SHREESH ACHARYA
Sales and Marketing
Mumbai
Summary
A result driven professional with nearly 24 years of experience in Sales & Marketing, Business Development, Distribution Management, Relationship Management and Team Management. Currently associated with Plaeup Private Ltd. as RM-Growth. A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence with verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments. Highly successful in building relations with upper level decision makers, clients and customers; seizing control of critical problem areas and delivering on client and customer commitments. .
Overview
24
24
years of professional experience
7
7
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
RM - Growth
Plaeup Private Ltd
06.2022 - Current
- Conducted comprehensive customer surveys, utilizing feedback to refine product offerings and enhance overall satisfaction levels.
- Enhanced company growth by conducting in-depth market research and identifying new opportunities.
- Boosted customer retention rates by analyzing user behavior and providing insights for product improvements.
- Created and managed database of information gathered from research.
- Established strong relationships with industry influencers, expanding brand reach and driving referral traffic.
- Developed and maintained courteous and effective working relationships.
Head of Sales
Schoolay Technologies Pvt. Ltd.
10.2019 - 08.2021
- Seek new directions and ways to improve and grow the company.
- Work closely with the founders to deliver forecast, identify industry trends, and provide recommended solutions aligned with organizational goals.
- Set the direction and establish the desired image for the business as part of the co-founding team.
- Manage and maintain an active pipeline of prospects. Responsible for the marketing plan for the business in consultation with
founders. - Attend to clients and ensure customer satisfaction. May introduce adjustments to products and services.
- Actively approach targeted business clients (telephone, email, social networks, events, etc.); Search for new client leads.
- Manage relationships with existing customers.
- Conduct market research (analyse competitors, the efficiency of sales strategies, etc.)
Manager - Institutional Sales
ASICS India Pvt. Ltd
04.2018 - 07.2019
- Responsible for registration and sale of products through large canteen stores like CSD, CPC.
- Participating in Govt tender as part of business development through channel partners.
- Introducing ASICS Footwear in the premium chain of schools.
- Seek potential new clients and turn this into existing clients.
- Development of Product for Corporate and Institutional business - B2B channel.
- Responsible for timely collection of AR.
Manager - Institutional Sales
Crocs India Pvt. Ltd
06.2017 - 04.2018
- Registration and sale of products through large canteen stores like CSD, CPC.
- Promotion of professional footwear through various institutes - Hotels & Hospitals.
- Introducing Crocs in premium chain of schools.
- Appointing right partners for servicing various institutional channels.
- Finding alternative avenues for business development (Kids Toys stores).
Regional Sales Manager
Raymond Apparel Ltd
01.2012 - 01.2016
- Expanding sales through Distributor network.
- Empanelling Distributors for each category and territory.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Worked with clients to find solutions according to specific needs and budgets and grew customer base through excellent services.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Continuous guidance to the team for timely deliverables of KRA.
Territory Sales Manager
Reebok India pvt Ltd.
01.2011 - 01.2012
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Carefully analyzed data to determine most effective sales strategies.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Appointing Franchise, distributors and stockiest for the assigned area.
- Team building /Training/Supervision Inventory Management, Merchandising Strategies.
Branch Manager
ICICI Lombard GIC Limited
04.2006 - 09.2009
- Boosted branch sales by developing and deepening category focus & through incentive programs.
- Held sales coaching sessions.
- Resolved escalated customer issues and boosted retention rates.
- Generated sales by recommending policies and add-ons.
- Instrumental in taking monthly business from a base of 5lac to 120lac within the first year.
- Attained 33% market share in the first year of operation.
- Recognized for decisive leadership and proven ability to face challenges head-on and execute sound decision.
Area Executive
Indian Tobacco Company Limited, ITC Ltd
04.2003 - 03.2006
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Provided impactful sales training and motivated sales team members to drive revenue growth.
- Analyzed sales data and kept up to date with market trends.
- Attained 20% growth, month on month, in the food business by focusing on product mix and penetration in key outlets.
- Devised customized incentive schemes for dealer salesmen based on outlet penetration and increased volume.
- Attained monopoly by wiping out competition from 10 key outlets.
Sales Executive
Tata Press
01.2000 - 04.2003
- Expanding sales through Distributor network.
- Receivables management.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
MBA - Marketing & Finance
Nagpur University
Nagpur 06.1998 - 04.2000
M. Com -
Nagpur University
Nagpur 06.1996 - 04.1998
B. Com -
Nagpur University
Nagpur 06.1993 - 04.1996
Skills
- Client Relationship Management
- Problem-solving abilities
- Channel Management
- Business Intelligence
- Strategic Planning
- Sales Forecasting
- Interpersonal Skills
- Customer Segmentation
- Target Audience Analysis
- Written Communication
Certification
Fundamentals of Digital Marketing
Hobbies
Reading Novels and writing poems.
Timeline
RM - Growth
Plaeup Private Ltd
06.2022 - Current
Fundamentals of Digital Marketing
05-2021
Head of Sales
Schoolay Technologies Pvt. Ltd.
10.2019 - 08.2021
Manager - Institutional Sales
ASICS India Pvt. Ltd
04.2018 - 07.2019
Manager - Institutional Sales
Crocs India Pvt. Ltd
06.2017 - 04.2018
Regional Sales Manager
Raymond Apparel Ltd
01.2012 - 01.2016
Territory Sales Manager
Reebok India pvt Ltd.
01.2011 - 01.2012
Branch Manager
ICICI Lombard GIC Limited
04.2006 - 09.2009
Area Executive
Indian Tobacco Company Limited, ITC Ltd
04.2003 - 03.2006
Sales Executive
Tata Press
01.2000 - 04.2003
MBA - Marketing & Finance
Nagpur University
06.1998 - 04.2000
M. Com -
Nagpur University
06.1996 - 04.1998
B. Com -
Nagpur University
06.1993 - 04.1996
Similar Profiles
Vasuda KrishnamurthyVasuda Krishnamurthy
Financial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private LimitedFinancial Analyst at EMC SOFTWARE AND SERVICES INDIA PRIVATE LIMITED/Dell, Technologies India Private Limited
Andrea BrownAndrea Brown
Elderly Caregiver at Private Caregiver i a private homeElderly Caregiver at Private Caregiver i a private home
NITIN GUPTANITIN GUPTA
Senior Area Sales Officer at Indiannica Learning Private Limited (Formerly Known As Encyclopaedia Britannica India Private Ltd)Senior Area Sales Officer at Indiannica Learning Private Limited (Formerly Known As Encyclopaedia Britannica India Private Ltd)