio and digital initiatives. Overseeing end-to-end strategy and execution across eCommerce, QuicCome, ePharmacy, and modern trade marketplaces.

Conceptualized, structured, and successfully launched the OTX channel business for DRL, transforming it into a highly profitable venture. Led a team of 110 members, driving a revenue of ₹130 Cr. Spearheaded strategic sales and marketing initiatives to expand major brands into Tier 2 to Tier 7 markets, maximizing growth and market penetration.

Conceptualized, structured, and successfully launched the OTX channel business, transforming it into a highly profitable venture. Started with a portfolio of ₹50 Cr and a team of 70, scaling it to ₹350 Cr with 220 field force in just three years. Notable achievements include Dexona's growth from ₹28 Cr to ₹80 Cr, Mefigest becoming the market leader from the 3rd rank, and Skinlite’s profitability increasing by 50%. Consistently drove legacy brands (with over 25 years of PLC) to new heights, with at least one brand winning the "Best Brand" award every year.

• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

Entrepreneurship : started own venture of pharma and education business .

Pioneered the establishment of the first branch office in India, launching sales and operations with an initial team of 8 sales professionals and 3 sales support members. Spearheaded business growth, advancing from Branch Head to Regional Head to Senior Manager, while scaling the team from 8 to 80 and managing over 1,000 agency partners. Led the setup of branch infrastructure, IT, training, and operations, ensuring seamless execution. Consistently delivered the highest revenue in every role and was honored with the prestigious Red Carpet Award, multiple promotions, and LTIP recognition.

• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.

• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.

• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.

• Championed new product launches within the assigned territory, driving awareness and demand among key customers.
• Increased sales revenue by implementing strategic business plans and expanding client base.
• Implemented efficient territory management practices, optimizing resource allocation and coverage.
• Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.

To achieve Sales targets by influencing Dr prescription behavior thoruhg implementing company marketing strategy .