Suraj Pradip Karnik
Nigdi
Summary
Results-driven Channel Marketing Manager recognized for high productivity and efficient task completion. Skilled in developing strategic marketing partnerships, executing robust channel strategies, and leveraging data analytics to drive business growth. Excel at communication, leadership, and problem-solving, ensuring seamless collaboration with partners and stakeholders. Committed to enhancing partner satisfaction and achieving sales objectives through innovative marketing solutions.
Overview
9
9
years of professional experience
Work History
Channel Marketing Manager
Bajaj Electricals Ltd
Pune
04.2022 - Current
- Identify and ensure BTL deployments like (In Shop Branding, Glow Sign Board, Arches, In Store Promotion and POSMs circulation) are done as defined and documented
- Market Intelligence and Competition Benchmarking of (New Product launched, New Activity, New BTL Activity, etc.)
- Develop local and hyperlocal strategies for executing brand engagement through various offline, online, electronic, and other marketing vehicles for new/existing markets aimed at communicating our brand message & influencing consumer behavior
- Strategize & develop annual, half-yearly, quarterly & monthly Marketing/Brand planning calendar and ensures timely completion of all deliverables
- Brand Positioning & Communication as per the marketing calendar & ensure timely delivery of the same
- Driving Market Storming activity to increase Premiumization in all Categories, Scheme Presentation and Tracking Achievement, advertisements, promotional materials all other related materials according to annual calendar/Category calendar
- Lead & assist creative development of retail packaging & in-store marketing displays to motivate the target audience to take action
- Analyze consumer behavior feedback from internal stakeholders, stores to identify growth opportunities and drive innovation in brand development as well as other promotional initiatives
- Other responsibilities – Voice of Market; Business Analytics Experts; Ownership of Loyalty Program End to End; Engagement Programs for Retailers, Distributors and Key Influencers; DSO Incentive Program and Sales Promoter Management
Trade Sales Manager
Bajaj Electricals Ltd
Pune
04.2020 - 03.2022
- Monitor Primary and Secondary sales Performance Monthly and Annual Target with corrective measures
- Ensure Target based on desired factor and monitor them against Goal set for team
- Focus on Premium High value SKU and Institutional Sales in assigned territory
- Product Category achievement against given Plan on Month on Month and Annual Budgets
- Identify the right set of Stakeholders that are highly Potential in driving ROI and improve bottom line profit for Distributor and Company
- Primary and Secondary sales Forecasting and Strategy implementation
- Ensure visibility and display at Premium store
- Good Communication and Analytical Skills
- Hands on planning marketing strategies, training and development and successful public relation effort
- Strong leadership skills and negotiation skills in business development
- Experience of handling a team of 8+ Sales Associates
RREP Trainer
Bajaj Electricals Ltd
Pune
06.2016 - 03.2020
- Merit of expanding network channel and market expansion in 4 different States C trained 100+ Sales Officers within 4 Years FY 2016 – 2020
- Tracking of Weekly Sales and Market Outstanding, Market Expansion through systematic Reach Range Expansion Strategy (RREP)
- Merit of expanding the market recognition of our new range of product line through aggressive Marketing strategies/Event planning/Management presentation and showcasing USP of BEL across Regions
- Proficiently completed all my responsibilities from Training and Development to Sales and Marketing under TOC fundamental
Education
MBA - Marketing
MIT School of Business
Pune, MH01.2016
Bachelor in Commerce - Commerce
Balaji Institute of Distance Education
Tamil Nadu01.2013
Skills
- Trade Marketing
- Data Analysis
- Business Analysis
- BTL Activations
- Business Development
- Account Management
- Merchandising
- On the Job Training
- Reasoning Skills
- Competitive Analysis
- Performance Management
- Vendor Management
Accomplishments
- Bajaj Excellence Awarded in Sales and Delight Customer in Q2 – FY 18-19, Q1 – FY 19-20, Q4 – FY 20-21, Q1 FY 22-23, Q2 and Q4 FY 23-24.
- Received an Award for CONSISTENT PERFORMANCE for the YEAR 2013 at CAPITA.
Hobbies and Interests
- Indoor Games - Snooker
- Table Tennis
- Badminton
- Cards
Disclaimer
I solemnly declare that all the above furnished information and facts stated are true, correct, and complete to the best of my knowledge and belief.
Languages
- English
- Marathi
- Hindi
Personal Information
- Passport Number: Z2995205
- Date of Birth: 10/16/89
Timeline
Channel Marketing Manager
Bajaj Electricals Ltd
04.2022 - Current
Trade Sales Manager
Bajaj Electricals Ltd
04.2020 - 03.2022
RREP Trainer
Bajaj Electricals Ltd
06.2016 - 03.2020
MBA - Marketing
MIT School of Business
Bachelor in Commerce - Commerce
Balaji Institute of Distance Education
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