SONALI BALVALLI
Operations And Reporting Manager
Mumbai
Summary
Operations professional with hands-on experience in coordinating, negotiations and client coordination. Strong focus on team collaboration and ensuring smooth operations. Reliable and adaptable, ready to meet changing demands and deliver consistent results.
Overview
23
23
years of professional experience
1
1
Language
Work History
Operations Coordinator
Madison
12.2023 - Current
- Handled daily operations by understanding client requirements and coordinating with channels
- Assisted in negotiations with channels to ensure cost-effective planning
- Maintained regular follow-ups with clients and internal teams for smooth workflow
- Coordinated with teams to ensure timely execution of tasks and campaigns
- Prepared and maintained reports related to performance, tracking, and analysis
- Created monthly reports and shared insights for better planning
- Managed data reconciliation and maintained accurate inventory records
- Used tools to track performance data and support reporting activities
Operations Manager
Prachar Communications Pvt. Ltd.
03.2007 - 12.2023
- Managed end-to-end operations for TV media planning and campaign execution
- Ensured campaign targets were met through regular follow-ups and tracking
- Coordinated with channels and prepared weekly reports on performance data
- Handled scheduling as per client requirements and monitored daily execution status
- Prepared monthly reports comparing planned vs actual performance
- Managed follow-ups for missed spots and ensured proper resolution and adjustments
- Verified channel data, log sheets, and billing details before system updates
- Supported planning and execution of cinema campaigns based on client needs
- Handled client coordination and ensured smooth communication with multiple stakeholders (RSPL, Trimurti Fragrances, Vega, Mankind Pharma, Goodwork Communic
TV Media Coordinator
Goodwork Communication
12.2006 - 02.2007
- Coordinated release instructions from agencies and ensured accurate bookings.
- Dispatched media material to channels and prepared queue sheets for Doordarshan programs.
- Maintained log sheets and tracked FCT consumption, dropped spots, and deal compliance.
- Managed account-related activities as per campaign requirements.
TV Media Coordinator
Universal Communications
07.2003 - 11.2006
- Arranged agency releases and ensured timely booking with channels.
- Sent media materials and prepared queue sheets for DD1 and DD Sahyadri.
- Maintained log sheets and tracked FCT consumption, dropped spots, and deals.
- Handled billing and documentation related to media activities.
Education
Bachelor of Commerce - B.Com
Skills
Negotiation, Follow-ups, Client Coordination, Execution
Timeline
Operations Coordinator
Madison
12.2023 - Current
Operations Manager
Prachar Communications Pvt. Ltd.
03.2007 - 12.2023
TV Media Coordinator
Goodwork Communication
12.2006 - 02.2007
TV Media Coordinator
Universal Communications
07.2003 - 11.2006