Summary
Overview
Work History
Education
Skills
Accomplishments
Languages Known
Timeline
Generic

Shubhika Mehra

Sangli

Summary

Experienced Product Operations Specialist with a strong background in pricing strategy, discount creation, and catalog administration. Specializing in developing and managing comprehensive loyalty programs for influencers such as electricians, painters, carpenters, masons, and dealer networks. Proven ability to drive operational efficiencies and enhance customer satisfaction through innovative product operations strategies.

Overview

2
2
years of professional experience

Work History

Product Operations Specialist

Infra.Market
07.2023 - Current

Pricing & Catalog Management

  • Set up and maintained dynamic pricing structures across product categories with region- and partner-specific configurations.
  • Standardized SKU creation and ensured accuracy across catalog databases & applications.
  • Led execution of discount strategies, including bulk deals and promotional campaigns.
  • Worked closely with product & engineering teams to ensure seamless integration and data consistency.

Loyalty Program Management

  • Designed and operated loyalty programs targeted at influencers (electricians, painters, carpenters, masons) and dealers.
  • Implemented point-based systems, offers, and rewards to boost adoption and engagement.
  • Used tools like MixPanel, Google Console, Microsoft Clarity, and Branch.io for data tracking and optimization.
  • Analyzed user feedback to enhance program structure and operational workflows.
  • Continuously monitored KPIs and data-backed recommendations to improve performance.

Tools & Collaboration

  • Utilized tools including Postman, GoCD, Jenkins, MS Excel, SQL, and AI platforms like ChatGPT, Perplexity, Gemini, and Gamma to streamline tasks and generate actionable insights.
  • Partnered with cross-functional teams (engineering, marketing, product) to align launch plans, GTMs, and operational goals.

Product Operations Intern

Infra.Market
02.2023 - 07.2023
  • Created detailed user manuals and training documentation to support new product rollouts.
  • Developed demo videos and simplified walkthroughs for internal tools to improve adoption and usability.
  • Designed SOPs for key operational processes to standardize execution across teams.
  • Conducted training sessions for sales officers to ensure effective usage of internal platforms and apps.

Education

MBA - Marketing Management

Lovely Professional University
Phagwara, Punjab
07.2023

Bachelor of Science - Chemistry

Sanjay Ghodawat University
Kolhapur, India
07-2021

Skills

  • Strategic program execution
  • Data-driven decision making
  • User/Business feedback analysis
  • Performance analysis
  • Team-oriented collaboration
  • Strategic task management
  • Product lifecycle management
  • Strong verbal communication

Accomplishments

  • Participated and won a title for the Business Booster Idea in Infra.Market's hackathon 2025.
  • Redesigned and documented the loyalty coupon distribution strategy, resulting in improved user experience and program efficiency.

Languages Known

English (Proficient)
Hindi (Proficient)
Punjabi (Native)
Marathi (Proficient)

Timeline

Product Operations Specialist

Infra.Market
07.2023 - Current

Product Operations Intern

Infra.Market
02.2023 - 07.2023

MBA - Marketing Management

Lovely Professional University

Bachelor of Science - Chemistry

Sanjay Ghodawat University
Shubhika Mehra