Shyam Yadav

*Responsible for managing the business operations for FMCG and General Merchandise categories, including Home & Kitchen, Furnishings, and Luggage.

* Responsible for PNL of consumer brands / PL business.

* Buying & merchandising of category at internal formats - Grocery store, General Trade, Other MT's.

* Monthly, Quarterly and Yearly sales plan articulation.

*Implementation of merchandising feature space plan at Pan India stores.

*Inventory planning for seasonal and regular requirement.

* Monthly promotion planning and negotiation with brands and vendors for support on big days

* In s out responsible for stock and margin of category.

* Analyzing sales data , promotion cost and other spends to ensure category margin and profitability.

MT/GT Business Development :

•Strategic Partnerships: Successfully established and managed partnerships with MT and LFR

•Distributor Management: Developed relationships with distributors across western region , driving significant sales growth

•Business Development: Spearheaded initiatives to strengthen core product categories and develop complementary product lines.

NPD : Conducted assortment planning and curated new products, while planning promotions to drive sales in collaboration with internal management and marketplace teams.

Online Business Management :

Oversaw comprehensive operations for online sales across multiple marketplaces and portals. Played a pivotal role in transitioning the business from offline to online, establishing a presence on over ten prominent websites, including Nykaa, Purplle, Amazon, Netmeds, and BigBasket.

•Sales Strategy: Negotiated margins and discounts for festive periods and major sale events. Managed promotional campaigns, discounts, and offers across all platforms while conducting in-depth ROI analyses for advertising spend.

•Website Development: Led the development of a new website for Khadi Shuddha, resulting in 2x growth in sales from 2017-2018 to 2018-2019, achieving a gross merchandise value of ₹50 lakh per month.

· Achievement : Achieved a revenue increase of ₹50 lakh monthly from corporate gifting orders, and doubled sales value in the offline sector through strategic partnerships, notably with Noble's Wellness Forever. Successfully expanded total offline business to ₹1 crore per month.

• Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
• Increased online sales by developing and implementing targeted ecommerce marketing strategies.
• Developed engaging content for the company''s blog, social media platforms, and paid advertisements.
• Optimized website performance for improved customer experience and higher conversion rates.

• Mentored junior team members, fostering professional development and enhancing overall team performance.
• Increased category sales by implementing strategic pricing and promotional plans.
• Developed strong relationships with vendors, leading to better product availability and improved negotiation power.
• Optimized product assortment by regularly reviewing sales performance and making data-driven decisions on SKU additions or discontinuations.

Product Procurement:

•Identified, selected, and sourced products to build a robust product portfolio. Established and maintained strong vendor relationships to ensure smooth stock flow and accurate product information.

Vendor Management :

•Sourced and onboarded potential vendors in line with company policies. Negotiated competitive pricing and timely product delivery, aligning stock forecasts with sales analysis.

Production Management :

•Analyzed customer needs to optimize merchandise assortment at the store level. •Ensured effective merchandise displays at retail outlets and developed sales targets and plans.

Market Research:

•Monitored retail trends to identify consumer needs and conducted

competitive mapping and analysis.

Analysis :

•Analyzed sales trends to forecast demand and performed backend report analysis to support business decisions.

Achievement : Rewarded with Bright Spark award for achieving more than 100% LFL category growth

· Successfully launched Gaming Hardware and Home Audio categories for the Western region.

· Managed vendor relationships for large appliances and TV categories, handling sourcing, buying, and merchandising activities for new product launches.

· Sales Planning & Market Analysis :

· Formulated and implemented monthly sales plans for assigned brands, staying updated on product ranges, category trends, price variations, and new market launches.

· Conducted competitive market analysis to inform strategy and optimize performance

· Cross-functional Coordination :

· Collaborated with procurement, catalog, marketing, logistics, and warehouse teams to ensure smooth operations and process efficiency.

· Vendor & Brand Management :

· Managed brand accounts, negotiated deals, seasonal offers, and discounts with distributors for brands such as Sony, Microsoft, Mitashi, Red Gear, Philips, and Gunnar.

· Generated and analyzed sales reports, assessing campaign performance and suggesting measures to improve campaign effectiveness.

· Sales Planning & Market Analysis :

· Conducted weekly, monthly, and quarterly sales analysis of various products, identifying trends and planning for future requirements.

· Key Achievement :

· Successfully launched the Gaming Hardware and Home Audio categories for the Western region, generated sales of 2.5 Cr from western region.