Suparna Wadhwa

Achievements:

Launch of Apex Vitals (a New Brand of Sports Nutrition and Lifestyle products) - www.apexvitals.com

Streamlined procurement and import lifecycle

Built Operational efficiencies and go-to-market strategy for the JVN product line

Strategised and planned execution for Marketing and Stock Liquidation which helped achieve a higher topline

Responsibilities:

Designed and implemented Operational SOPs for Procurement (Domestic, International), Import & International Logistics, Licenses, B2C, Marketing & Promotions

End to End Procurement Planning, Budgeting & Payment Schedules, Order Execution, Range Fulfillment & Product Supply

Managed product compliances and import documentation across all import projects

Apex Vitals Brand- Product & Packaging Development, Branding, E-commerce launch, Merchandise planning

Management reviews for business performance and developing an annual strategy for the company

Managed the E-commerce team to drive e-commerce channel sales

Supported B2B promotional activities

Responsible for end-to-end vendor management lifecycle

Business development and corporate sales for flagship and white-label apparel & accessories

Analyze current product lines and fill gaps for trending styles — silhouettes, patterns and color palettes

Successfully launched the e-commerce business on Amazon and Flipkart

Created social media strategies to increase the company’s digital footprint

Managed Categories and an array of brands - Womenswear (Western & Indian), Kidswear, Sportswear, Winterwear

Worked with cross-functional teams to introduce brands into the Globus portfolio and increase brand presence

Ensured timely season launch and mid-season refills for stock deliveries including close checks for all stock POs to match range bookings and order quantities

Review sales performance for brands, build and implement strategy for low-performing merchandise to achieve targets

Achieved an average 50-70% sell-through across primary brands. Achieved 80-95% sell-through for the Private label winterwear category

Sample Development, Costing, Vendor Selection, Production Planning and Order Management

Mapped competition at large retail formats to evaluate business performance and planned next-season collections by identifying popular trends and best-selling brands