Summary
Overview
Work History
Education
Skills
Timeline
Generic
Shivajyoti Dash

Shivajyoti Dash

Business Leader- P&L Delivery, Scale Transformation, P&L Leadership
Mumbai

Summary

Top-notch business leader with over 20+ years of proven track record and growing organizations. Strong background in P&L Delivery, Scale Transformation and People Management.

Recent volatility in the CPG industry has challenged traditional moats of business. I possess the right blend of skills and experiences for unlocking growth :

  • Ability to innovate at speed, build consumer desire
  • Execute with precision and agility
  • Manage all lines of the P&L to drive value

Overview

21
21
years of professional experience

Work History

Head-Commercial Excellence

Dr.Reddys Laboratories
05.2024 - Current

Executive Vice President and National Sales Head (GT+ MT)

Marico Limited
4 2022 - 04.2024
  • Reporting to the Chief Operating Officer (COO), I lead Sales for the GT+ MT Business
  • Annual turnover of Rs.6500 Cr, (85% of Marico India Business) my team comprises of 8 direct reports, 450 Indirect Reports, 3 senior level reportees in Commercial, HR & Supply Chain
  • Key areas of impact include Topline Delivery, P&L management, building strategic blueprint for GTM, optimizing coverage and CTS, deploying tech-stacks for intelligent call and productivity enhancement, delivery of distribution and market share objectives of our brands
  • Capability building and People Development is a key thrust area.

Head Modern Trade & e-Commerce

Marico Limited
08.2018 - 04.2022
  • Reporting to the Chief Sales Officer (CSO), I was leading Modern Trade and e-Commerce
  • Annual turnover of Rs.1500 Cr (28% of Marico India Business), my team comprises of 15 direct reports across Sales, Supply Chain and Finance
  • Key areas of impact include Channel P&L Delivery, Account Management thru JBP, Channel CTS improvement, preferred partner in key categories and building channel specific NPDs.

Division Head, West

Marico Limited
10.2016 - 08.2018
  • Reporting to the Chief Sales Officer (CSO), I was heading Sales across business lines for the West Region
  • Largest business unit for Marico with Annual turnover of Rs.1000 Cr+
  • My team comprised of 100+ individuals across functions spanning Sales, Supply Chain, Finance and HR
  • Key areas of impact include Topline Delivery, building market presence in terms of distribution and visibility for Marico brands, Network Management, Cost to serve optimization, New Product Launches, Sales IT and capability building initiatives for the Division.

Head New Business & Digital Strategy

Marico Limited
04.2016 - 12.2016
  • Reporting to the Chief Strategy Officer, as Head of New Business, I was tasked with identifying, and commercializing 'Engine 2' opportunities
  • This encompasses both whitespaces and category adjacencies
  • The scope includes M&A to build presence in emerging opportunities
  • As a part of new business, I also lead the newly incepted Salon Business to chart Marico's entry into the space
  • As a part of my mandate, I also had been tasked with developing and deploying a strategy framework to leverage digital as source of competitive advantage at Marico.

Head Trade Marketing and Sales Development

Marico Limited
04.2014 - 03.2016
  • Reporting to the Chief Sales Officer (CSO), and part of the Sales Leadership Team
  • I led Trade Marketing for the Youth & Wellness Business
  • Annual Turnover of portfolio Rs.1200 Cr
  • Brands includes- Saffola, Setwet and Livon
  • Additionally, led Sales Development to encompass Sales Strategy, Go to Market (GTM) initiatives and Sales IT.

Branch Sales Manager

Mondelez International
07.2012 - 04.2014
  • Reporting to the Unit Head (Branch Manager), I was leading one of the largest regions (TN+ Kerala)
  • Revenue of Rs
  • 750 Cr, with 6 direct and 54 indirect reports
  • Experience includes network management, Instore execution, GTM enhancements and driving priorities to meet share and distribution objectives.

Customer Marketing Manager

Mondelez International
09.2008 - 08.2012
  • Part of the startup team which embedded Trade Marketing as a core function within Mondelez
  • Experience includes developing channel strategy, business planning and deploying inputs to deliver AOP, defining and measuring in-store execution, NPD planning and execution.

Brand Manager

ITC Limited
07.2005 - 03.2008
  • Part of the startup team which put ITCs personal care range into the market
  • Worked extensively in the hair care and personal wash categories as Asst.Brand Manager for Vivel and Fiama
  • Experience across full cycle innovation, building and deploying IMC to achieve share and awareness objectives.

Assistant Manager, Sales

ITC Limited
12.2003 - 07.2005
  • Responsible for annual topline of Rs.1 Bn across Tobacco & Foods, I was leading a team of 11 Area executives and 1 Area Manager
  • Led the pivot of distribution footprint from Tobacco to Foods.

Education

MBA Marketing (PGDBM) -

Institue of Management & Technology (www.imt.edu)

Skills

  • P&L Delivery

  • Go-To-Market, Distribution Expansion, Cost-To Serve

  • Trade Marketing/ Sales Technology/ Capability

  • Channel Expertise-GT/MT/e-Com/Pharma

  • Consumer Brand Building

  • People Leadership

    • Timeline

    Head-Commercial Excellence

    Dr.Reddys Laboratories
    05.2024 - Current

    Head Modern Trade & e-Commerce

    Marico Limited
    08.2018 - 04.2022

    Division Head, West

    Marico Limited
    10.2016 - 08.2018

    Head New Business & Digital Strategy

    Marico Limited
    04.2016 - 12.2016

    Head Trade Marketing and Sales Development

    Marico Limited
    04.2014 - 03.2016

    Branch Sales Manager

    Mondelez International
    07.2012 - 04.2014

    Customer Marketing Manager

    Mondelez International
    09.2008 - 08.2012

    Brand Manager

    ITC Limited
    07.2005 - 03.2008

    Assistant Manager, Sales

    ITC Limited
    12.2003 - 07.2005

    Executive Vice President and National Sales Head (GT+ MT)

    Marico Limited
    4 2022 - 04.2024

    MBA Marketing (PGDBM) -

    Institue of Management & Technology (www.imt.edu)

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    Shivajyoti DashBusiness Leader- P&L Delivery, Scale Transformation, P&L Leadership