SHWETA PARE

Integrated Media Planning Excellence:

• Championed cross-platform planning strategies, ensuring seamless integration across digital and offline channels. Consistently delivered unified evaluations and insights that enhanced omnichannel visibility and campaign cohesion.

Strategic Campaign Leadership:

• Successfully led the development and execution of integrated media plans, aligning with client KPIs and leveraging pre- vs. post-campaign metrics to deliver measurable improvements in campaign effectiveness and efficiency.

Client Business Intelligence & Foresight:

• Provided strategic insights into client category trends, share of voice, and competitive landscape, directly influencing media mix strategies and ensuring forward-thinking participation in CCBs, MMUs, and forecasting sessions.
• Insightful Reporting & Performance Analytics
• Maintained 100% on-time delivery of weekly trackers, campaign calendars, and performance evaluations with high accuracy

Client Relationship & Advisory Leadership

• Acted as the senior strategic advisor for clients, establishing trusted partnerships, improving client satisfaction scores, and contributing to long-term account retention and growth through tailored, outcome-oriented solutions.

Team Management & Talent Development

• Directed and mentored a high-performing team of media professionals; implemented monthly capability-building sessions, improved team productivity by streamlining workflows, and fostered a collaborative, growth-oriented culture.

Operational Excellence & Process Innovation

• Streamlined internal planning and review processes, elevating the quality of strategic presentations and driving more agile, responsive campaign turnarounds.

Digital Innovation

• Drove the application of digital-first planning principles across integrated campaigns; collaborated with digital and performance teams to adopt innovative solutions that improved campaign ROI and audience targeting precision.

Stakeholder Engagement & Cross-Functional Collaboration

• Worked closely with internal specialists, media partners, and cross-agency stakeholders to ensure alignment on strategic direction and ensure robust, channel-agnostic planning frameworks.

Media Planning and Strategizing:

• Understand & stay current on industry trends, competitive landscape and internal product development efforts.
• Backing up platform recommendations and strategies using Tools such as ComScore, Google Insights finder, Google Trends, Ad ex etc then translate these trends into new marketing strategies for clients
• Ensure client value is delivered through a mix of best-practice solutions, skills, capabilities & original thinking
• Collaborate & develop relationships with internal teams (operations,analytics), client team & partners and understand the feasibility of cross-channel recommendations/ plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business
• · Build and manage relationships with external vendors and partners to support digital initiatives.

Client Servicing:

• Be responsible for full client management process from onboarding, to day to day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Developing client strategy and guiding planners to ensure that client's business &strategic objectives are met.
• Work closely with the BDs, Account Directors and Strategy teams, to be actively involved in bringing new clients onboard.
• Manage Un-approved Estimates, Approved Estimates, Invoicing and outstanding

Team Management:

• Manage a team of ~15 people (Planning and Execution team), responsible for Team Growth and planning personal development programs for subordinates.
• Work with leadership to modify strategic plans to provide expert advice, strategic thinking, and guidance to client on all digital campaigns and delivery.
• Making monthly business review deck to track spends, appreciations.
• Arrange for cross channel learning sessions, platform learning sessions and certifications for the team.

Analysis and Insights:

• Analyses and create clear insights from data by following standardized process where they exist to inform business strategy and decisions.
• This process includes manipulating and synthesizing data, interrogating and analyzing it to identify trends, extracting clear insights from those trends, and effectively communicating those to stakeholders.

Business Goals

• Creating monthly & quarterly review decks and presenting it to the team with insights on the overall account spends, Platform spends and growth initiatives to be considered.
• Identifying key accounts for business growth and nurturing them – introducing new marketing initiatives timely to upscale the business
• Provided strong leadership to enhance team productivity and morale.

Client/Agency Relationship Management

• Managed agency/client relationships across different verticals like BFSI, Healthcare, Retail, Telecom, FMCG, Automobile etc.
• Understanding Xaxis’ products and evangelizing Xaxis’ digital solutions to agencies/clients.
• Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Recommend alternatives and provided solutions if the campaigns are unable to deliver in full.
• Building case studies and sharing post campaign analysis decks/documents with key insights to showcase ROI of the campaigns.

Campaign Management

• Managing campaign execution & implementation to ensure they consistently meet or exceed client KPIs.
• Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns.
• Working with the Campaign Management team to ensure best practice campaign optimization and campaign reporting.
• Working with creative agencies and ad operations teams to ensure effective ad development and campaign setups.

Media Planning & Strategizing

• Developing strong and effective media plans based on programmatic strategies that ensures the clients marketing objectives are met.
• Coordinating with the supply/product team to help strategize and curate innovative solutions to meet brand objectives.
• Owning and improving the working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.

Steered revenue growth of $2,80,910 with above 50% profit through in-direct sales. Overall delivered campaigns worth over $9,38,507 with an average of 38% profit.

Indirect Revenue

• Identifying and researching about potential advertisers using online marketing portals and competitor's platforms.
• Reaching out to these potential advertisers on e-mail and Linkedin and following-up with them timely.

Sales Support

• Negotiation with the Advertiser in terms of Payout and KPI.
• Getting quality feedback weekly and optimizing the campaign in order to achieve the KPI and a higher ROI.
• Coordinating with Advertiser to provide additional budgets for the month.

Publisher Acquisition

• Researching about local publishers and networks and reaching out to them on e-mails, skype and we-chat.
• Follow-up with the publishers on daily basis and negotiate on payment terms.
• Arranging publisher meetings to discuss potential business.

Campaign Delivery

• Sharing briefs and coordinating with different publishers to check feasibility of the campaigns.
• Setting up campaigns on Panel (Cake, Trackier) & troubleshooting tracking and post-back related issue if any.
• Fetching reports from Appsflyer ,Tune, Adjust etc.
• And optimizing the campaign in order to meet KPI's.
• Based on the traffic provided setting up campaigns on self-serve platforms.
• Analyzing the traffic from publishers and coordinating with them to either push or pause traffic.

Reporting

• Providing timely reports to the advertiser with the delivered numbers and % of KPI achieved.
• Sharing quality feedback with publishers based on Advertiser report/Appsflyer report -Maintaining Daily, Weekly, Monthly and annually reports and Monitory Profit and loss of every campaign and ensuring profitability.
• Maintaining records with publisher payment, Invoice number and date and payment priorities.

Client Servicing

• Work closely with clients to understand business goals and marketing strategies.
• Coordinating with the client on the media plan and proposing the estimated volume of delivery and price.
• Following up with the advertiser for weekly performance reports.
• Managing all the categories Classified, BFSI, Travel, Matrimony, Gaming, Dating, Education, Gambling, surveys, astrology and Real estate etc.

Affiliate Marketing

• Finding new publishers and establishing long-term business relationships.
• Keep affiliates up to date on new offers and potential opportunities.
• Ensure pixels/tags are firing properly on campaign landing pages.
• Negotiating with publishers for payment terms, completing IO formalities and reaching out to the credit references provided by the advertisers in-case of brokered offers.
• Managing deliveries for Performance business (CPI,CPA,CPR,CPL,CPS,CPT) 3).
• Campaign Optimization: -Produced and submitted weekly reports to publishers and affiliates outlining progress against KPI objectives.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Provide immediate feedback to both account managers and publishers regarding campaign issues.
• Troubleshooting during any discrepancy or emergencies.
• Ensure complete and proper campaign delivery.

Reporting

• Creating campaign delivery reports with the percentage of KPI achieved for the advertisers.
• Providing publishers with daily/weekly feedback and quality reports.
• Maintaining reports of the monthly campaign’s delivery -Coordinating with the finance for invoicing and documentation.

Campaign Delivery

• Execute marketing campaigns with highest standard delivery quality.
• Analyze online user behavior, funnel conversion data, customer journey and develop insights and tailor them to actionable insights and campaign execution improvement.
• Provide quality feedback to publishers and ad-network by analyzing data fetched through marketing analytics and attribution platforms.

Business Development

• Lead generation of Brands, Agencies, SME(small and medium-sized enterprises) using LinkedIn, Google and online resources.
• Cold calling, pitching prospective clients and briefing them about Vertoz's ingenious programmatic plex.
• Maintaining long term relationships with clients and managing them.
• Managing the data and updating it on the Zoho CRM.
• Developed sales pitch and insights for prospective advertisers.
• Coordinate activities and information in multiple areas of the organization.

Client Servicing

• Respond to complaints from advertisers and give after-sales support when requested for programmatic services provided by Vertoz.
• Worked with advertisers to resolve tracking problems, improve operations and provide insights that help in improving ROI.

• Researched, generated and developed leads using online portals and networking to acquire new HNI clients and British expats.
• Implemented sales strategies in order to reach out to the potential clientele -Entered all important data with exceptional accuracy into company's CRM system.
• Documentation of the clients and maintaining relevant information.
• Producing referrals from existing clients and getting their contact information.
• Building relationships with the client and managing them by arranging for meetings and attending events.
• Assist in the preparation and organizing of promotional material or events.
• Ensure the adequacy of sales-related equipment or material.
• Respond to complaints from customers and give after-sales support when requested.
• Coordinate activities and information in multiple areas of the organization.

• Responsible for providing support to the sales team and customers during the sales process.
• Helped customers resolve sales-related issues in a timely manner, generally providing real-time support.
• Implemented marketing strategies and techniques, increasing revenue and customer satisfaction.
• Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
• Developed and maintained customer relationships over calls and e-mails to increase sales.
• Researched local markets to identify and flesh out lists of new leads.
• Displayed enthusiasm and delivered great service during client meetings, resulting in boost in customer satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.