Summary
Overview
Work History
Education
Skills
Websites
Software
Interests
Timeline
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Sonal Ram

Sonal Ram

Manager PR & Marketing
MUMBAI

Summary

With over 6 years of experience in the hospitality industry, a driven and achievement-focused individual specializing in Branding, Communication, PR, and Marketing. Currently holding the position of Manager - PR & Marketing at Aurika Hotels & Resorts, an upscale brand under Lemon Tree Hotels Limited. The journey began with leading the pre-opening initiatives of Aurika, Mumbai Skycity, India’s largest inventory hotel (by number of rooms). Having successfully established its presence in the city, now overseeing the marketing efforts of all three hotels under the Aurika brand. In this role, responsible for formulating and executing PR & Marketing strategies, monitoring the online reputation of the hotels, supervising all aspects of marketing communications, and spearheading content development initiatives.

Overview

8
8
years of professional experience
10
10
years of post-secondary education
2
2
Languages

Work History

Manager - PR & Marketing

Aurika Hotels & Resorts
5 2023 - Current
  • Strategically managing online reputation to uphold a positive brand image and drive customer engagement
  • Leading social media management efforts, coordinating with agencies and developing captivating content to increase the engagement
  • Implementing innovative influencer management strategies, expanding Aurika's reach and establishing valuable industry connections
  • Fulfilling day-to-day collateral needs for other departments, effectively communicating the special offerings
  • Utilising platforms like Canva to design collateral that effectively represents Aurika's brand identity and values
  • Oversee preparation of marketing copy, images, videos, emails, and other collateral
  • Devised content strategy to effectively engage target audiences
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.

Deputy Manager - Brand & Communications

Lemon Tree Hotels Limited
04.2023 - 05.2023

Assistant Brand & Communication Manager

Lemon Tree Hotels Limited
08.2021 - 04.2023

Assistant Manager - Marketing & Communications

Sandal Suites, operated by Lemon Tree Hotels
12.2019 - 07.2021

Marketing Executive

Sandal Suites, operated by Lemon Tree Hotels
06.2019 - 11.2019

Marketing Executive

Lemon Tree Hotels Limited
01.2018 - 04.2019

Media Executive

Purnima Advertising Agency Pvt. Ltd.
04.2017 - 01.2018
  • Research and analysis of the client's background
  • Working with account managers to understand the client's business objectives and advertising strategy
  • Identifying target audiences
  • Buying print media (magazine) for clients
  • Taking care of media operations.

Marketing Intern

Lemon Tree Hotels Limited
05.2016 - 06.2016

Education

PGDM - Marketing and Media -

New Delhi Institute of Management, Delhi
New Delhi
01.2015 - 04.2017

PG Diploma in Marketing Management -

DAV College, Panjab University, Chandigarh
Chandigarh
01.2014 - 04.2015

B.Com -

Dev Samaj College For Women, Panjab University, Chandigarh
Chandigarh
01.2011 - 04.2014

12th -

D.A.V. Sr. Public School, Panchkula, Haryana
Panchkula
01.2010 - 04.2011

10th -

D.A.V. Sr. Public School, Panchkula, Haryana
Panchkula
01.2008 - 04.2009

Skills

MS Office

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Software

Canva

Interests

I'm fascinated by the potential of Artificial Intelligence (AI) and its impact on various industries I'm actively learning about its functionalities and how it's being leveraged in the marketing field to create more targeted campaigns, deliver personalised experiences, and optimise marketing efforts

Timeline

Deputy Manager - Brand & Communications

Lemon Tree Hotels Limited
04.2023 - 05.2023

Assistant Brand & Communication Manager

Lemon Tree Hotels Limited
08.2021 - 04.2023

Assistant Manager - Marketing & Communications

Sandal Suites, operated by Lemon Tree Hotels
12.2019 - 07.2021

Marketing Executive

Sandal Suites, operated by Lemon Tree Hotels
06.2019 - 11.2019

Marketing Executive

Lemon Tree Hotels Limited
01.2018 - 04.2019

Media Executive

Purnima Advertising Agency Pvt. Ltd.
04.2017 - 01.2018

Marketing Intern

Lemon Tree Hotels Limited
05.2016 - 06.2016

PGDM - Marketing and Media -

New Delhi Institute of Management, Delhi
01.2015 - 04.2017

PG Diploma in Marketing Management -

DAV College, Panjab University, Chandigarh
01.2014 - 04.2015

B.Com -

Dev Samaj College For Women, Panjab University, Chandigarh
01.2011 - 04.2014

12th -

D.A.V. Sr. Public School, Panchkula, Haryana
01.2010 - 04.2011

10th -

D.A.V. Sr. Public School, Panchkula, Haryana
01.2008 - 04.2009

Manager - PR & Marketing

Aurika Hotels & Resorts
5 2023 - Current
Sonal RamManager PR & Marketing