Tuhinanshu Shrivastava
Senior Product Manager
Mumbai
Summary
An energetic and meticulous professional with 8yrs+ experience across various digital domains – Website, Retail (Billing & AR/XR), Product (IOT & Binge), digital services (Live chat, social media & AI/ML) & Voice assistants. Driving digital transactions with proven performance of acquiring customers, optimizing journeys and improving retention
Overview
7
7
years of professional experience
10
10
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Senior Product Manager
Birla Opus
Mumbai
08.2023 - Current
- Increased product adoption by identifying customer needs and developing innovative product features.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
- Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
Senior Manager
Tata Play Ltd.
Mumbai
07.2020 - 08.2023
- Driving revenue and transactions (100K Recharge transactions/day and 10K/day for new connections) through website.
- Conceptualizing and building Consumer Experience Journeys (Recharge, Manage Packs, New Connection and upkeep of website) on Consumer website for the entire customer life cycle.
- Worked on complete digital self-care journey for Tata play’s home security category.
- Spearheaded the Revamp the complete consumer website with a new brand guideline for new Brand Tata Play.
- Owner ship of NPS Score (NPS scores >40) more than across all digital touchpoints on website.
- Worked as PM for launch of Tata Play Binge App for Ipad and Android Tablet.
- Launched Binge & Netflix on Tata Play Website.
- Oversaw entire product deployments from vision and creation to roll out and delivery.
- Prioritize the product backlog and liaison with multiple stakeholders to design agent/customer- centric journeys (UI/UX) and features (omni-channel experience) with sprint management in place.
Manager
Vodafone Idea Ltd.
Pune
07.2018 - 07.2020
- Launched an Industry First Initiative i.e. WhatsApp BOT, it is a first telecom customer service channel on WhatsApp leading to an ease for our customers to connect and resolve their queries with us in current crisis with over 50K sessions/day in only three weeks of Launch.
- Led the complete Integration and technology design of the voice bots (Google Assistant and Alexa) on AWS cloud with various business cases (Product, Network and Payments) and working on new use cases to enhance customer experience.
- Conceptualized and Launched VIL Conversational telecom bot for customers on VIL mobile app & VIL website with various use-cases with MI/AL technologies.
- Driving revenue and transactions for bill payments and recharge through chat and voice bots.
- Conceptualizing and building signature Consumer Experience Journeys (Vehicle tracker and Personal tracker) on Consumer IoT app for the entire customer life cycle, from product discovery until renewal (payment integrations) across all digital touch points.
- Oversaw entire product deployments from vision and creation to roll out and delivery.
- Driving technology design including APIs, databases, information security, infrastructure architecture and integration with downstream applications.
Assistant Manager
Idea Cellular Ltd.
Pune
07.2018 - 07.2020
- Led Product road mapping, Design & Agile Development of an integrated Social CRM for both brands Vodafone and Idea.
- Collaborated across the business departments to deliver Social CRM catering to all the social media activities and queries of both the brands.
- Worked with business departments to analyze their requirements/problems to propose the different technology & solutions for Live chat and internal KMS platform.
- Extensively worked with technical teams for lowering down AHT and various agent-centric KPIs.
Education
MBA - Marketing
MPSTME, NMIMS
Mumbai, India 07.2012 - 06.2017
B.Tech - Information Technology
MPSTME, NMIMS
Shirpur 07.2012 - 06.2017
Skills
- Efficient Communication Skills
- Stakeholder Management
- Creative Mindset
- Product roadmaps
- Product development
- Analytical thinking
Certification
Agile Scrum Master, 01/19
Timeline
Senior Product Manager
Birla Opus
08.2023 - Current
Senior Manager
Tata Play Ltd.
07.2020 - 08.2023
Manager
Vodafone Idea Ltd.
07.2018 - 07.2020
Assistant Manager
Idea Cellular Ltd.
07.2018 - 07.2020
MBA - Marketing
MPSTME, NMIMS
07.2012 - 06.2017
B.Tech - Information Technology
MPSTME, NMIMS
07.2012 - 06.2017
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