Tuhina Upadhyay
Mumbai,MH
Summary
I excel in teamwork and possess strong communication, planning, and organizational skills. With a four-year career encompassing Journalism, Public Relations, and Multimedia Marketing, my expertise is centered around Brand Positioning, Growth, and Go-To-Market Strategy development.
Overview
3
3
years of professional experience
Work History
Digital Sub-Editor (Entertainment)
Mid-Day
06.2023 - Current
- Generated over 200 monthly pieces of originals, photo galleries and web-stories through analyzing real-time trends on all digital platforms (Google Data Studio and social media), surpassing allocated targets
- Drove robust weekly viewership averages of 700,000 unique clicks on original articles and photo galleries by integrating various SEO strategies
- Spearheaded weekly content strategy to proactively forecast pertinent topics for augmenting user acquisitions, and retention rates
- Directed fashion content strategy to strategically reach diverse consumer segments
- Conducted interviews with content creators and industry personalities to provide accurate, on-the-ground insights into diverse entertainment topics such as press meets and events (YT Fanfest)
- Maximised content dispersion across platforms by collaborating with SMM and SEO teams on a day-to-day basis
- Maintained thorough quality control on content through implementing standardized grammar checks, writing styles, and tone throughout the junior team.
PR & Publicity Intern
Monk Entertainment
06.2022 - 12.2022
- Supported the team in event planning and execution, including product launches, press events, and social media activations
- Developed strong relationships with clients and media contacts, representing the agency in a professional and positive manner
- Worked on a diverse range of accounts with varying audience sizes, from major influencers with millions of followers to up-and-coming creators with hundreds of thousands
- Collaborated with influencers and creators across a range of niches and industries, building strong relationships and developing a network of contacts
- Conducted research to understand the specific angles and topics that would be of interest to each journalist or publication, tailoring our pitches and messages accordingly
- Crafted compelling and newsworthy pitches that highlighted our clients' unique selling points and demonstrated why they were a valuable source for a story or feature
- Developed strong relationships with journalists and media contacts, identifying key reporters and publications that were relevant to our clients' industries and interests.
Content Writer/Social Media Manager
Terre Des Hommes Netherland
09.2021 - 06.2022
- Served as the Social Media Manager and Content Writer at Terre Des Hommes' CIF, where I orchestrated a significant revamp of CIF's Facebook, YouTube, and Twitter channels
- Revitalized the company's social media landscape by managing and curating content across Facebook and Twitter platforms
- Contributed to the enhancement of the company's website by generating compelling articles and editing pictorial content
- Executed the creation and distribution of a monthly email newsletter to a substantial subscriber base
- Created resources and articles across a wide range of subject matters and target audiences, adjusting content, style, and tone to match
- Diligently conducted in-depth research on various topics to produce clear and accurate copy adeptly adjusting content, style, and tone to align with the intended message and audience preferences.
Content Writer/Social Media Manager
Enroute Digital
03.2021 - 07.2021
- Served as a Social Media Executive for multiple Enroute Digital accounts, undertaking responsibilities in content creation and management
- Applied proficient writing, editing, and proofreading skills to every assignment, ensuring the production of top-notch content
- Delivered high-quality written content that was insightful, informative, and entertaining.
Education
BA - English Literature -
St. Andrews College
Mumbai, MHHigh School -
Bombay Scottish School
Mumbai, MH01.2018
Skills
- Content Writing
- Content planning
- PR relations
- Corporate messaging
- Press Release Writing
- Clear Communication
- Deadline Adherence
- Brand Messaging
- Articulate Communications
- Social media management
Timeline
Digital Sub-Editor (Entertainment)
Mid-Day
06.2023 - Current
PR & Publicity Intern
Monk Entertainment
06.2022 - 12.2022
Content Writer/Social Media Manager
Terre Des Hommes Netherland
09.2021 - 06.2022
Content Writer/Social Media Manager
Enroute Digital
03.2021 - 07.2021
BA - English Literature -
St. Andrews College
High School -
Bombay Scottish School
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