Art Of Living Volunteer - Meditation & Yoga
Shivanshi Thakur
Marketing Intern
Bandra West
Summary
Results-driven Marketing Intern talented in helping devise innovative solutions. Focused on enhancing business and meeting customer goals. Developed marketing strategies and executed successful campaigns in fast-paced environment. Demonstrated skills in customer relationship management, customer acquisition, event management, content creation & social media management, leading to increased engagement and brand awareness.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Marketing Intern
Reliance Brands Limited (RBL) - Tod's & TUMI
Bandra West
01.2025 - 04.2025
- Worked in marketing team for two brands - Tod's and TUMI, which helped me gain insights about both Luxury & Premium brand clientele.
- Actively worked on CRM, PR, Mall marketing, Offline events, Collaborations with other brand, Tele-calling, Mall marketing and on-going campaigns.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Enhanced social media engagement through regular posting and audience interaction through mall marketing and Influencer outreach.
- Assisted in the planning and execution of successful product launch events - Tod's Show, TUMI 50th Anniversary.
- Tracked campaign performance metrics to identify areas for improvement and adjust strategies - Mercedes Golf X TUMI.
- Assisting in customer relationship management and luxury brand marketing strategies through store visits at Jio World drive and Jio World Plaza at Mumbai.
Marketing Intern
Aditya Birla Fashion and Retail Ltd.
Chandigrah, Punjab
06.2024 - 07.2024
- Worked under North Marketing Team and managed about 20+ stores.
- Interviewed the employees working at front end in physical stores of Pantaloons and gain knowledge about customer pain points & preferences.
- Analyzed existing marketing strategies of Pantaloons and suggest new marketing campaigns
- Worked on Tele calling reports in Excel for Sabkuch On Sale - SOS Campaign.
- Worked on collecting data for Mall Walk-ins and Mall Branding data for EOSS (End of Season Sale - EOSS Campaign.
- Curated a Google form for customers who are visiting physical stores to understand customer satisfaction and customer preferences at Pantaloons.
Content Creator
Instagram
Work From Home
11.2019 - 02.2024
- Single-handedly reached to insight of above 55k social media views for NEWME.
- Driving brand awareness for MYNTRA Style Cast program with above 47k views.
- Crossed a lead generation milestone of 1000 in shortest time for URBANIC.
- Successful event planner as fashion partner with a footfall around 3k+ for SHEIN.
Education
Master of Fashion Management - Retail & Marketing
National Institute of Fashion Technology (NIFT)
Bhopal, MP 01.2023 - 2025.01
Bachelor of Business Administration - Finance And Marketing
Symbiosis International University
Noida 01.2019 - 2022.01
Skills
- Customer Relationship Management
- Client engagement
- Project Management
- Data Analysis
- Brand Strategy
- Content Creation & Social Media Marketing
- Customer Relationship Management
Accomplishments
- Creation & Branding, Retail & Customer Experience - Inside LVMH
- New Product Development - IIM Bangalore
- Quantitative Marketing Research - IIM Bangalore
- Influencer Brand Deal Economics - LinkedIn
- Artificial Intelligence (AI) - Be10X
- Digital Marketing - Internshala
Interests
Global Cancer Concern India - Fund Raiser
Vrikshit Foundation - Charity & Marketing
Timeline
Marketing Intern
Reliance Brands Limited (RBL) - Tod's & TUMI
01.2025 - 04.2025
Marketing Intern
Aditya Birla Fashion and Retail Ltd.
06.2024 - 07.2024
Master of Fashion Management - Retail & Marketing
National Institute of Fashion Technology (NIFT)
01.2023 - 2025.01
Content Creator
Instagram
11.2019 - 02.2024
Bachelor of Business Administration - Finance And Marketing
Symbiosis International University
01.2019 - 2022.01
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