Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Timeline
Generic

SIDDHESH SHAH

Senior Manager
Mumbai

Summary

Strategic leader with +14 years of experience driving Data Analytics, Business Intelligence, and Corporate Strategy at the executive level.

Adapt at transforming complex datasets into actionable insights that fuel CEO decision-making.

Proven ability to lead cross-functional teams, align analytics with business objectives, and optimize corporate performance.

Overview

15
15
years of professional experience
7
7
years of post-secondary education
1
1
Certification
5
5
Languages

Work History

Senior Manager, Lead – Business Analytics & Strategy (CEO Office)

Ospree Duty Free
11.2022 - Current
  • Company Overview: Adani Airports Holding LTD - JV
  • Partnered directly with the CEO office and executive leadership to provide strategic, data-driven insights into decision-making and business plannings
  • Collaborated directly with the CEO to prepare strategic monthly business review decks for top management, translating complex analytics and insights into clear, executive-level presentations.
  • Spearheaded data-driven strategies to enhance sales performance and operational efficiency across duty-free retail operations
  • Led the implementation of analytics tools and dashboards, empowering stakeholders with real-time insight.
  • Continuously assess and monitor all strategic initiatives to determine their contribution toward incremental revenue growth.
  • Leverage data-driven methodologies to isolate the uplift generated by each activation—whether promotional campaigns, operational improvements, or new market entries—and ensure resources are directed toward high-impact actions.
  • Orchestrated company-wide digital transformation, enhancing data analytics capabilities and operational agility.
  • Spearheaded digital initiatives ( Online) at Ospree Duty Free in collaboration with Adani Airports Holding LTD, leveraging AI-driven analytics and seamless customer engagement solutions and driving various initiatives digitally
  • Conducted advanced analytics on customer behavior, past purchasing patterns, and product performance to inform strategic decisions
  • Segmenting audience based on purchase history, behavior and preferences
  • Collaborated with marketing, merchandising, and operations teams to design personalized promotions and optimize product placements
  • Directed by a four-member analytics team, implementing innovative data solutions that improved forecasting accuracy and business intelligence
  • Developed interactive dashboards for real-time executive reporting
  • Developed and executed marketing campaigns, improving conversion rates by 2 percentage points YoY (10% - 12%), optimizing in-store experiences to boost Mumbai Departures sales.
  • Led cross-departmental teams to develop and implement strategic initiatives that enhanced operational efficiency and improved service delivery.
  • Analyzed market trends and competitor strategies to identify opportunities for growth and expansion within the business unit and the initiatives accordingly to stop customers from buying at other duty free globally
  • Collaborated with senior leadership to define organizational goals, aligning departmental objectives with overall business strategy.

Assistant Manager (Financial Planning and Analysis)

Trent HyperTrent Pvt LTD
03.2020 - 11.2022
  • Company Overview: Tata – Tesco Enterprise
  • Prepared monthly Sale and Margin reporting packages for senior management focusing on Key performance indicators and detailed presentation for the board meetings
  • Managing expense Forecasting process and preparing detailed variance analysis with explanation of results and drivers to management
  • Assisting in the annual budgeting process, providing analysis and also support annual budgeting
  • Partner with senior management across all departments for development of annual budgets and quarterly forecasts.
  • Initiating automation of reports from internal CRM system and co-ordinating with IT team for their better understanding
  • Maintained effective relationships with business, finance and operation managers to assist in their interpretation of results, to identify and correct data issues, product and organizational changes impacting financial reporting.
  • Proactively participate in high level projects and analysis needed by the management
  • Tata – Tesco Enterprise

Assistant Manager (Sales Analytics & Business Operations)

STERLITE TECHNOLOGIES
06.2017 - 03.2020
  • Create informative, actionable and repeatable reports that highlights relevant business trends and opportunities for improvement.
  • Act as the country subject matter expert on all platforms that drive campaigns or client contact points
  • Driving end to end Project empowerment Project for Software BU
  • Conduct insightful ad hoc analyses to investigate ongoing or one-time operational issues.
  • Fully Responsible for Sales Planning & Performance Management along with Sales Incentive calculation
  • Conduct and coordinate financial, product, market, operational and related research to support strategic and business planning within the various departments and programs of the company
  • Suggest changes to senior management using analytics to support your recommendations. Actively participate in the implementation of approved changes
  • Create informative, actionable and repeatable reporting that highlights relevant business trends and opportunities for improvement
  • Forecasting of numbers on month-on-month basis (m, m+1, m+2)
  • Working closely with cross functional teams mainly F&C on Actual v/s target month on month basis.
  • Provide research materials to the Sales team in the form of one-sheets, custom presentations, monthly presentations and various ad-hoc requests.
  • Operational Activities:
  • PLI preparation twice a year for entire sales team and sharing it with the management to progress further.
  • Creation of monthly decks for Business Review meetings (BRM) for various region heads.
  • Single handed, handling all various adhoc projects being executed at the group level for Software business unit as and when required.
  • Supporting and interaction with cross functional teams (HR, Finance & commercial, Product, Delivery, and support teams) to provide data and understanding their requirements for automation in SFDC.
  • Facilitating weekly, monthly calls with all the regions heads, CIO, CEO, CCO, COO and sales team rigorously and sharing the minutes of the meeting.

Assistant Manager (Business Intelligence)

ADITYA BIRLA FASHION & RETAIL LTD (ABFRL)
11.2014 - 05.2017
  • Generation & Maintenance of Business Reports:
  • Executing day-to-day activities, including development of financial forecasts, budgets, operating plans
  • Analyze strategic financial analysis, variances and trends in key P&L lines for the business units.
  • Generation of MIS reports from SAP BO, critical analysis of daily sales MIS report, comprehensive presentation of sales and KPIs performance across zones, stores, clusters and periods; generation of Category Level Analysis Reports.
  • Offering regular insights from analysis of such reports, further facilitating management decision making
  • Reporting Refresh standard monthly management reports to ensure outputs are actionable insights Vs just information for decision making
  • Engage with Internal Stakeholders: Finance Team, CFO, COO, CEO and Managing Director.
  • Automation of various Business reports:
  • Drive automation of MIS reporting along with IT team. Responsible for defining formats, templates, formulae for various reports to be used and applied across zones and stores
  • Critical focus on operations related reports, category reports, promotions and marketing related reports wherever necessary by co-ordination with IT team on daily basis
  • Performed as Operations SPOC - Support Zonal Operations and BI teams in transitioning from current reporting systems to new SAP reporting platform.
  • Research and Analysis:
  • Execute periodical analysis of performance of various promotions / discount offers (run for one or more stores / zones periodically).
  • To do consumer behavior analysis through store footfalls & purchase data by Research, organize and analyze data by combining internal information resources
  • Initiate independent research and analysis into areas of importance to Operations and provide insights for better decision making of senior management.
  • Contributing to implementing and improve current metrics (KPI's) by running appropriate analysis on previous offers and getting them executed under management approval.
  • To analyze customer behavior and monitor all the business related KPI's and publish them to the management.

Assistant Manager (MDM, MIS, Analytics)

INNOWORTH TECHNOLOGY PVT LTD
10.2013 - 10.2014
  • Creation of various client specific Dashboards, Analysis of Promotion Campaigns, Consumer Profiling and Segmentation, Retail POS and Shopper Panel Data Analytics, Support to Item Master build up and Process streamlining.
  • MDM (Master Data Management): Maintenance of master data, customer database, perform corrective actions, publishing of standard reports
  • MIS:
  • A. Business MIS, Kirana MIS & Consumer MIS : Amalgamation of data from various stakeholders, create MIS of different verticals, publish segments of customer activation highlighting promoter
  • Analytics: Market Basket Analysis - Have executed Market Basket analysis on transaction data to understand the product affinity. This analysis was done to design a promotional campaign for Kirana to help him increase his business by increasing his sales of high margin SKU’s
  • Store Segmentation - Classification of stores into 4 different buckets and the objective was to understand the behavior of the Karana’s in terms of product stocking, types of customers visiting the stores

QA Lead, MO2 (MDM & MIS)

DATAMATICS GLOBAL SERVICES LIMITED
06.2012 - 10.2013
  • MDM(Master Data Management): Cataloging of different products as per requirements; team leading; quality checks; progress update
  • MIS Activities: Analysis to generate customized client report; create, generate and maintain revenue reports
  • Worked on Various projects as below: Task Name: Mining Purpose: To mine the values of different attributes product wise and perform quality analysis
  • Task Name: BDM (Bad Duplicates Missing)

Business Analyst

ECLERX SERVICES LIMITED
01.2010 - 04.2012
  • Company Overview: MUMBAI
  • Actively handled a team of 6 members - allocation, monitoring & auditing the work assigned to team members
  • Uploading the content into CMS for Dell.ca and ensuring the quality of content as per the requirement; Content and images were uploaded into Harmony software
  • Handling mails of new request / completions / issue resolution, from Dell clients
  • Communicating with the client & maintaining the ETA as per the business SLA’s
  • MUMBAI

Education

BE - Information Technology

K.J. Somaiya College of Engineering
01.2005 - 01.2009

Diploma - Information Technology

Shri Bhagubhai Mafatlal Polytechnic
01.2004 - 01.2006

S.S.C - undefined

St. Anne's High School
01.2002 - 01.2003

Skills

  • Data Analytics & AI Strategy
  • Strategic Planning & Execution
  • Customer insights analysis
  • Customer Segmentation & Analytics
  • Executive Decision Support
  • Business & Financial Modeling
  • Market Intelligence & Forecasting
  • Cross-Functional Leadership
  • Digital Transformation & Automation
  • Operational efficiency management
  • Budget management and reporting

Personal Information

  • Date of Birth: 10/03/87
  • Nationality: Indian
  • Marital Status: Single

Certification

PowerBI, Salesforce

Timeline

Senior Manager, Lead – Business Analytics & Strategy (CEO Office)

Ospree Duty Free
11.2022 - Current

Assistant Manager (Financial Planning and Analysis)

Trent HyperTrent Pvt LTD
03.2020 - 11.2022

Assistant Manager (Sales Analytics & Business Operations)

STERLITE TECHNOLOGIES
06.2017 - 03.2020

Assistant Manager (Business Intelligence)

ADITYA BIRLA FASHION & RETAIL LTD (ABFRL)
11.2014 - 05.2017

Assistant Manager (MDM, MIS, Analytics)

INNOWORTH TECHNOLOGY PVT LTD
10.2013 - 10.2014

QA Lead, MO2 (MDM & MIS)

DATAMATICS GLOBAL SERVICES LIMITED
06.2012 - 10.2013

Business Analyst

ECLERX SERVICES LIMITED
01.2010 - 04.2012

BE - Information Technology

K.J. Somaiya College of Engineering
01.2005 - 01.2009

Diploma - Information Technology

Shri Bhagubhai Mafatlal Polytechnic
01.2004 - 01.2006

S.S.C - undefined

St. Anne's High School
01.2002 - 01.2003

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SIDDHESH SHAHSenior Manager