Tanya Laud
Influencer Marketing Exectuive
Khar (W)
Summary
Recent graduate with foundational knowledge in Advertising and IMC (Integrated Marketing Communication) and hands-on experience gained through academic projects and internships. Demonstrates strong teamwork, problem-solving, and time-management skills. Prepared to start career and make meaningful contributions with commitment and drive. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
1
1
year of professional experience
5
5
Certifications
Work History
Social Media Intern
VeganFirst
Mumbai
09.2024 - 12.2024
- Handled social media page for VeganFirst by creating captions, posts on Canva, and reels.
- Handled social media page for clients: Somarka Water, Loving Hut Vegan Paradise, and Grabenord by creating captions, posts on Canva, and reels.
- Created Content Calendar for VeganFirst and Clients: Somarka Water, Loving Hut Vegan Paradise, Grabenord.
- Did Influencer Marketing with Nano Influencers for Sofit Campaign, 2021.
- Handling Hootsuite for Clients: Somarka Water, Loving Hut Vegan Paradise, Grabenord.
Operations Executive
Light House Entertainment Pvt Ltd
Mumbai
5 2023 - 12.2023
- Handled backend and on-field events.
- Booking and Handling Vendors, Client Servicing, and Production.
- Handled Birthday Parties, Corporate Events, Carnival Events, and Auditorium Events.
- Worked side by side with the Marketing and Production Team for events
- Efficiently and effectively identified and solved all problems that impacted direction of business.
- Made Instagram Captions for a few posts.
Influencer Marketing Executive
Insight Cosmetics
Mumbai
03.2024 - Current
- Hunted influencers for particular launches or promotional campaigns based on the particular campaign.
- Studies and analyzed influencers and what kind of concepts work on their page organically and with collaborators.
- Analyzed what the competitors in the industry are doing and with which kind of influencers.
- Helped in giving concepts with the Social Media team.
- Coordinating with influencers for the particular reel and making sure it is delivered on time.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Created, curated and managed published content for feed and stories across social media channels.
- Captured daily events in and around India using compelling eye-catching imagery and video content.
Education
Bachelors in Mass Media- Advertising - Mass Communication
L.S. Raheja College
Mumbai12th CBSE - Arts And Humanities
Chettinad Vidyashram Chennai
10th IGCSE - undefined
Primus International School Bangalore
Post Graduation Diploma in Advertising -
St Pauls Institute of Communication Education
Skills
Ability to work under pressure
Competitor Analysis
Hashtag Research
Creative Thinking
Multitasking
Motivated, and keen on learning
Ability to work in a Team
Brand Awareness
Customer Engagement
Certification
Public Relations and Marketing Overview
Age
24
Personal Information
Gender: Female
Projects
Event Management lecturer Martin D’Souza (Director at Light House Entertainment Pvt Ltd), 11/24/22, 11/24/22 Marketing Internship at NESCO with Nitin Mahajan CEO of Crip Minds, 02/16/23, 02/18/23
Goals
Having a lifelong ambition to pursue a career in social media marketing and marketing. I am a very passionate and motivated person who strives to continuously learn and improve myself. I enjoy working as part of a team to achieve a common goal.
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Marathi
Advanced (C1)
Interests
Dancing
Fashion and Beauty
Timeline
Social Media Intern
VeganFirst
09.2024 - 12.2024
Influencer Marketing Executive
Insight Cosmetics
03.2024 - Current
Operations Executive
Light House Entertainment Pvt Ltd
5 2023 - 12.2023
Bachelors in Mass Media- Advertising - Mass Communication
L.S. Raheja College
12th CBSE - Arts And Humanities
Chettinad Vidyashram Chennai
10th IGCSE - undefined
Primus International School Bangalore
Post Graduation Diploma in Advertising -
St Pauls Institute of Communication Education
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