Suvarna Joshi

With 16+ years of rich experience in Strategic and Integrated Communications, I specialize in developing thought leadership and brand advocacy strategies. Crafting engaging stories that inspire, educate, and foster brand loyalty is my forte. I’ve also created brand properties and platforms to amplify reach and attract new audiences.

• TATA MOTORS, 06/2017, Current, Deputy General Manager, External Communications, Currently managing communication for the overall corporate brand, technology, HR, CSR & sustainability and crisis management Leading communication for CSR & Sustainability space for over 5 years in a row Driving Thought Leadership and Brand Advocacy for key strategic areas of interest and themes Building properties/platforms to amplify views, engage and attract new audiences. Planning and executing integrated communication campaigns. Conceptualised and launched two consecutive seasons of Motor Mentors - a knowledge-based masterclass series on LinkedIn created to portray leadership in thought and action.
• TATA MOTORS, 01/2019, 12/2021, Senior Manager, External Communications, Spearheaded end-to-end external communication for Electric Vehicle Segment – From building the category to launching and sustaining the brand – Tata Nexon EV - in the market. Fronted big-ticket media events such as the launch of Tata uniEVerse (this also included a CEOs roundtable where half a dozen CEO’s of Tata Group Companies were present), Tata Nexon – Unveil, Drive & Launch, Partnership with Tata Power to set up charging Stations Lead an efficient execution that enabled the Tata Nexon EV to win ICOTY’s Green of the Year Award 2020.
• TATA MOTORS, 06/2017, 12/2018, Senior Manager, External Communications, Spearheaded communication for the Tata Motors Commercial Vehicle Business Unit Planned & executed key brand communications – Launch of NEXT-GEN ULTRA range of Trucks, Tata ACE Gold, entry in wrestling arena with WFI, series of brand campaigns such as Ghar Loa Gold, etc…
• ADFACTORS PR, 11/2011, 06/2017, Senior Account Manager, Serviced as one of the core team members handling Vodafone India mandate Having built system and processes for Client Servicing, closely oversaw activities pertaining to Vodafone India mandate across some important segments like – Corporate, HR and Financial Inclusion (M-Pesa) Single-handedly managed media communications for HR segment. Accelerated Vodafone's HR initiatives, which lead Vodafone to achieve No. 1 position in HR Domain (Facts are supported by annual review report prepared by Eikona – Public Relations Audit arm of TAM Media Research Accelerated and maintained PR of M-Pesa, which has helped increase overall SOV of brand Vodafone – undertaking end-to-end task for MPesa Spearheaded PR for Vodafone 4G Launches in Mumbai, Navi Mumbai and Vashi - Assumed greater leadership, taking on the role of an event coordinator (end-to-end task)
• Vaishnavi Corporate Communications, 05/2008, 11/2011, Senior Account Executive, Played a key role in creating media & brand awareness for various entities of Tata Group – Tata Global Beverages, Tata Housing, Trent Hypermarket Ltd. (STAR Bazaar), Tata International's retail venture TASHI and Voltas. Effective in developing and executing PR activities for the following initiatives: Launch of Tata Internationals' retail venture - TASHI footwear brand in India Tata Tea - Jaago Re campaign & Arsenal soccer star Brand repositioning – Name change/logo change (Tata Tea to Tata Global Beverages) Served as a notable member of the team engaged in managing media announcement for the following activities: Announcement of franchisee agreement between Trent and Tesco for the cash and carry business in India. JV's such as PepsiCo and Starbucks Served as a notable member of the team engaged in Crisis management for Voltas Ltd. (Workers Protest at Voltas for pay hikes – ensured minimum impact in media) Maintained PR of Star Bazaar, Trent's hypermarket brand and supported media activities for Westside, Trent's fashion retail brand. Single-handedly managed media communications for some of the summits organized by Confederation of Indian Industry (CII).

• Servicing: Understanding brief to conceptualise communication plans in line with business objectives, brand positioning and the target audience. Co-ordinating with business units to ensure effective implementation of the proposed PR plans and objectives. Developing collaterals like media advisories, spokesperson's speech script, presentations, spokespersons/ corporate profiles, press releases and responses to the media queries, delivering consistent message using appropriate communication tools.
• Media Relations & Management: Building relations with the media fraternity to execute PR strategies and build favourable consumer preference and perceptions to achieve business objectives. Organise and manage media presence during the press conferences and other media opportunities. Monitoring and mapping media to understand industry trends and develop story ideas to optimise media presence.
• Customer Relationship Management: Ensuring that customer feedback is routed through appropriate channel to mitigate potential media issues / crisis.
• Crisis Mitigation: Working closely on various crisis situations with teams working at plants/factories. Drafting holding statements, media responses and co-ordinating with the media to manage the crisis. Analysing information and data related to relevant areas for evolving effective strategies.

• Take the Lead – Leadership Programme organised by Tata Group
• Stepping into Leadership – ISB
• Social Media in PR – Coursera, National University of Singapore
• Effective Writing – Udemy
• Creating Effective Dashboards – JS Academy
• Designing on Canva

• Deputy General Manager, External Communications, TATA MOTORS, 06/2017, Current, Currently managing communication for the overall corporate brand, technology, HR, CSR & sustainability and crisis management Leading communication for CSR & Sustainability space for over 5 years in a row Driving Thought Leadership and Brand Advocacy for key strategic areas of interest and themes Building properties/platforms to amplify views, engage and attract new audiences. Planning and executing integrated communication campaigns. Conceptualised and launched two consecutive seasons of Motor Mentors - a knowledge-based masterclass series on LinkedIn created to portray leadership in thought and action.
• Senior Manager, External Communications, TATA MOTORS, 01/2019, 12/2021, Spearheaded end-to-end external communication for Electric Vehicle Segment – From building the category to launching and sustaining the brand – Tata Nexon EV - in the market. Fronted big-ticket media events such as the launch of Tata uniEVerse (this also included a CEOs roundtable where half a dozen CEO’s of Tata Group Companies were present), Tata Nexon – Unveil, Drive & Launch, Partnership with Tata Power to set up charging Stations Lead an efficient execution that enabled the Tata Nexon EV to win ICOTY’s Green of the Year Award 2020.
• Senior Manager, External Communications, TATA MOTORS, 06/2017, 12/2018, Spearheaded communication for the Tata Motors Commercial Vehicle Business Unit Planned & executed key brand communications – Launch of NEXT-GEN ULTRA range of Trucks, Tata ACE Gold, entry in wrestling arena with WFI, series of brand campaigns such as Ghar Loa Gold, etc…
• Senior Account Manager, ADFACTORS PR, 11/2011, 06/2017, Serviced as one of the core team members handling Vodafone India mandate Having built system and processes for Client Servicing, closely oversaw activities pertaining to Vodafone India mandate across some important segments like – Corporate, HR and Financial Inclusion (M-Pesa) Single-handedly managed media communications for HR segment. Accelerated Vodafone's HR initiatives, which lead Vodafone to achieve No. 1 position in HR Domain (Facts are supported by annual review report prepared by Eikona – Public Relations Audit arm of TAM Media Research Accelerated and maintained PR of M-Pesa, which has helped increase overall SOV of brand Vodafone – undertaking end-to-end task for MPesa Spearheaded PR for Vodafone 4G Launches in Mumbai, Navi Mumbai and Vashi - Assumed greater leadership, taking on the role of an event coordinator (end-to-end task)
• Senior Account Executive, Vaishnavi Corporate Communications, 05/2008, 11/2011, Played a key role in creating media & brand awareness for various entities of Tata Group – Tata Global Beverages, Tata Housing, Trent Hypermarket Ltd. (STAR Bazaar), Tata International's retail venture TASHI and Voltas. Effective in developing and executing PR activities for the following initiatives: Launch of Tata Internationals' retail venture - TASHI footwear brand in India Tata Tea - Jaago Re campaign & Arsenal soccer star Brand repositioning – Name change/logo change (Tata Tea to Tata Global Beverages) Served as a notable member of the team engaged in managing media announcement for the following activities: Announcement of franchisee agreement between Trent and Tesco for the cash and carry business in India. JV's such as PepsiCo and Starbucks Served as a notable member of the team engaged in Crisis management for Voltas Ltd. (Workers Protest at Voltas for pay hikes – ensured minimum impact in media) Maintained PR of Star Bazaar, Trent's hypermarket brand and supported media activities for Westside, Trent's fashion retail brand. Single-handedly managed media communications for some of the summits organized by Confederation of Indian Industry (CII).