Summary
Overview
Work History
Education
Interests
Timeline
Core Competencies
Generic
Suhas Kamble

Suhas Kamble

SEO Manager
Mumbai

Summary

Seasoned in SEO for over 7 years, I bring expertise from varied domains like e-commerce, health care, automobile, and entertainment, where I've strategically driven traffic as the primary KPI. In parallel, I've excelled in SAAS, B2B, and Service industry, focusing on lead generation. My impact extends globally, managing projects across the USA, UK, Europe, and South Africa. Proficient in search engine algorithms, strategies, and 360-degree SEO, my comprehensive understanding spans the digital marketing spectrum, integrating innovation and creativity for optimal outcomes.

Overview

8
8
years of professional experience
1
1
Language

Work History

SEO Manager - Digital Growth

Infidigit
Mumbai
07.2021 - Current

Roles & Responsibilities:

  • Spearheading 5+ SEO retainer projects, setting up projections, defining targets, and creating detailed plans of action and roadmaps to achieve project goals.
  • Leading and managing a team of 10 SEO professionals, overseeing their work, providing guidance, and fostering collaborative and high-performance work environment.
  • Setting up Projections/Targets & Developing comprehensive SEO strategies to achieve key performance indicators (KPIs) and ensure their successful implementation by the team.
  • Utilize in-depth technical knowledge to deep-dive into technical and Growth hacking aspects of SEO, ensuring holistic approach to search engine optimization.
  • Translate complex SEO concepts into simple and understandable terms, fostering a culture of clear communication within team and with clients.
  • Conduct training sessions for team members, encouraging continuous learning and professional development. Actively participate in organizational training activities and research initiatives.
  • Creating pitch decks for new prospects, presenting in a positive and professional manner to convert them into lead.
  • Ensuring better ROI to organization by managing resource allocation and budgets
  • Leading monthly, quarterly, and yearly reporting, presenting insights and performance results to External stakeholders.
  • Stay abreast of industry trends and updates, integrating new learnings into SEO strategies regularly. Actively explore and test creative and innovative approaches in the field of SEO.
  • Collaborate seamlessly with internal teams, including content and marketing, to establish and align expectations regarding project goals and outcomes.


Achievements:

  • Orchestrated successful migration of "The Foschini Group" and its 16 domains (Biggest E-Commerce Platform in South Africa), Delivered remarkable results, including +106% surge in sessions and a substantial 221% increase in revenue. Not only did this helped with creating a strong case study but also helped secured retainer partnership for the new domain, Bash.com
  • Led SEO and CRO initiatives for Microbe Investigations Switzerland (B2B Laboratory). Elevated non-brand clicks by 747% and generated 171% increase in leads within a span of 15 months.
  • Spearheaded SEO for Jaipur Rugs (E-commerce Luxury Brand) and managed to improve organic traffic by 50% within 5 months.
  • Successfully recovered Vedantu (Ed-tech Platform) from manual penalty within 2 months.
  • Directed a seamless platform migration for Till Payments, ensuring a successful transition. Collaborated closely to stabilize traffic within a month post migration, contributing to a smooth and successful project outcome.

Senior Business Analyst - SEO

Merkle Sokrati
Pune
03.2020 - 03.2021

Roles & Responsibilities:

  • Spearheaded high budget SEO retainer account, created Roadmap, POA and KPIs for the projects.
  • Led and mentored a team of three members, providing guidance and support to ensure timely delivery of all project deliverables.
  • Spearheaded development of high-quality content and implemented advanced technical SEO strategies for client projects.
  • Took leadership role in executing these strategies, ensuring seamless implementation and optimal results for client's digital presence.
  • Responsible for high quality account management with structured initiatives plans and executions.
  • Led end to end conversation with daily POCs, driving weekly/ monthly calls, planning & executing initiatives.
  • Stayed consistently updated with latest algorithm changes in the dynamic digital landscape.
  • Develop and implement customized plans to proactively navigate and mitigate the impact of algorithm updates, ensuring minimal disruptions and avoiding traffic drops.


Achievements:

  • Executed seamless website migration from Auto.ndtv.com to Carandbike.com, achieving a full traffic recovery of 100% within a remarkable three-month timeframe. It also helped us to secure retainer partnership for the new domain.

SEO Executive

Darshan Soft-tech Pvt. Ltd
Vadodara
02.2019 - 03.2020

Roles & responsibilities:

  • Developed comprehensive SEO strategies and project roadmap specifically tailored to Weightworld brand, addressing Post Medic update and E-A-T guidelines.
  • Extended these strategies across 10 regional domains associated with Weightworld brand, ensuring cohesive and effective approach to SEO optimization in diverse regions and languages.
  • Formulated winning and customized on-page strategy by comprehensively interpreting the Medic Update and E-A-T guidelines.
  • Formulated content strategies in collaboration with content team, establishing new custom content guidelines in line with E-A-T and the latest algorithm updates.
  • Produced substantial volume of content in adherence to content cluster strategy, strategically enhancing SEO traffic and overall online visibility.
  • Devised off-page strategies, aligning with E-A-T guidelines, and coordinated with regional managers to ensure the selection of high-quality and niche-relevant websites for backlinking.
  • Acted as primary point of contact for managers and various departments, providing clarifications, explaining strategies, and delivering regular reports.
  • Collaborated with Design and Development teams to address technical errors, conducting weekly detailed technical audits to maintain a consistently error-free website.
  • Conducted thorough competitor analyses, deriving insights that informed the creation of effective custom strategies.
  • Facilitated training of new team members and interns at both India and London offices.
  • Produced monthly performance reports with custom KPIs, offering insights into SEO success and presenting findings to higher authorities.
  • Kept abreast with latest trends and algorithm updates by monitoring news, blogs, podcast and forum/communities and updated strategies accordingly.


Achievements:

  • Successfully managed to regain websites rankings and traffic by 200% which was earlier hit by medic update.
  • Successfully managed to remove Manual Link Penalty imposed by Google for Weightworld Denmark.

SEO Analyst & Project Manager

Agrahyah Technologies Pvt. Ltd
Mumbai
05.2017 - 02.2019
  • Integral team member from day one of Hotfridaytalks.com project, contributing to strategic planning, including the selection of an SEO-friendly theme, writer interviews, website audits, and content pre-launch.
  • Developed SEO-friendly content guidelines based on business objectives and provided training to content writers, ensuring alignment with strategic goals.
  • Conducted in-depth research using Google Trends, Twitter, and other topic generator tools, identifying SEO-friendly topics through keyword research and search volume analysis.
  • Maintained daily collaboration with content, graphic design, and development teams, facilitating seamless communication and coordination.
  • Conducted daily team meetings, outlining expectations and ensuring effective task allocation for the day.
  • Performed competitor analysis for traffic and generated UI/UX ideas to enhance website performance.
  • Implemented strategies to secure rank 0, optimizing content for voice search eligibility.
  • Successfully orchestrated the launch of the Hindi version of Hotfridaytalks.com, overseeing development, content research, and the hiring of content writers.
  • Managed the upload of articles on the WordPress platform, administered Facebook and Twitter accounts, and contributed creative ideas for quizzes, contests, and memes.
  • Managed and executed SEO and content projects for diverse clients and investors, including notable names such as Chinimandi, Ruggedian, Abbott, Digene, Rapido, Blazeclan, and more.


Achievements:

  • Discovered groundbreaking content topics that significantly increased the influx of high-quality traffic.
  • Achieved a remarkable milestone by generating approximately 6K monthly traffic within the initial 4 months, strategically guiding writers to cover trending topics and news.
  • Effectively managed UC News platform, achieving an outstanding result of over 1M impressions in less than 4 months.

SEO Consultant

eBrandz Pvt. Ltd.
Mumbai
02.2016 - 05.2017

Roles & Responsibilities:

  • Handling more than 35 clients (worked on 60+ UK & US projects) and significantly improved rankings of client's websites in top 10 within 3-6 months.
  • Started as a fresher, mastering the fundamentals of SEO and swiftly took charge of 35+ clients (worked on 60+ UK & US projects), where my primary responsibilities included on-page optimization, audits, and competitor research.
  • Led initial keyword research, obtaining client approval for the contract period.
  • Conducted comprehensive on-page audits and implemented improvements in metadata, internal linkings, content, and technical SEO.
  • Applied Local Search Methodology, including Google My Business, to enhance local rankings for improved visibility.
  • Collaborated with SEO team to brainstorm innovative ideas and address complex issues faced by both new and existing clients.
  • Occasionally engaged in client communication, discussing SEO strategies and implementations to ensure alignment with client objectives.
  • Remained current with search engine technology, SEO methods, and industry news by actively participating in forums, reading blogs and white papers, and attending industry events.


Achievements:

  • Successfully achieved top 10 keyword rankings for crucial terms across the majority of projects.

Education

Performance Marketing -

Growth School
Online
08.2023 - 10.2023

M.Com - Marketing

Mumbai University
Mumbai
2016.08 - 2018.09

B.Com -

SN College of Commerce
Mumbai
2012.07 - 2015.08

HSC - Commerce

Patkar College
Mumbai
2009.06 - 2011.02

SSC -

St. Xaviers High School
Mira Road
2008.06 - 2009.03

Interests

Photography, Movies, Cricket & Chess

Timeline

Performance Marketing -

Growth School
08.2023 - 10.2023

SEO Manager - Digital Growth

Infidigit
07.2021 - Current

Senior Business Analyst - SEO

Merkle Sokrati
03.2020 - 03.2021

SEO Executive

Darshan Soft-tech Pvt. Ltd
02.2019 - 03.2020

SEO Analyst & Project Manager

Agrahyah Technologies Pvt. Ltd
05.2017 - 02.2019

SEO Consultant

eBrandz Pvt. Ltd.
02.2016 - 05.2017

M.Com - Marketing

Mumbai University
2016.08 - 2018.09

B.Com -

SN College of Commerce
2012.07 - 2015.08

HSC - Commerce

Patkar College
2009.06 - 2011.02

SSC -

St. Xaviers High School
2008.06 - 2009.03

Core Competencies

SEO Proficiency: Technical SEO | Local SEO | CRO | ASO | Youtube SEO | Growth Hacking | Lead/Revenue Generation | E-E-A-T Optimization | Website Migration | Penalty Reversal | Traffic Recovery from Algorithm Update Hit | Content Strategy & Development | Backlink Generation | Familiarity with DOM, JS, HTML, CSS | Strong Understanding of UI/UX


Leadership: Project Management | Team Management | Strategy Development & Execution | Problem Solving | Critical & Analytical thinking | Multi-Tasking | Excellent written and Spoken Communication Skills | Client Relationship Management | Budgeting | Bandwidth Allocation | Creativity & Innovative | Training & Mentorship | Pitch Deck Creation and Presentation | Data-Driven Approach | Time Management & Productivity | Pedagogy 


Tools: Semrush | Ahrefs | Moz | Screamingfrog | DeepCrawl | Majestic | Clarity | Figma | Google Search Console | Google Analytics 4 | GTMetrix | Webpagetest | Wordpress | Shopify | Asana | Monday | ChatGPT | Basic Photoshop | Microsoft Office and Google G Suite

Suhas KambleSEO Manager