Tejashree R

• Develop a strategic narrative on influencer marketing on skin,hair and personal care brands within HUL to elevate metrics across funnel
• Lead a team of 2 to plan & deliver influencer & advocacy solutions with a data backed approach
• Be abreast of emerging trends in the social media and influencer space
• Lead end to end influencer process - Ideation, pitch, negotiation and execution and monitoring with vendors & agencies
• Recommend, outreach, and negotiate influencers for brand campaigns for YouTube, Instagram and Short Video Platforms
• Liaise with marketing and category teams to set clear objectives for influencer marketing and measure against the set KPIs
• Plan to achieve targeted CPV and CTR on a month on month basis
• Create a measurable framework on influencer marketing by tracking analyzing and reporting campaign performance
• Plan the Influencer Marketing campaign calendar for the month to achieve the set objectives
• Establish working relationships with partner agencies for the category to ensure a smooth flow of operations
• Build strategic annual influencer marketing plans and always on campaigns for brands under management
• Build best practices & benchmarks for category & deliver new age influencer marketing solutions
• Collaborate cross-functionally with internal planning and strategy teams to align influencer campaigns with further media deployment
• Present month-on-month review to HUL and Internal stakeholders.

Industry Domain : Media Sales & Branded Content

• Clients : Unilever, P&G, Johnson & Johnson, L'Oreal, Colgate -Palmolive, Tata Consumer Products, Vicco, Bajaj Consumer
• Serve as a key member of the advertising business development team, helping to drive overall advertising strategy and business growth.
• Prospect to potential clients, Create and perform online and in-person presentations using market trends and case studies
• Establish and build strong, profitable, long-term relationships with LCS advertisers from the CPG category
• Develop strategic narrative for influencer marketing for brands using the Moj's influencer network
• Represent ShareChat in the advertising community by seeking out and participating at industry events
• Manage pipeline, revenue forecasts, sales activity using Salesforce.com for maximum efficiency and visibility
• Driving accurate campaign analysis, reporting on campaign performance, and continuously optimizing the funnel based on campaign metrics
• Prepare and lead business reviews to the internal stakeholders

Industry Domain : Branded Content & Influencer Marketing

• Clients : Zydus Wellness, HDFC ERGO, Dineout, Tata Motors, MSL India

Industry Domain : Influencer Marketing

• Clients : Welspun, P&G India, Burrp, Hasbro, Pepperfry, Hopscotch,Bioderma, Hershey's, Future Group

Industry Domain : Branded Content

• Clients : Future Group, Reliance Group, Radio Mirchi, Auto - JLR India, VW Group, Mercedes India, FMCG - Hershey's India,Narang Group, Kellogg's, London Dairy, General Mills, Retail - Shopper's Stop, Pantaloons, Raymond