Upasana Washimkar
CRO - Consultant | Adobe Analytics
Mumbai
Summary
Highly analytical and detail-oriented Digital Analytics professional with 5+ years of experience in data management, statistical analysis, and data visualization. I leverage my skills to unlock valuable insights that drive strategic decision-making and fuel company growth.
Overview
6
6
years of professional experience
Work History
Associate Process Manager
EClerx Services
11.2021 - Current
Optimized A/B, Multivariate & Personalization Testing for Multiple Clients (E-commerce & Banking). Supported Pre-sales and Business development efforts. Analyzed user behavior and implemented strategic recommendation.
Manager
S P Jain School Of Global Management
12.2019 - 10.2021
Analyzed data with respect to trends, traffic, engagement to built & managed paid/organic social & search campaigns, designed email marketing initiatives to drive website traffic & sales.
Business Associate
Franklin Templeton Investments
05.2019 - 12.2019
Leveraged SAS for data analysis (customer trends, fund performance), built redemption model, ensured data accuracy, generated reports (monthly financial, commentary, visualizations) for stakeholders, managed eLMS integration.
Intern
Franklin Templeton Investments
12.2018 - 04.2019
Maintained asset data accuracy, conducted ad-hoc analyses & reported findings with visualizations for management.
Education
MBA -
Indian Institute of Management Kozhikode
Kozhikode 04.2001 -
Big Data And Visual Analytics Course -
S P Jain School of Global Management
Mumbai 04.2001 -
Bachelor of Engineering: Information & Technology -
Gyan Ganga Institute of Science And Technology
Jabalpur 04.2001 -
Skills
Solving Sudoku Puzzles
Awarded Gold Medal in Taekwondo, District level competition at Jabalpur, Madhya Pradesh
Skills
A/B Testing, Adobe Analytics, E-Commerce, Web Analytics, Digital Analytics, SQL, Power BI, MS Excel, Conversion Rate Optimization (CRO), Adobe Target, Personalization
Timeline
Associate Process Manager
EClerx Services
11.2021 - Current
Manager
S P Jain School Of Global Management
12.2019 - 10.2021
Business Associate
Franklin Templeton Investments
05.2019 - 12.2019
Intern
Franklin Templeton Investments
12.2018 - 04.2019
MBA -
Indian Institute of Management Kozhikode
04.2001 -
Big Data And Visual Analytics Course -
S P Jain School of Global Management
04.2001 -
Bachelor of Engineering: Information & Technology -
Gyan Ganga Institute of Science And Technology
04.2001 -
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