Suraj Shinde
Mumbai
Summary
Digital Marketing Specialist with over 5.8 years of experience in utilizing data-driven insights to design and optimize high-impact marketing campaigns. Demonstrated expertise in enhancing Return on Advertising Spend (ROAS), managing multi-platform campaigns, and collaborating effectively with cross-functional teams to meet and exceed business objectives.
Overview
5
5
years of professional experience
Work History
Account Manager
Madison World
01.2024 - Current
- Expertly developed and executed comprehensive media strategies and monthly plans, driving optimal campaign performance and achieving client goals.
- Guided a team of two junior executives through end-to-end campaign execution, ensuring high-quality deliverables and fostering collaboration.
- Utilized Power BI to create detailed reports and dashboards, providing actionable insights for continuous campaign improvement.
- Leveraged tools such as GA4, Appsflyer, and Kochava for advanced analytics and tracking, enhancing data accuracy and campaign optimization.
- Led the preparation and presentation of QBRs, effectively communicating performance results, strategic initiatives, and future plans to stakeholders.
- McDelivery India (West & South): Scaled the campaign budget from ₹50 lakh to ₹95 lakh per month, maintaining a ROAS of 5, reducing cost per order from ₹98 to ₹87, and diversifying channels including Drim (influencer & coupon campaigns), resulting in higher order volumes and improved performance.
- McDonald's India (West & South): Increased the campaign budget from ₹10 lakh to ₹36 lakh per month, enhanced store visit frequency from 7 to 12 visits per store, reduced cost per redemption from ₹31 to ₹24, and developed effective mobile app marketing strategies, significantly boosting key client metrics.
Associate Manager -Media Operations
FCB Six
01.2022 - 12.2023
- Developed and implemented test strategies, leading to boosted leads & sales and increased budget allocation.
- Spearheaded data-driven digital marketing campaigns, analyzing media coverage and social media metrics to assess and refine strategies.
- Built analytical Visual reports using Excel, Power-BI, and Google Data Studio to measure campaign success.
- Supported senior analysts in optimizing campaign budgets, timelines, and ROI.
- For Casagrand Homes, strategic data analysis boosted leads to 1500+ monthly and increased allocation from 1.3% to 6% overall handling monthly budget of ₹1Cr plus
- Strategically used data analytics to boost Louis Philippe's advertising ROAS from 2 to 4.5 across platforms in 8 months, with a consistent monthly spend of ₹30lac
Paid Media Specialist/Analyst
Moksha Creative Services
05.2021 - 11.2021
- Scoped business requirements through campaign analysis and keyword research.
- Designed and executed data-informed paid search strategies, utilizing campaign analysis, keyword research, and A/B testing leading to increased ROI.
- For Puresense(Marico), increased ROI from 0.5 to 3.8 (660% growth) from Oct-Nov, spending Rs. 1.5lac each on Google and Meta
- For Saffola(Marico), implementing strategic data analysis boosted ROI from 1 to 2.5 in Oct-Nov, spending Rs. 8.5lac on Google, Meta, and publishers
Digital Marketing Analyst
Conexus PVT LTD
03.2020 - 04.2021
- Led end-to-end digital marketing campaigns across various platforms, using data analysis for conversion optimization.
- Delved deep into user behavior via Google Analytics to refine retargeting strategies, enhancing lead conversions.
- Ensured budget efficiency and campaign effectiveness by managing monthly planners and reports for multiple advertising platforms.
- For Wayforweb in Mumbai and CasaInfomatrix in Indore, increased leads to 50 and 30 respectively, while boosting allocation rates from 0.1% to 4.2% and 0.7% to 3% in 8 months, contributing to business growth and improved operations
Digital Marketing Executive
Chimpzlab PVT LTD
08.2019 - 03.2020
- Expertise in crafting and executing data-driven digital advertising strategies, leading to boosted conversions across platforms.
- Utilized diverse data sources to maximize conversions, generating detailed KPI-based reports.
- Utilized data from socials and ads to maximize conversions, creating detailed reports based on KPIs and insights
- For NASSCOM events, executed data-driven strategies, leading to optimized conversion rates and over 300 combined registrations across various events
- Directed branding and lead campaigns for XEd Institute, yielding 20-30 leads on LinkedIn platform with a 2.8% allocation rate via LinkedIn ads in 60 days
Education
MBA - Marketing Management
NMIMS
2024
BE - Electronics & Telecomm
University of Mumbai
Navi Mumbai2017
Skills
- Media Strategy & Planning
- Multi-Platform Campaign Management
- ROAS Optimization
- Data Analysis & Reporting
- Power BI
- Advanced Excel & Power Query
- Data-Driven Decision Making
- Business Requirement Identification
- GA4, Appsflyer
- Stakeholder Management
Timeline
Account Manager
Madison World
01.2024 - Current
Associate Manager -Media Operations
FCB Six
01.2022 - 12.2023
Paid Media Specialist/Analyst
Moksha Creative Services
05.2021 - 11.2021
Digital Marketing Analyst
Conexus PVT LTD
03.2020 - 04.2021
Digital Marketing Executive
Chimpzlab PVT LTD
08.2019 - 03.2020
MBA - Marketing Management
NMIMS
BE - Electronics & Telecomm
University of Mumbai
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