R
TOM VARGHESE
Brand & Digital Strategist
Mumbai
Summary
15 years of marketing and sales experience across electricals, retail, and media sectors. Specialize in leading traditional branding initiatives through OOH, events, and retail campaigns for revenue growth. Recently expanded skill set to include digital marketing through consulting on content, paid media, SEO, and social media strategy. Results-driven approach to brand building.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Consultant
Aadya Technologies
03.2023 - Current
- Brand Management: Provided creative oversight on brand storytelling and visual identity refreshes ensuring consistent messaging across digital touchpoints.
- Content & Campaign Strategy: Advised on content planning and brand design campaigns tailored to client goals and target segments.
- Performance Marketing: Supported the setup and optimization of paid campaigns on Google, Facebook, and local platforms with a focus on lead generation and ROI.
- SEO & Website Optimization: Guided on-page and off-page SEO efforts, including keyword planning, content structuring, and basic WordPress optimization.
- Social Media Management: Provided strategic input on social media content calendars and engagement tactics across Instagram, Facebook, and other platforms.
Asst. Manager
V Guard Industries Ltd
11.2017 - Current
- Designed regional product mix strategy to position offerings for aspirational consumers. Led growth campaigns using Data Analytics and Regression modelling, including a ceiling fan display initiative that drove 120% YoY revenue growth in the West region. Strengthened merchandising, BTL, and promotional strategies to boost engagement and sales across Wires, Switchgears, and Modular Switches. Built data models to track ad spend and customer lifetime value for strategic planning. Streamlined BTL operations through an automated workflow system. Won Runner-up award for Best Stall Design at Elecrama 2020.
Dy. Manager
HSIL Ltd
09.2016 - 10.2017
- Developed and executed POS campaigns to boost brand visibility in the West region through decentralized retail branding and visual merchandising. Conducted market and competitor research to drive performance insights, while managing media planning, PR, and partner engagement programs to strengthen channel relationships.
Lead
V Guard Industries Ltd
01.2015 - 06.2016
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations
Senior Executive
Tribhovandas Bhimji Zaveri Ltd
12.2012 - 12.2014
- Managed branding campaigns and event marketing initiatives in print, TVC,OOH and Experiential marketing like store launch and RWA Society activations . Consistently achieved brand objectives by successful execution of ATL & BTL campaign. Identified low-cost opportunities to increase visibility and drive footfall, increasing returning visitor revenue by 40%
Executive
Next Retail India Ltd
02.2012 - 11.2012
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
Executive
Brandbox Events Pvt. Ltd
07.2010 - 01.2012
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters for Clients, planned and executed marketing campaigns for premier clients in BTL activations, OOH and Print
Education
MBA - Marketing
Institute of Management Studies, Career Development & Research Ahmednagar, University of Pune
Ahmednagar, MH 06.2008 - 08.2010
BBA - Marketing
L.P.P Institute of Management Studies
Aurangabad, Maharashtra 06.2005 - 02.2008
12th - Science
Maharashtra State Board of Education
Aurangabad 05.2003 - 05.2005
10th -
Maharashtra State Board of Education
Aurangabad, MH 04.2002 - 03.2003
Skills
Brand Management & GTM
Data Analysis & Visualization
Budgeting and Allocation
Vendor Management
Creative Problem Solving
VM Design
Team Player
Certification
PCP in Data Analytics for Marketing from IIM-K
Software
Tableau
Advanced Excel
Soft Skills
Typography, Photography, Communicator, Collaborator, Problem Solver
Timeline
Digital Marketing Consultant
Aadya Technologies
03.2023 - Current
PCP in Data Analytics for Marketing from IIM-K
10-2021
Google Analytics (Basic)
08-2020
Asst. Manager
V Guard Industries Ltd
11.2017 - Current
Dy. Manager
HSIL Ltd
09.2016 - 10.2017
Lead
V Guard Industries Ltd
01.2015 - 06.2016
Senior Executive
Tribhovandas Bhimji Zaveri Ltd
12.2012 - 12.2014
Executive
Next Retail India Ltd
02.2012 - 11.2012
Executive
Brandbox Events Pvt. Ltd
07.2010 - 01.2012
MBA - Marketing
Institute of Management Studies, Career Development & Research Ahmednagar, University of Pune
06.2008 - 08.2010
BBA - Marketing
L.P.P Institute of Management Studies
06.2005 - 02.2008
12th - Science
Maharashtra State Board of Education
05.2003 - 05.2005
10th -
Maharashtra State Board of Education
04.2002 - 03.2003
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