SHRUTI SANJAY KOTHAWADE
Nashik
Summary
Dynamic marketing professional with a proven track record at Intellismith, adept at driving brand visibility and customer engagement through innovative digital strategies. Skilled in HTML/CSS and project management, I excel in delivering tailored solutions that enhance client satisfaction and operational efficiency, achieving significant growth in competitive markets.
Overview
6
6
years of professional experience
1
1
year of post-secondary education
Work History
Freelancer
Multiple Businesses
Nashik
01.2025 - Current
- Collaborated with clients to understand project requirements and deliver tailored solutions.
- Managed multiple projects simultaneously while adhering to client timelines and expectations.
- Developed comprehensive content strategies that aligned with client branding and marketing goals.
Deputy Marketing Manager
Intellismith
Mumbai
05.2022 - 05.2024
- Migrated web pages from OpenText to Adobe Experience Manager, enhancing user experience across devices and browsers, boosting customer satisfaction and engagement.
- Addressed a range of technical issues and inquiries, consistently achieving high stakeholder satisfaction.
- Collaborated with internal teams and external agencies to enhance standard operating procedures (SOPs), improving process execution for seamless customer experiences and prompt issue resolution.
- Conducted A/B testing for email marketing campaigns, optimizing content and design to increase engagement and click-through rates.
- Corrected complex errors in email marketing HTML and campaigns, ensuring flawless delivery and optimal performance, leading to increased campaign effectiveness and customer satisfaction.
- Led ICICI Bank's brand-building initiatives to establish and maintain a strong brand identity, positioning, and messaging for NRI customers.
- Formulated comprehensive marketing strategies aligned with business objectives to enhance brand visibility and drive customer engagement.
- Executed integrated marketing campaigns across multiple channels, including traditional and digital media, to drive brand awareness and customer acquisition.
- Launched digital marketing initiatives across organic and paid channels to enhance brand visibility, engage target audiences, and drive conversion.
- (ICICI Bank)
Freelancer, Marketing Manager
Hotel Aditya
Nashik
07.2020 - 04.2022
- Established a cloud kitchen in Nashik, enhancing operational efficiency and expanding market reach.
- Utilized Zomato and Google My Business to drive a 200% growth in client business.
Trainee
ON WEB
Nashik
03.2020 - 06.2020
- Organized seminars on Cybersecurity and Cybercrime for colleges, educating over 800 students via ON Web seminars and webinars.
Education
Digital Marketing & Analytics - Digital Marketing & Analytics
Indian Institute Of Management
03.2025 - 11.2025
Master's - Business Administration (Marketing)
D.Y.PATIL Institute of Management
Pune, MHDiploma - Digital Marketing
DIDT College
Nashik, MHBachelor's - Business Management (International Business)
BYK College of Commerce
Nashik, MHSkills
- Microsoft Office
- LibreOffice
- Canva
- Google Analytics
- MailChimp
- HTML/CSS
- Social Media Analytics
- Digital marketing
- Data analysis
- Project management
- Personal branding
- Social media management
- Content writing
- Client communication
- Critical thinking
Certifications And Awards
Certification in Google Digital Unlock
Languages
English
Advanced
C1
Marathi
Proficient
C2
Hindi
Proficient
C2
Timeline
Digital Marketing & Analytics - Digital Marketing & Analytics
Indian Institute Of Management
03.2025 - 11.2025
Freelancer
Multiple Businesses
01.2025 - Current
Deputy Marketing Manager
Intellismith
05.2022 - 05.2024
Freelancer, Marketing Manager
Hotel Aditya
07.2020 - 04.2022
Trainee
ON WEB
03.2020 - 06.2020
Master's - Business Administration (Marketing)
D.Y.PATIL Institute of Management
Diploma - Digital Marketing
DIDT College
Bachelor's - Business Management (International Business)
BYK College of Commerce