Shubhangi Athalye

I am a Qualitative market researcher, Ethnographer, and UX researcher with over twenty years of experience in consumer research.

Over the span of my career, I have led multi-city research studies from developing research methodologies, moderating research sessions, conducting data analysis, and sharing insights to inform client strategies. I have also lead numerous learning journeys and co-creation sessions for international client teams.

I have traveled extensively both within India and internationally (USA, Singapore, Japan, Russia, Bangladesh) for research fieldwork, client presentations, and conferences.

My research projects have spanned various categories such as technology, FMCGs, media & television, NGOs, and automobiles.

Papers presented:

• Epic Conference 2012 - Ethnographic praxis in industry -Savannah, Georgia, USA. Presented a Pecha Kucha titled ‘Rebuilding Mumbai’
• Epic Conference 2019 - Ethnographic praxis in industry- Providence, Rhode Island, USA. Presented a Pecha Kucha titled ‘Breaking the Language Barrier -India, the Digital Revolution and Human Agency’
• IIM Lucknow Consortium 2012 - Social media and businesses - Co-presented a paper titled ‘The Future of Insights’