Sreedevi Menon

• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
• Developed communications plans for new products, increasing sales by 28% YTD for.............
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Consulted with product development teams to enhance products based on customer data.
• Managed benchmarks, product demonstrations and testimonials for performance evaluation.
• Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
• Managed relationships with supply chain partners, ensuring all necessary materials and hardware remained readily available.
• Coordinated landing page efforts to increase conversion rates.

• Independently handling and driving results from Dermatology portfolio for Srilanka and Philippines.

• Established digital marketing initiatives for Curatio brand portfolio.

• Responsible for planning & execution of marketing strategies & marketing collateral, campaigns & customer engagement activities.

• Conducting regular cycle meetings & CME/Symposia for internal customers & external customers respectively.

• Drive sales team to achieve target & managing profitability of assigned brands & countries.

• Core team member for important decisions based on business analytics seconding CEO.

• Supervised and directed Product teams to keep projects on-track and tasks prioritized.

• Independently handling Gynecology & Urology portfolio for entire ROW market (Handled respiratory & oncology portfolio earlier)

• Handling marketing activities for Tanzania and Kenya, prior to this also handled Sri Lanka, Country Coordination Portfolio Size (Kenya) : 8 Mln USD, Tanzania :5.5 Mln USD

• Marketing strategy & brand plan for Gynecology & Urology Therapy & Major brands like Ranferon

(Hematinic, 8 Mln $), Susten (Progesterone, 2 Mln$), Flotral (Alfuzosin, 5 Mln $)

Involved in product launch of Oral contraceptive Pill brands (Kenya & Myanmar) & Solifinacin (urology brand) in Zambia

• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.

• Conceptualizing & designing promo literatures, LBL, Visual Aid, Campaign inputs of various brands of the division.

• Designing special country specific campaigns.

• Driving KOL Doctor Group Meetings across specialties.

• Played a significant support role in crafting the entire business plan and strategy for the vaccine business in ROW-EM (From Inception of the division)

• Formulating marketing strategy for the Vaccines (Easy Five, Polprotec, NovoHIb & Easy Six ).

Played a key role in vaccine range launch in India (Panacea Biotec JV with Novartis vaccines).

• Designing of brand marketing plan.

• Conceptualization of inputs based on insights generated.

• Extracting the best from advertising agency for ideation and creative execution of the activation platform.

• Tracking execution, monitoring competitor activity and responding adequately to them.

• Support acceptance of products with technical specification and positioning for tender business Forecasting and liquidation plan.