Shubhika Mehra

Pricing & Catalog Management

• Set up and maintained dynamic pricing structures across product categories with region- and partner-specific configurations.
• Standardized SKU creation and ensured accuracy across catalog databases & applications.
• Led execution of discount strategies, including bulk deals and promotional campaigns.
• Worked closely with product & engineering teams to ensure seamless integration and data consistency.

Loyalty Program Management

• Designed and operated loyalty programs targeted at influencers (electricians, painters, carpenters, masons) and dealers.
• Implemented point-based systems, offers, and rewards to boost adoption and engagement.
• Used tools like MixPanel, Google Console, Microsoft Clarity, and Branch.io for data tracking and optimization.
• Analyzed user feedback to enhance program structure and operational workflows.
• Continuously monitored KPIs and data-backed recommendations to improve performance.

Tools & Collaboration

• Utilized tools including Postman, GoCD, Jenkins, MS Excel, SQL, and AI platforms like ChatGPT, Perplexity, Gemini, and Gamma to streamline tasks and generate actionable insights.
• Partnered with cross-functional teams (engineering, marketing, product) to align launch plans, GTMs, and operational goals.

• Created detailed user manuals and training documentation to support new product rollouts.
• Developed demo videos and simplified walkthroughs for internal tools to improve adoption and usability.
• Designed SOPs for key operational processes to standardize execution across teams.
• Conducted training sessions for sales officers to ensure effective usage of internal platforms and apps.