Surbhi Jethliya
Senior Account Manager
Mumbai
Summary
Resourceful Account Manager with excellent client oversight, issue resolution, and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Senior Account Manager
Swiggy Dineout
02.2024 - Current
- Onboarded restaurants and managed cliental relationship of designated areas. Increased revenue fo company through strategic upselling and cross-selling initiatives.
- Boosted client satisfaction by effectively managing and resolving account issues. Implemented innovative strategies for retaining top-performing clients, reducing churn rate substantially.
- Conducted regular reviews of each managed portfolio''s performance against objectives/targets – taking corrective action as necessary if any shortfalls were identified.
- Provided extensive support in sales, technical and business areas to key accounts. Developed deep knowledge of customer businesses and relationship to company objectives.
Sales Manager
Swiggy
05.2022 - 01.2024
- Experience of handling 70+ accounts which includes of high GMV partners and some legendary outlets.
- Working on AOV ( Average Order Value) of restaurant to maintain RPO ( Revenue Per Order) which helps organization to be UE positive.
- Increasing discount share of orders and marketing spends to help restaurants gain more order, visibility, and business in area.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goal.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Key Account Manager
Times Business Solutions
01.2021 - 03.2021
- Selling marketing and interactive advertising solutions(mailers) to approximately 15-20 potential clients and ad agencies.
- Pitching for new business development, building and maintaining strong relationships with key accounts and agencies.
- Responsible for customizing solutions (SMS, Mailers and Whatsapp) for clients and working with businesses for new ad sales product creation.
- Exposure to strategic thinking - Developing Ad Sales Business for existing TBSL brand , contributed to event marketing, sales and brand promotion.
Key Account Manager
Laqshya Hyderabad Airport Media Pvt. Ltd.
11.2019 - 01.2021
- Generating total revenue of 2crs annually by selling Hyderabad Airport Ad Space to Corporate Advertisers and Advertising (Ad) Agencies.
- Preparing and presenting monthly review presentation on behalf of LHAMPL before GMR (Joint Venture).
- Work Includes developing innovative outdoor marketing solutions and strategies for clients by analyzing their current marketing objectives and servicing to deliver best marketing results.
- Monitored competitor activity within industry, adjusting strategies accordingly to maintain competitive edge in key accounts management.
Relationship Executive
CSB Bank
09.2019 - 11.2019
- Achieved success in retaining key accounts through strategic relationship building efforts and tailored financial solutions.
- Collaborated with cross-functional teams to develop strategies for improving customer experience and increasing retention rates.
- Increased client referrals by delivering outstanding service that consistently exceeded expectations.
Education
MBA - Marketing & Finance
Birla Golbal University
Bhubhaneswar 08.2017 - 06.2019
Skills
Business Development
Account Management
Strategic Planning
Revenue Generation
Lead Generation
Excellent negotiation skills
Customer Relations
Partnership Development
Sales tactics
Advertising
Sales Analysis
Timeline
Senior Account Manager
Swiggy Dineout
02.2024 - Current
Sales Manager
Swiggy
05.2022 - 01.2024
Key Account Manager
Times Business Solutions
01.2021 - 03.2021
Key Account Manager
Laqshya Hyderabad Airport Media Pvt. Ltd.
11.2019 - 01.2021
Relationship Executive
CSB Bank
09.2019 - 11.2019
MBA - Marketing & Finance
Birla Golbal University
08.2017 - 06.2019