USHMA PANDYA

Responsibilities-

• Oversee the planning, execution, and performance of multi-channel campaigns across paid media, SEO, social, content, email, and more.
• Collaborate with internal teams (creative, media, tech, analytics) to ensure high-quality deliverables.
• Manage budgets, timelines, and resources effectively across accounts.
• Mentor and manage junior team members, fostering professional development and team cohesion.
• Manage contact renewals, proactively driving conversations around value delivery, upsell opportunities

Responsibilities-

• Achieve and exceed sales targets by negotiating and closing high value deals for content IP sales and integrated brand sponsorships.
• Responsible for selling properties of the company (content channels, contextual business, or Influencer business)
• Responsible for generating revenue for digital function through offering multi-platform client solutions
• Establishing relationships with advertisers and media agencies.
• Conceptualizing and strategizing digital pitches based on client briefs.
• Strategizing quarterly revenue for products and building new accounts onboard.

Responsibilities-

Business Development: Identifying new business opportunities and working to acquire new agencies in the West region.

Financial Management: Managing budget and financial performance of West region, ensuring profitability and cost control.

Strategy Development: Collaborating with agency's leadership to develop strategies and initiatives that align with overall company goals.

Market Analysis: Staying informed about industry trends and market dynamics in West region and adapting agency strategies accordingly.

Reporting: Providing regular reports and updates to agency's leadership on performance and progress of campaigns and revenue commitments.

Achievements -

Revenue Growth: APV yearly deal of Rs 5 Cr, 100% growth on Reliance brands, 80% growth on Meta.

Client Retention: More than 80% retention rate from clients / campaigns from agencies namely - LIC, Asian Paints, GCPL, Marico, Tata AIA, AIG, HDFC HL, HSBC MF, HDFC Bank, SBI MF, Skoda, VW, Mercedes, Bluestar, Liebherr, ACC cements, etc

Project Success: Ensured multiple campaign successes like Hashtag challenges - Marico , Bajaj Allianz, Tata AIG etc.

Strategic Initiatives: Successfully signed volume deals with multiple long tail and emerging agencies and executed it.

Campaign Oversight: Monitored and ensured successful execution of challenging campaigns, including meeting KPI's and on-time delivery.

Responsibilities -

- Setting up a completely new product (HYPP) in the market and positioning it to compete with established influencer platforms.

- Driving West region sales revenues.

- Collaborating with multiple cross-functional teams to maximize revenue potential.

- Creating innovative content properties using Cat-A, Cat-B, Micro and Nano influencers.

- Selling IPs and closely working with brands by creating custom solutions for achieving KPIs.

- Generating revenues for ILN Indic websites, newly launched vertical catering to social indic user base.

Achievements -

- 115% target achievement

- Developed key partnerships with P&G, Marico, Sugar Cosmetics, L'Oreal, Tata Cliq, Croma, Mondelez, Pantaloons, Netflix, Spotify, Abbott, Piramal Healthcare, Kotak Life, AMFI, etc.

Responsibilities -

- Generating revenue through effective ad sales strategy and solutions for Audio and Voice based advertising.

- Servicing clients and agencies across categories and regions.

- New client & agency development.

- Long term business associations.

Achievements -

- Won SMARTIES APAC Bronze Award for Best Mobile Audio Campaign - Netflix.

- 500% growth on a key account (Netflix) within 1 year.

- Developed categories like Pharma, FMCG, Media, BFSI.

- Launched and positioned new offerings in market - Programmatic Audio, Podcast & Editorial and Programming Channels.

Responsibilities -

- Responsible to meet Sales targets for categories (OTT & Telecom).

- Representing Times Internet Network for creating and executing custom solutions.

- Integrated solutions like Display, Content Integration, Intellectual Properties and Video based solutions.

Achievements -

- Amazon Prime Video annual deal.

- Netflix Programmatic Video deal.

- Vodafone Half-yearly deal.

Responsibilities -

- New client and Category development.

- Generating revenue through Web + Mobil media solutions.

Achievements -

- Native Article deals - TATA Motors, Gillette, Ponds, Nissan-Datsun, PGI.

- 100% growth in Auto and Airline categories.

- On-boarded 35 new accounts (1st time advertisers on Indiatimes Lifestyle Network).

Responsibilities -

- Achieve sales target and maximizing revenue growth from existing clients.

- Develop challenging categories like BFSI.

Achievements -

- Positioned Business Standard digital solutions as one of the best platforms for premium advertisers.

- Closed Budget Sponsorship with one of the biggest Broking clients in India.