Sufiyan Shaikh

• Managed the YouTube channel of India's largest Punjabi music label (Speed Records) with a subscriber base of 44M, enhancing audience engagement and channel growth.
• Developed and implemented strategic content plans to optimize video performance
• Analyzed performance metrics using YouTube Analytics, providing insights to refine content strategy and improve overall channel performance.
• Worked closely with artists and marketing teams to produce engaging video content, ensuring alignment with brand goals and audience preferences.
• Developed and executed monetization strategies, including ad placements and promotional partnerships, contributing to a substantial increase in revenue.

• Completely monitoring and managing the YouTube channels – Saregama Open Stage, Saregama Assamese & Saregama Regional.
• Creating release schedules for the channels considering new releases and COE (Calendar Of Events).
• Doing thorough research on trending tags on YouTube, Facebook as well as other social media platforms for new releases.
• Ensuring channel growth in terms of Views, Watch Time & Revenue by analysing the data in deep using studio analytics on a daily basis and taking necessary actions.
• Working on copyright claims on Facebook and YouTube.
• Working on the projects assigned by the manager - Revitalising OSR (Original Sound Recording) for better revenue and reach aspects.
• Co-ordinating with internal and external stakeholders to execute the process of releasing a song efficiently and smoothly as per the plan.
• Preparing and analysing overall performance report of all the YouTube channels and Facebook pages weekly with insights and way forward.
• Raising PR (Purchase Requisition) on SAP software every month for the invoices received from third party agencies for closed captions and getting the necessary approvals from the upper management and finance team.

• Working with cross functional teams like Marketing, Legal and Finance.

• Training interns and juniors on YouTube channel and Facebook page optimisation.

• YoBoHo’s digital video network is in association with BroadbandTV (BBTV), a leading global digital entertainment company.
• As a Channel Manager my key responsibilities includes -
• Maintaining daily target of the content in terms of views, watch-time and average view duration.
• Content ideation for multiple Kids & Non-Kids YouTube channels such as HooplaKidz, All Babies Channel, Teehee Town, KidsCamp, YouCurious, etc.
• Managing Daily CMS activities like potential claims, manual claims, ownership conflicts and counter notification.
• Overall programming and studying analytics of the channels.
• Making required monthly, weekly reports of the channels with different parameters.
• Competitor analysis - Be up-to-date on industry trends on providing YouTube channel growth strategy to partners.
• Provide support and services to various stakeholders (owned, managed and MCN)
• Training juniors and interns in the team for their respective channels and responsibilities.

• Is a Saudi-Foreign entity, ISO certified Company, multi-disciplined and specialized in diversified fields in construction services
• As a Sales Executive my key responsibilities included :
• Business development and client relationship.
• Supervision of active construction projects.
• Work allocation to skilled workers and ensuring timely execution and completion of the given projects.