Tarandeep Kaur
Pune
Summary
Experienced IT professional with over 9+ years of comprehensive experience in the IT industry, specializing in Salesforce Marketing Cloud (SFMC) for the past 4+ years. Extensive experience with all primary elements of Marketing Cloud: Email Studio, Content Builder, Journey Builder, Analytics Builder, Personalization Builder, and Audience Builder. Proven track record of delivering successful projects across diverse sectors including retail, banking, and software.
Overview
9
9
years of professional experience
Work History
Salesforce Marketing Cloud Developer
Wipro Technologies
11.2019 - Current
- Managed subscriber data, import processes, and segmentation using a combination of Salesforce tools and database queries.
- Responsible for writing SQL queries and AMPscript logic, leveraging assets to build and deploy email campaigns.
- Utilized Journey Builder to design personalized end-to-end customer journeys, along with Automation Studio and Contact Builder.
- Employed AMPscript, HTML, CSS, and SSJS to create customized solutions supporting critical business functions.
- Coordinated day-to-day email operations, including audience segmentation and creation of automated campaigns.
- Provided daily support and management for over 20 business units globally.
- Demonstrated strong expertise in Salesforce Marketing Cloud configuration, deployments, and administrative activities, particularly in BU setup, user roles, RMM settings, sender profiles, and security settings.
- Executed query and filter activities for segmentation of customer data to enable personalized communication.
- Implemented DevSecOps practices within SFMC environment.
- Developed landing pages and CloudPages for subscription management and double opt-in confirmation.
- Created contact attributes and journeys using Contact Builder and Journey Builder dashboards. Managed business unit and user creation, as well as sender and delivery profile configurations.
Software Engineer, MuleSoft
Fujitsu Consulting India
05.2017 - 10.2019
- Experience in designing and developing RAML based API’s using Anypoint API platform.
- Written various Mule Flows and validate them. Integrated different systems that includes File Upload, Data base, SAP, Sales Force, Web services using Mule ESB.
- Extensively worked on XML technologies like XSD, XSLT, XQuery, XPath for data transformations in MuleSoft.
- Created various RAML resources to implement REST Based APIs as a part of project implementation.
- Designing and developing RAML based APIs using Anypoint API Platform (Mulesoft).
- Fixing bugs, Works on assigned stories, Support and Maintenance
- I have been part of Agile teams and have experience in Agile project management.
Build and Release Engineer
Fujitsu Consulting India
03.2015 - 04.2017
- Worked to build new development; maintenance and customer builds Manage release branches and maintain build process to support ongoing R&D.
- Build trouble-shooting, Patch Releases. Develop Patch applications to fix bugs.
- Worked on different Client Visual Machines and Configuration Management
- Collaborated with development teams to resolve build issues promptly, minimizing delays in project timelines.
- Conducted thorough post-release analyses on any reported incidents or challenges; implemented corrective measures accordingly.
- Created and maintained up-to-date documentation on build, release, and deployment processes; ensured quick onboarding for new team members.
Education
Bachelore of Computer Science Engineering - Engineering
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Jabalpur, India04.2014
Skills
- Salesforce certified Marketing cloud Administrator
- Salesforce certified Data Cloud Consultant
- Salesforce certified Marketing Email specialist
- AI Associate
Accomplishments
- Salesforce Marketing cloud
- Marketing Automation
- Journey Builder
- Content Creation
- Monitoring
- API
- AMPscript
- MySQL
- Data Tracking
- FileZilla
- AnyPoint Studio
- Jira
- Jenkins
- GitHub
- RAML
Timeline
Salesforce Marketing Cloud Developer
Wipro Technologies
11.2019 - Current
Software Engineer, MuleSoft
Fujitsu Consulting India
05.2017 - 10.2019
Build and Release Engineer
Fujitsu Consulting India
03.2015 - 04.2017
Bachelore of Computer Science Engineering - Engineering
Rajiv Gandhi Proudyogiki Vishwavidyalaya
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