Shubhangi Chaudhary

Project- Making The Voice Of Fashion the Gold Standard: By focusing on enhancing user experience for digital fashion magazine 'The Voice of Fashion' through in-depth analysis of structure, customer pathways, and content quality and customer persona development, benchmarking against global standards to boost engagement and conversions.

Key Learnings:

• Mastered user behavior analysis using Google Analytics, applying insights for strategic website optimization.
• Recognized the pivotal role of machine learning in personalizing online user experiences.
• Enhanced skills in developing customer personas and journey maps, focusing on targeted and effective content strategies.

• Content Curation and Management: Proficiently curated and managed fashion-focused Instagram content, elevating brand presence and driving high audience engagement.
• Data-Driven Strategy: Utilized data-driven analysis to optimize content strategy, significantly enhancing Instagram presence, reach, engagement, and conversions for sustained growth and impact.
• Social Media Campaigns: Utilized data-driven analysis to optimize content strategy, significantly enhancing Instagram presence, reach, engagement, and conversions for sustained growth and impact.

• Played a pivotal role in the successful production of two virtual fashion movies for FDCI x Lakme Fashion Week, ensuring the flawless execution of prestigious fashion events.
• Graphic Design: Utilized creative graphic design to craft captivating content for promotions, ads, and social media, effectively capturing the brand's identity and message.
• PR Marketing: Led PR efforts by building and maintaining strategic relationships with stylists, celebrities, media, and influencers to enhance brand visibility and reputation.
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.

• Content Ideation and Creation: Took the lead in generating creative concepts and crafting content for the brand's social media platforms, with a primary emphasis on Instagram
• Demonstrated versatility in photography, graphic design, styling, set design, and packaging to deliver visually engaging and cohesive brand representation
• These endeavors significantly contributed to developing a well-rounded skillset and creative expertise, enhancing the overall creative capabilities

• Creative Graphic Design: Led design of captivating Diwali greeting card and e-card graphics, boosting brand engagement and customer loyalty through culturally relevant art
• Public Relations: Managed PR and gifting to stylists, celebrities, and media, enhancing brand image and exposure through strategic relationships
• Fashion Product Shoot Coordination: Coordinated and executed a key fashion photoshoot for kids and men's wear launch, ensuring efficient production and driving brand success