Shweta Parab
Associate Director - Media Buying
Thane
Summary
Accomplished Associate Director with 10+ years of experience in client portfolio management, branding, and performance marketing. Demonstrated success in driving growth through strategic planning, data-driven decision-making, and strong relationship management. Adept in analytics and team leadership, with a proven ability to build and guide high-performing teams to deliver optimized campaign performance and business impact.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Associate Director of Media Buying
LS DIGITAL PVT. LTD.
04.2023 - Current
- Directed and strategically managed end-to-end client portfolios, covering all media services including Branding and Performance marketing, brand strategy, and analytics.
- Drove portfolio growth through effective upselling, cross-selling, and comprehensive strategic planning.
- Oversaw performance and strategic direction across multi-vertical accounts, delivering best-in-class media planning and digital strategy.
- Leveraged performance insights and strategic account planning to drive upsell and cross-sell opportunities, strengthening executive-level client relationships, and enabling long-term initiatives.
- Managed and optimized agency–publisher partnerships to enhance collaboration, strengthen performance, and improve operational efficiency.
Account Director
LS Digital Pvt. Ltd.
11.2021 - 03.2023
- Mentored junior account managers, supporting their professional growth and enhancing their skills within the organization.
- Delivered persuasive sales presentations and pitches to clients, senior leadership, and sales teams for product and solution demonstrations.
- Built a deep understanding of client businesses and aligned their needs with company objectives to strengthen partnerships and drive results.
Senior Account Manager
LS Digital Pvt. Ltd.
04.2019 - 11.2021
- Drove the development, scaling, and execution of client acquisition strategies, driving measurable growth across channels.
- Led end-to-end media planning and full-funnel strategy (Monthly plans & AOPs), while managing clients, teams, processes, conflict resolution, and training/mentoring initiatives.
- Collaborated with Google, Bing, affiliate networks, and major media houses; supported audit pitches focused on customer acquisition.
- Managed multi-platform performance campaigns across Google Ads, Microsoft Bing, Meta, Amazon, Flipkart, email marketing, publisher networks, Adobe Optimization, Adobe Analytics, and Google Analytics.
Account Manager
LS Digital Pvt. Ltd.
04.2017 - 03.2019
- Managed end-to-end campaign execution, including setup, optimization, performance reporting, and quality assurance.
- Supported senior managers in achieving organizational and client objectives through effective coordination, insights, and strategic recommendations.
Account Executive
LS Digital Pvt. Ltd.
04.2015 - 03.2017
- Created daily, weekly, monthly, and quarterly performance reports with accuracy, efficiency, and consistency.
- Prepared comprehensive meeting minutes, ensuring clear documentation of action items and timely follow-ups.
- Provided actionable insights and resolved internal queries promptly to support smooth project operations.
Education
MBA - Marketing Management
Sinhgad Institue of Business Management
04.2001 -
Master of Arts - Political Science & International Politice
University of Mumbai
04.2001 -
Bachelor of Arts - Political Science
V. G. Vaze College
04.2001 -
Skills
MEA Region
Sharaf DG, Gulfood, Betadine, MakeMyTrip (UAE)
BFSI (India Region)
TATA AIG, SBI Life, HDFC Life, SBI Securities, Bajaj Finserv, South Indian Bank, Aditya Birla Sun Life MF
Additional Information
KEY COMPETENCIES
PERFORMANCE STRATEGY & OPTIMIZATION
- Full-Funnel Growth Strategy: Expert in architecting full-funnel paid media strategies across Search, Display, Video, and Paid Social to drive scalable acquisition, brand lift, and revenue impact.
- Measurement, Attribution & Analytics: Skilled in building enterprise-grade measurement frameworks, implementing multi-touch and data-driven attribution models, and leveraging advanced segmentation for performance refinement.
LEADERSHIP & PARTNER MANAGEMENT
- Strategic Publisher & Agency Leadership: Directed high-value partnerships with Media Houses and affiliate networks, driving Joint Business Plans, co-innovation initiatives, and shared performance commitments.
- Executive-Level Team Leadership: Guided teams through strategic direction and operational oversight, implementing process improvements that elevated efficiency, accountability, and overall campaign excellence.
Timeline
Associate Director of Media Buying
LS DIGITAL PVT. LTD.
04.2023 - Current
Account Director
LS Digital Pvt. Ltd.
11.2021 - 03.2023
Senior Account Manager
LS Digital Pvt. Ltd.
04.2019 - 11.2021
Account Manager
LS Digital Pvt. Ltd.
04.2017 - 03.2019
Account Executive
LS Digital Pvt. Ltd.
04.2015 - 03.2017
MBA - Marketing Management
Sinhgad Institue of Business Management
04.2001 -
Master of Arts - Political Science & International Politice
University of Mumbai
04.2001 -
Bachelor of Arts - Political Science
V. G. Vaze College
04.2001 -