Shraddha Shah

• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Conducted research and analysis to determine brand positioning and messaging.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
• Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Researched and identified new opportunities for product and brand development.
• Created and managed budgets to maximize brand reach and engagement.
• Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
• Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased follower base.
• Created and managed social media campaigns to increase brand engagement.
• Devised content strategy to effectively engage target audiences.
• Improved website visibility through content development and implementation of SEO strategies.
• Handled ORM and WhatsApp Marketing for the brand ensuring better brand connect.

• Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.
• Analyzed performance metrics, refining strategy based on data-driven insights.
• Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
• Increased audience engagement with innovative content and consistent posting schedules.
• Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
• Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
• Stayed current on emerging trends within the realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
• Enhanced brand visibility by creating and executing comprehensive social media strategies.
• Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
• Produced visually appealing graphics optimized for each platform''s dimensions and specifications.
• Ensured compliance with industry regulations, maintaining a positive online reputation for the organization.
• Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
• Leveraged user-generated content when appropriate as part of an ongoing effort to diversify sources of engaging material.
• Conducted competitor analysis to identify areas of opportunity within the market landscape.
• Cultivated relationships with followers through authentic interactions, fostering a sense of community around the brand.
• Created customized marketing materials to increase product awareness.
• Researched and analyzed industry trends to inform search marketing strategies.
• Helped clients develop website portals and social media pages to promote businesses.

Brands Handled:

TATA Motors Finance, Videocon d2h, SpiceXpress, English Oven Breads, Century Finance, Mankind - Unwanted 21 days, Rohit Bal Corporate Gifting

• Managing digital strategy and communication for brands, emphasizing content creation, campaign execution, and brand development across various sectors.
• Developing pitches for diverse clients.
• Engaging in content writing, email marketing, account planning, and brand execution.
• Collaborating closely with video production, community management, listening, analytics, and technical teams.
• Boosted engagement rates with creation of compelling and visually appealing content.
• Successfully built loyal following by consistently sharing valuable content that resonated with target audience.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Increased brand awareness by developing and implementing effective social media strategies.
• Streamlined content creation process, allowing for more frequent and impactful posts.
• Brands Managed: Bombay Times Fashion Week, and Pune Times Fashion Week, 2018.
• Talents managed: Shankar Mahadevan, Shalmali Kholgade, Terence Lewis, and Alankrita Sahai.

• Showcase a sophisticated aesthetic and keen eye for detail, ensuring every customer interaction reflects brand's style and values.
• Deliver an outstanding buying experience that captivates and emotionally engages consumers at every touch point.
• Foster meaningful connections with customers, prioritizing their needs and expectations to create lasting impressions and loyalty.
• Oversee streamlined service processes to guarantee responsiveness and excellence, ensuring customer satisfaction at all times.

• Exhibit great taste, strong sense of style, and eye for detail.
• Ensure amazing buying experience.
• Delight and emotionally connect with consumers.
• Overlooking efficient service that meets expectations and needs of our users at all given points of time and inflicting customer delight has been prime KRA.