Tania Baptista
Mumbai
Summary
Accomplished Sales Manager offering 6years of experience developing and maximizing Digitalsales. Diligent in building and retaining accounts by providing support and attentive service. Successful record of expanding network connections through persuasive brand imaging.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Advertising Sales Manager
Affinity Global Inc
01.2020 - Current
- Spearheaded coaching and mentorship of Account Executives, refining their sales techniques, fulfillment strategies, and client management skills to drive team-wide performance.
- Developed and executed high-impact sales strategies that consistently secured contract negotiations, client onboarding, and deal closures across the UK and EU markets.
- Generated over $2 million in annual advertising revenue, contributing significantly to the company’s bottom line and establishing a strong foothold in the UK market.
- Led and managed a cross-regional team across the UK and EU, with a focus on onboarding direct advertisers and building long-term client partnerships.
- Represented the company at multiple high-level conferences and roadshows throughout the UK and Europe, consistently achieving ROI from strategic client engagement and partnership development.
- Demonstrated deep market expertise in navigating the UK advertising landscape and cultivating relationships with British clients and media buyers.
- Created compelling pitch decks and sales presentations, leveraging comprehensive industry insights and marketing intelligence to win new business and grow existing accounts.
- Achieved 110% net revenue growth by implementing a customer-first approach and refining the sales pipeline to maximize opportunity conversion.
- Directed product training, branding, acquisition, and awareness initiatives, elevating brand visibility and client engagement.
- Recruited, interviewed, and onboarded high-performing sales staff; introduced a mentoring framework to boost morale, skills development, and retention.
- Collaborated with executive leadership to drive continuous process improvements and exceed departmental KPIs and revenue goals.
- Managed strategic accounts, ensuring client satisfaction and long-term growth through personalized service and value-based selling.
- Partnered with cross-functional teams across HQ, regional offices, and departments to maintain a cohesive brand message and seamless customer experience.
- Handled escalations and relationship management for key high-profile clients, resulting in increased loyalty and repeat business.
Communications Specialist
La Liga : The Spanish Action League Of Onondaga County
02.2019 - 11.2019
- Created social media content across multiple platforms according to content calendars and promotion schedules.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Reached out to potential corporate teams to participate in tournaments
- Answered client queries and complaints to provide strong customer service.
- Collaborated with journalism and marketing teams to compile information and align company messaging.
- Maintained corporate website using content management systems and associated plugins.
Barista
Starbucks
08.2017 - 02.2019
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Trained new team members with positive reinforcement and respectful, encouraging coaching.
Assistant Social Media Manager
Hamilton City Net Ball Centre
03.2018 - 01.2019
- Authored fresh and engaging press releases and prepared complete press kits.
- Wrote engaging and successful press releases to control information and public opinion.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Education
Post Graduate Diploma in Communication - Advertising
Waikato Institute of Technology
Hamiltion, New Zealand03-2019
Bachelors of Mass Media - Advertising
St Andrews
Bandra, Mumbai04-2015
Junior College - Political Science
Mithibai
Mumbai, India07-2012
Skills
- Revenue growth strategy and sales pipeline optimization
- Client acquisition, onboarding, and long-term retention
- High-value deal negotiation, upselling, and cross-selling expertise
- Key account management and CRM-based relationship development
- Performance marketing and data-driven campaign optimization
- Expertise in display, video, native, and retargeting ad strategies
- A/B testing and conversion rate optimization to maximize ROI
- End-to-end multi-channel campaign planning and execution
- Collaboration with agencies and direct advertisers across markets
- Represented brand at industry conferences, roadshows, and client events
Certification
Digital Advertising and Marketing
2024 Mobile App Marketing and App store Optimization ASO
Sales Training: Practical Sales Training
Yoga and Health Management
Completed 600+ hours of certified yoga training across multiple disciplines, including Hatha, Vinyasa, Ashtanga, and more. As a dedicated yoga practitioner and instructor, I bring a deep passion for health, wellness, and mindful living into both personal and professional spaces.
This ongoing commitment has honed qualities such as mental clarity, a strong learning mindset, emotional intelligence, and resilience, enabling me to remain calm, focused, and solution-oriented in high-pressure, fast-paced environments. My training has also instilled a high degree of patience and composure, particularly when navigating complex or challenging situations, making me an effective communicator and a steady presence in dynamic team settings.
Timeline
Advertising Sales Manager
Affinity Global Inc
01.2020 - Current
Communications Specialist
La Liga : The Spanish Action League Of Onondaga County
02.2019 - 11.2019
Assistant Social Media Manager
Hamilton City Net Ball Centre
03.2018 - 01.2019
Barista
Starbucks
08.2017 - 02.2019
Post Graduate Diploma in Communication - Advertising
Waikato Institute of Technology
Bachelors of Mass Media - Advertising
St Andrews
Junior College - Political Science
Mithibai
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