Shraddha Malakar

• Led impactful communication strategies for diverse set of clients, such as Fidelity International, OneCard, ZebPay, QX Lab AI, Hanooman AI, Pramerica Life Insurance Limited and KaleidEO
• Spearheaded revenue contribution of close to >2 CR for the organisation in one year
• Successfully facilitated the global launch of QX Lab AI, an Gen AI company in Dubai, at the Museum of the Future
• Developed and executed comprehensive communications plans and strategies to deliver outcomes aligned with the client's business objectives
• Actively worked on new business development proposals and successfully won clients for the team
• Ensured timely and quality deliverables; overachieved promised deliverables in several cases
• Led a team of 5 members, providing training and mentorship to executives, thereby enhancing their understanding of the communications sector

Sectors serviced: Fintech, Gen AI, Crypto, Spacetech, Insurance, Investment Solutions

• Progressed to a managerial role and led communication mandates for Fidelity International, OneCard, Spice Money, ZebPay, Binance, and Assiduus Global Inc.
• Led and executed a digital property for recording podcasts for a blockchain client from end to end
• Brainstormed and executed communications strategies to enhance brand visibility in front of relevant stakeholders
• Worked with key media across sectors and developed content ranging from press releases, authored articles, pitch notes, briefing documents etc.

Sectors serviced: Crypto, E-commerce, Fintech, Investment Solutions (Global Capability Centre)

• Got elevated to a senior role and independently led accounts offering strategic counsel, executing media strategies and crisis management for companies like Binance, ZebPay, OneCard, Spice Money, DiGiSPICE Technologies, Bureau, Decimal Technologies, Gilded and Reynolds India
• Executed end-to-end digital initiatives and properties, including LinkedIn panel discussions on social media platforms, leading to enhanced reach of social media handles of clients
• Drafted press releases, articles, pitch notes, media responses, and award nominations, resulting in increased brand visibility and awareness

Sectors serviced: Fintech, Crypto, Identity Verification, Travel Tech, Digital Lending, Wealth-tech & Retail

• Crafted effective PR strategies for India's leading start-ups like Great Learning, HealthifyMe and Mswipe
• Won Gold in 'Best Education Campaign' category at the 14th Global Communication Conclave by PRCI for Great Learning
• Helped increase SOV vis-à-vis competition brands in category A publications across print, online & electronic media

Sectors serviced: Edtech, Healthtech & Digital Payments

• Increased media visibility for brands including Marks & Spencer, Vu Televisions, Lindstrom, Coffee by Di Bella, & DO IT Talent Ventures by aligning business goals to media outreach programs
• Handled marquee events like M&S Spring Summer 2018, Vu Smart TV launch, & Lindstrom's first Clean Room Service and delivered results, thereby increasing brand and spokesperson visibility
• Developed annual reports that involved crunching numbers, culling out insights, and outlining challenges and opportunities for the business, which led to renewal of client contracts

Sectors serviced: Retail, Consumer Tech, Textile, Food & Beverage, Talent Management

• Curated content and media strategies to position brands like Holachef, Axtria and AXISCADES positively
• Represented AXISCADES at the AERO INDIA SHOW 2017, one of the largest air shows in Asia
• KRAs included media relations, client servicing, PR planning, content and research Worked on and presented weekly, monthly, quarterly

Sectors serviced: Cloud Kitchen, Data Analytics and Heavy Engineering