SHIVI BINDRA
MARKETING PROFESSIONAL
Mumbai
Summary
I am a Certified Associate in Project Management (CAPM) and highly accomplished Results-driven Marketing Professional with expertise in Integrated Marketing strategies that align digital, mainline and experiential channels to drive brand growth and customer engagement. Skilled in developing and executing multi-channel campaigns, leveraging data-driven insights, and optimizing brand positioning.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Work History
Project Manager
Omnicom Media Group India
GURGAON
11.2023 - 07.2024
- Company Overview: A leading global media agency supporting strategic marketing and communications with Integrated Marketing approach
- Lead a team of account managers, designers, and digital strategists in executing comprehensive digital and offline marketing campaigns
- Manage end-to-end digital marketing strategies focusing on maximizing client ROI
- Build long-term relationships with clients, providing strategic counsel and conducting regular business reviews
- Collaborate with creative teams to produce high-impact digital content
- Monitor industry trends and emerging technologies to enhance service offerings
- Hands on experience in Project Management Tools like Adobe Workfront, Jira
- A leading global media agency supporting strategic marketing and communications
Account Director
McCann Worldgroup
06.2022 - 10.2023
- Company Overview: Global marketing agency known for effective advertising and innovative solutions
- Oversee a portfolio of 8 clients including Emaar Properties (Dubai), Microsoft, cisco, Cognizant etc ensuring campaigns meet objectives and deadlines
- Spearhead client presentations leading to a 25% increase in client acquisition rate
- Drive data-driven decisions using tools like Google Analytics and Facebook Ads Manager for optimizing campaign performance
- Implemented streamlined communication protocols reducing response times by 40%
- Ability to develop and execute integrated marketing strategies that align with business objectives.
Associate Account Director
Cheil India
07.2019 - 05.2022
- Company Overview: Marketing agency specializing in integrated marketing solutions
- Handled brands such as Samsung and crafted operational campaign architecture
- Drove end-to-end Digital and Mainline content strategy including community programs and influencer engagement
- Maintained deep understanding of company services to provide knowledgeable customer support
- Presented comprehensive reports to clients, demonstrating the value of agency services and campaign results.
Senior Account Supervisor
Dentsu
06.2016 - 06.2019
- Company Overview: International marketing agency providing professional services across various sectors
- Successfully managed Maruti Suzuki's Dakshin Dare events, overseeing logistics and coordination for one of India's largest cross-country rallies, which spans approximately 2,000 kilometers across South India.
- Enhanced brand visibility and participant engagement through strategic planning and execution of high-profile motorsport activities.
- Developed key client partnerships by overseeing workflow and delivering key presentations
- Provided strategic recommendations to fulfill client's marketing needs
Account Manager
IPG Mediabrands
06.2014 - 05.2016
- Company Overview: A media and marketing solutions organization delivering integrated marketing solutions
- Addressed problems with accounting and service delivery for enhanced client satisfaction for Coke providing Integrated solutions
- Built long-lasting client relationships based on customer-centric terms and accurate price quotes for Hero Homes (Real Estate)
- Identified key entry points for market penetration and driving growth
- A media and marketing solutions organization delivering integrated marketing solutions
Manager
AGL – Hakuhodo
06.2013 - 06.2014
- Company Overview: A marketing and communications agency
- Developed relationships with customers and suppliers through account development
- Resolved staff conflicts and listened to concerns for effective solutions
- Cross-trained employees to maximize team performance
- A marketing and communications agency
Assistant Manager- Client Servicing
Franchise India Holdings Limited
02.2011 - 06.2013
- Company Overview: A company providing solutions in franchising, retailing, and brand consulting
- Provided exceptional client service for Franchise India events across the country, delivering tailored franchise solutions to aspiring entrepreneurs and investors.
- Facilitated networking opportunities and strategic partnerships, enhancing brand visibility and growth potential for participating franchises.
- Generated repeat business through exceptional customer service
Education
Master of Business Administration (MBA) -
Institute Of Management Studies
09.2009 - 06.2011
Skills
- Project Management
- Team Leadership
- Client Servicing
- Relationship Management
- Brand Positioning
- Cross-functional Collaboration
- JIRA
- Project Management Tools
Certification
CAPM - Certified Associate in Project Management
Timeline
CAPM - Certified Associate in Project Management
12-2024
Introduction to Artificial Intelligence
05-2024
Business Analysis Foundations
05-2024
PMP - Project Management Professional
03-2024
Project Manager
Omnicom Media Group India
11.2023 - 07.2024
Account Director
McCann Worldgroup
06.2022 - 10.2023
Associate Account Director
Cheil India
07.2019 - 05.2022
Senior Account Supervisor
Dentsu
06.2016 - 06.2019
Account Manager
IPG Mediabrands
06.2014 - 05.2016
Manager
AGL – Hakuhodo
06.2013 - 06.2014
Assistant Manager- Client Servicing
Franchise India Holdings Limited
02.2011 - 06.2013
Master of Business Administration (MBA) -
Institute Of Management Studies
09.2009 - 06.2011
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