Umesh Upadhyay
Group Head - Growth Marketing
Vasai
Summary
A seasoned Brand Marketing Manager with over 10+ years of experience in digital marketing, media planning, and brand strategy. Expertise in brand awareness, performance marketing, and direct media partnerships, driving efficiency for brands through strategic collaborations. Adept at utilizing data analytics, audience insights, and multi-channel media planning to enhance brand visibility and customer engagement.
Overview
15
15
years of professional experience
4013
4013
years of post-secondary education
3
3
Languages
Work History
Group Head - Growth Marekting
Puretech Digital
09.2024 - Current
- Brand Strategy & Growth – Crafting and executing brand campaigns to maximize reach and engagement.
- Media Planning & Buying – Managing direct publisher partnerships like OTT, News, Native, OEMs, PDOOH and Direct Apps.
- Managing Client escalations with respect to campaign performance/Reporting
- Managing P&L for Partners
Group Head
Pivotroots Digital
03.2021 - Current
- Develop and implement comprehensive media plans to align with marketing and advertising goals
- Managed Brand awareness campaign with direct publishers for brands like Amazon miniTV, Swiggy
- Worked with direct publishers into OTT, News, Native, OEM, direct Apps category
- Managed App and Web Performance campaign for for Amazon Prime Video, Swiggy, Amazon Seller ,CAHSe, Pharmeasy with direct partner like Gpay, Phonepe, Third party DSPs, Affiliates, Emailers, OEMs, SMS vendors, Native Platforms
- Managed remarketing campaigns with remarketing platforms like Criteo, Remerge, Third Party DSPs and Affiliates
- Analyze market trends, audience insights, and competitive landscapes to inform media strategies
- Create and manage media budgets, ensuring cost effective allocation of resources across various media channels
- Work closely with data and analytics teams to refine targeting strategies
- Generate regular reports on the effectiveness of media campaigns, providing insights and recommendations to stakeholders
- Utilize analytics tools like Appsflyer, Branch, google Analytics, keyword planner, google trends to measure key performance indicators (KPIs) and ROI
- Handling Billing, invoicing queries for publishers
Manager
Vertoz
11.2018 - 10.2020
- Get new Business and incremental growth on existing affiliate platforms
- Recruit new powerful affiliates and strategic partners to promote stellar business
- Manage Affiliate Business across multiple affiliates platforms
- Execute Affiliates promotions and monitor success
- Proactive in response and resolving affiliate inquiries and concerns with respect to campaign optimization, fraud detection and billing
- Coordinate with the Creative team on developing creative, banners and other promotional materials
- Able to handle deliveries of mobile/web campaigns such as CPI, CPR, CPE, CPA, CPS , and others
Assistant Manager Mobile Marketing
The Kratos A Ds Pvt Ltd
03.2016 - 10.2018
- Assist with all aspects of affiliate marketing and various direct response marketing initiatives
- Prepare all reports, analyze results, interpret trends, give insights and recommend improvements on affiliate activities and overall program
- Create and execute strategy for affiliate program including recruitment and retention
- Experienced digital marketing manager with extensive experience building, maintaining, and running successful digital marketing campaigns
- Bringing forth broad marketing knowledge, coupled with focused campaign experience
- Assist in development of a tracking system for affiliate offers to use for media
- Stay up to date on overall affiliate and brand objectives, to ensure efficient, strategic and creative execution of Point of Sale (POS) strategies and tactics
Sales Engineer
Fastech India Telecommunications
04.2010 - 03.2013
- Selling the company's customer contact solutions intomarket, to Wireless, wireline and cable Network Operators
- Coordinate, track, and facilitate various assigned project activities and obtain necessary approval to keep projects and workflow moving
- Checking and Preparing Government tenders
- Gather telecom order information from technical sales team or clients directly, and submit orders in the assigned sales order entry system in a timely and accurate manner
- Managing P&L sheet
Education
Bachelor of Engineering - Electronics/Telecommunication
Mumbai University
India06-2008
Diploma -
Mumbai University
Mumbai, India06-2004
Skills
- Google Analytics Data Analysis
- Brand Development
- Strategic Growth Planning
- Client Account Management
- Performance-Based Marketing
- Email Campaign Management
- Influencer Campaign Management
- Whatsapp Marketing
Personal Information
- Date of Birth: 09/03/85
- Gender: Male
- Marital Status: Married
Timeline
Group Head - Growth Marekting
Puretech Digital
09.2024 - Current
Group Head
Pivotroots Digital
03.2021 - Current
Manager
Vertoz
11.2018 - 10.2020
Assistant Manager Mobile Marketing
The Kratos A Ds Pvt Ltd
03.2016 - 10.2018
Sales Engineer
Fastech India Telecommunications
04.2010 - 03.2013
Bachelor of Engineering - Electronics/Telecommunication
Mumbai University
Diploma -
Mumbai University
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