TEJASWINI KADAM
Marketing Professional
Mumbai
Summary
Results-driven Brand Marketing professional with over 3 years of experience in brand strategy and campaign planning. Developed and executed integrated marketing campaigns, managed cross-functional teams, and coordinated agency partnerships to deliver impactful activations. Focused on translating business objectives into effective initiatives and optimizing campaign performance to enhance consumer engagement.
Overview
1
1
Language
4
4
years of professional experience
Work History
Marketing Executive
Otsuka Nutraceutical India Pvt. Ltd.
10.2025 - Current
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Analyzed competitor strategies to inform marketing tactics and identify opportunities for growth.
- Supported development and execution of marketing campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to ensure alignment on product launches and promotions.
- Assisted in market research activities to identify trends and consumer preferences.
- Monitored social media channels, engaging with customers and addressing inquiries promptly.
- Contributed to content creation for marketing materials, maintaining brand consistency across platforms.
- Coordinated logistics for promotional events, ensuring successful execution and participant engagement.
- Maintained accurate records of marketing initiatives to assess effectiveness and drive improvements.
Marketing Manager
Social Tamasha
09.2024 - 10.2026
- Managed social media platforms, increasing follower engagement through targeted posts.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Collaborated with cross-functional teams to create impactful content strategies.
- Oversaw budget allocation for marketing projects, ensuring cost-effective execution.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Conducted competitive analysis to refine positioning and messaging strategies.
Freelancer
Content Strategies
09.2023 - 12.2024
- Developed comprehensive content strategies to enhance client engagement and brand visibility.
- Collaborated with clients to refine messaging and ensure alignment with target audience needs.
- Conducted in-depth research to inform content creation and optimize SEO performance.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality content.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
Digital Marketing Executive
Good Old Delight
11.2022 - 12.2023
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Managed social media campaigns across multiple platforms, increasing audience engagement.
- Created engaging content for various digital channels, improving customer interaction rates.
- Analyzed web traffic metrics using Google Analytics to optimize marketing efforts.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
Education
Bachelor of Science - Physics
Sadaguru Gadage Maharaj College, Karad
Karad, India 04.2001 -
MBA - Marketing Management
Rajarambapu Institute of Technology, Sakharale, Islampur
Islampur, India 04.2001 -
Skills
- Brand Strategy
- Brand Marketing
- Product Marketing
- Campaign strategy
- Campaign oversight
- Marketing Communications
- Consumer Engagement
- Brand Activations
- Influencer & Partnership Management
- Campaign Performance Analysis
- Consumer Insights
- Data Interpretation
- Cross-functional Collaboration
- Stakeholder Management
- Marketing Operations
- Brand Storytelling
Reading, Drawing, Journaling
I enjoy reading, writing, and having meaningful conversations.
Timeline
Marketing Executive
Otsuka Nutraceutical India Pvt. Ltd.
10.2025 - Current
Marketing Manager
Social Tamasha
09.2024 - 10.2026
Freelancer
Content Strategies
09.2023 - 12.2024
Digital Marketing Executive
Good Old Delight
11.2022 - 12.2023
Bachelor of Science - Physics
Sadaguru Gadage Maharaj College, Karad
04.2001 -
MBA - Marketing Management
Rajarambapu Institute of Technology, Sakharale, Islampur
04.2001 -