Summary
Overview
Work History
Skills
LANGUAGES
Accomplishments
Timeline
Generic

Shreya Rathod

Mumbai

Summary

With over 7 years of experience across sports, motorcycles, lifestyle, F&B, real estate, and banking, my expertise lies in content ideation, strategic campaign execution, and brand management. A blend of creativity and analytical thinking drives the creation of compelling content. With a solid understanding of brand communications and adaptability to new challenges, I am ready to apply and further develop writing and research skills in a new role.

Overview

9
9
years of professional experience

Work History

Marketing Manager

The Guardians Real Estate Advisory (Artillery)
08.2024 - 12.2024
  • Boosted brand awareness and lead generation by creating and executing effective property launch campaigns.
  • Developed marketing strategies for rebranding and promotional efforts, ensuring consistent branding across all touchpoints.
  • Crafted persuasive marketing materials, including brochures and presentations, to enhance communication and support sales.
  • Streamlined internal processes to align marketing objectives with organizational goals.

Group Lead - Digital & Social Media

Meraki Sports & Entertainment
02.2023 - 07.2024
  • Spearheaded creation and execution of digital content for sports teams, managing social media campaigns for Knight Riders Group, KBFC, Bengaluru Bulls, and Delhi Toofans.
  • Monitored ad campaigns and analyzed performance data to optimize content effectiveness and identify improvement areas.
  • Coordinated with clients and creative teams to deliver compelling, audience-driven content.
  • Successfully managed multiple simultaneous projects with rolling schedules, ensuring timely delivery and quality.

Senior Copywriter

Grapes Digital
04.2022 - 01.2023
  • Designed end-to-end campaign strategies and social plans for product launches.
  • Developed the launch strategy introducing Yami Gautam as Brand Ambassador for Faces Canada.
  • Created chatbot flows, A+ content, and social media assets for the Kamasutra vertical.
  • Managed key brands including Faces Canada, Bajaj Markets, Lava Mobiles, and KS Condoms & Deos.

Social Media Manager

U Mumba
08.2021 - 03.2022
  • Led U Mumba’s content team in the Pro Kabaddi League, delivering innovative campaigns and engaging social media content.
  • Launched India’s first official Kabaddi Fan Club and managed multiple platforms to ensure a consistent brand voice.
  • Boosted engagement rates with compelling visuals and interactive campaigns like contests and live interactions.
  • Monitored trends and adopted new strategies to build a loyal, engaged fanbase.

Copywriter

Ideatelabs
07.2020 - 05.2021
  • - Extensive experience creating content-driven campaigns for top brands across digital and mainline platforms.
  • Specialized in scriptwriting, social strategies, content planning, and editing for sectors like Banking, Hardware, F&B, and more.
  • Simplified complex information into audience-focused content using plain language principles.
  • Consistently delivered high-quality results by managing multiple projects simultaneously and meeting objectives effectively.

Senior Copywriter

Digital Refresh Networks (DF5)
04.2018 - 08.2019
  • - Collaborated with renowned brands like BMW, Mahindra, Skittles, Brand Capital, and leading real estate firms on impactful campaigns.
  • Played a key role in planning, executing, and managing content-driven campaigns across digital and mainline platforms.
  • Partnered with design teams to create visually compelling ad campaigns and engaging social media content.
  • Developed outreach posts on informational and promotional topics to boost audience engagement.

Jr. Associate (Social Media & Content)

Sportz Interactive
01.2016 - 01.2018
  • Developed, managed, and executed quality social media content for Indian Super League, Mumbai Indians, Patna Pirates, Reliance Foundation Youth Sports, and more sports accounts

Skills

  • Content strategy development
  • Copywriting and editing
  • Team management and collaboration
  • Social media management
  • Creative direction and design collaboration
  • Customer relationship management (CRM)
  • Google Analytics understanding

LANGUAGES

English
Marathi
Hindi
Gujarati

Accomplishments

  • Award-winning campaign for BMW Motorrad
  • Bagged the Best CSR & SM campaign awards for HDFC Bank
  • KKR became the most followed IPL team on Facebook (16M)
  • Bengaluru Bulls garnered10M+ Reach &17.1M+ Interactions during the season

Timeline

Marketing Manager

The Guardians Real Estate Advisory (Artillery)
08.2024 - 12.2024

Group Lead - Digital & Social Media

Meraki Sports & Entertainment
02.2023 - 07.2024

Senior Copywriter

Grapes Digital
04.2022 - 01.2023

Social Media Manager

U Mumba
08.2021 - 03.2022

Copywriter

Ideatelabs
07.2020 - 05.2021

Senior Copywriter

Digital Refresh Networks (DF5)
04.2018 - 08.2019

Jr. Associate (Social Media & Content)

Sportz Interactive
01.2016 - 01.2018

Similar Profiles

CREATE PROFILE
Shreya Rathod