SNEHA SHARMA
Senior Manager, Marketing
Hyderabad
Summary
Marketing professional with an 8+ years of strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, building case studies, e-books, events & brand content. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
7
7
years of professional experience
Work History
Senior Marketing Manager (SAAS Product)
Affle
Bengaluru
07.2024 - Current
- Executed thorough market analysis to uncover new prospects for product development.
- Crafted impactful sales materials that enhanced the effectiveness of closing deals for the team.
- Revamped website design to enhance user experience, driving increased traffic and lead generation activities.
- Guided the development of customer testimonials and case studies showcasing real-world success stories, strengthening brand credibility in the marketplace.
- Enhanced brand visibility through the creation of compelling content for multiple platforms.
- Collaborated with cross-functional teams to drive product innovation and improve user experience.
- Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates significantly.
- Launched successful social media advertising campaigns that expanded audience reach while maximizing ad spend efficiency.
- Managed product launch events, ensuring successful execution and widespread awareness of new offerings.
- Oversaw budget allocation for all marketing initiatives, ensuring optimal resource utilization for maximum impact on business objectives.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Mentored new team members, fostering professional growth and contributing to a positive work environment.
Senior Product Marketing Specialist
Blackhawk Network
02.2022 - 02.2024
- Created compelling case studies showcasing the value proposition of our products for prospective clients.
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Organized trade shows and events to showcase our products, expanding industry presence and generating valuable leads.
Senior Marketing Executive
The Economist Group
Bengaluru
03.2021 - 02.2022
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
- Revamped website design for an enhanced user experience that contributed to an increase in online traffic.
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
Senior Marketing Analyst
Deloitte
08.2017 - 02.2021
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with personalized email marketing campaigns tailored to individual preferences.
- Oversaw the creation and implementation of a comprehensive content marketing strategy, resulting in increased web traffic and lead generation.
- Mentored junior team members, fostering a positive work environment that encouraged professional growth and development.
- Managed social media platforms effectively, driving organic traffic and enhancing online presence through creative content creation.
Education
MBA - Marketing Management
ICBM- School of Business Excellence
Hyderabad, India 04.2001 -
Timeline
Senior Marketing Manager (SAAS Product)
Affle
07.2024 - Current
Senior Product Marketing Specialist
Blackhawk Network
02.2022 - 02.2024
Senior Marketing Executive
The Economist Group
03.2021 - 02.2022
Senior Marketing Analyst
Deloitte
08.2017 - 02.2021
MBA - Marketing Management
ICBM- School of Business Excellence
04.2001 -
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