Suyash Singh
Mumbai
Summary
Seasoned commercial leader with 7 years of cross-industry experience across Digital, Automotive, Oil & Gas, and high-growth start-ups, with responsibility spanning Digital Media Sales, Performance Marketing, Retail and B2B Sales, Category Strategy, and Business Development. Demonstrated ability to scale new business verticals, drive revenue growth, and steer end-to-end execution across diverse markets. Recognized for strong analytical thinking, people leadership, and the ability to align cross-functional teams toward delivering high-impact, innovative, and commercially scalable solutions.
Overview
11
11
years of professional experience
Work History
Category Lead - EV 2-Wheelers
CarTrade Tech Limited
08.2023 - Current
- Setting up and leading the end-to-end P&L for the EV 2-wheeler category by formulating growth strategies, identifying new revenue streams, and delivering quarterly business targets through digital sales, partnerships, and performance marketing initiatives.
- Building and nurturing high-impact relationships with OEMs, dealers, and digital ecosystem partners to drive category expansion, negotiate media deals, and ensure seamless execution of product launches and marketing campaigns.
- Delivering 3,000+ monthly retails for EV 2W OEMs through digital sales - Contributing 4% to domestic sales of Ola Electric, Ather, TVS & Bajaj.
- Collaborating with product, tech, content, and analytics teams to design user journeys, optimize lead funnels, and deploy data-backed solutions that enhance customer engagement, user experience, and platform conversion rates.
- Providing tailored solutions through media, SaaS, content, and performance marketing by understanding client challenges and working closely with internal marketing and product teams to boost user engagement and conversions.
- Scaled the category to an annual turnover of INR 7.5 Cr in FY25, delivering 79% growth over last year.
- Secured a ₹2 Cr annual media deal with Hero Vida, contributing 27% to the EV-2W category's overall topline revenue through effective negotiation and strategic account handling.
- Initiated and closed high-value digital sales partnerships with Ather and BGauss, driving steady business inflow and fortifying the category's recurring revenue stream.
- Launched an exclusive online booking journey on BikeWale in collaboration with Greaves Electric Mobility for the debut of Nexus, enhancing user experience and platform innovation.
- Achieved 25% YoY revenue growth over FY23-24 in Digital Ad campaigns on BikeWale.com - Helped 2W clients strengthen cross-consideration in their respective audience segments using Banner Ads, Native properties, Sponsored Comparisons, Comprehensive Funnel Booster etc.
Senior Manager, Customer Relations
OfBusiness (OFB Tech Pvt. Ltd.)
06.2021 - 07.2023
- Scaled the Petrochemicals business in western India from ₹3 Cr to ₹60 Cr annual turnover by expanding operations, building strategic supplier alliances, and driving regional market penetration across Gujarat and Maharashtra.
- Managed a diverse portfolio of 60+ clients and 10+ suppliers with a 7-member team, sustaining a healthy 3.2% profit margin through rigorous commercial negotiations and vigilant margin monitoring.
- Identified key locations for decantation and production units, introduced modified products and emulsions cost-effectively, and facilitated MSME growth via bill discounting and purchase financing solutions.
- Achieved zero product rejections across 480+ shipments during FY22 and FY23, ensuring consistent quality and client satisfaction.
- Contributed to an award-winning team in the OFB Premier League, securing the 2nd highest revenue during Dec'22-Jan'23 through strategic sales execution.
Senior Area Manager, Grade A Officer
Indian Oil Corporation Ltd.
06.2018 - 06.2021
- Spearheaded end-to-end business operations across Farrukhabad and Kannauj districts, overseeing sales, supply chain, quality control, stock monitoring, modernization initiatives, and customer grievance redressal, while managing a robust network of 62 dealers driving an annual turnover exceeding ₹400 Cr.
- Strategically expanded dealer and vendor networks, boosted non-fuel revenue streams through lubes, additives, tyre outlets, and ATMs, while conducting feasibility studies to identify economically viable locations for new retail outlets.
- Commissioned 6 new retail outlets and revived a dormant outlet, resulting in a 2.7% increase in overall turnover across the sales area.
- Drove a 10.8% YoY growth in lubricant sales in FY20 by enhancing product visibility and executing targeted promotional campaigns.
- Attained a 100% strike rate by successfully generating applications for all advertised locations under Farrukhabad RSA in SRMP-18.
Systems Engineer
Infosys Ltd.
06.2015 - 05.2017
- Developed and tested applications for a US-based health insurance client as an Application Development and Maintenance engineer using Java, ensuring minimal post-deployment defects.
Education
MBA - Marketing & Finance
Management Development Institute
Gurgaon05-2018
B.E. - Computer Science
The Maharaja Sayajirao University of Baroda
05-2015
Skills
- Category Management
- Digital Sales & Performance Marketing
- Strategic Partnerships & Alliances
- Business Development & Market Expansion
- P&L Ownership & Revenue Growth
- Product Management
- Client Relationship Management
- Cross-Functional Team Leadership
- Data-Driven Decision Making
- Sales Strategy & Execution
- Team Building & Leadership
Languages
English
Hindi
Gujarati
Personal Information
Date of Birth: 19/03/94
Timeline
Category Lead - EV 2-Wheelers
CarTrade Tech Limited
08.2023 - Current
Senior Manager, Customer Relations
OfBusiness (OFB Tech Pvt. Ltd.)
06.2021 - 07.2023
Senior Area Manager, Grade A Officer
Indian Oil Corporation Ltd.
06.2018 - 06.2021
Systems Engineer
Infosys Ltd.
06.2015 - 05.2017
MBA - Marketing & Finance
Management Development Institute
B.E. - Computer Science
The Maharaja Sayajirao University of Baroda