Vaibhavi Rathod
Content Writer
Mumbai
Summary
Motivated and detail-oriented, eager to contribute to team success in the fashion industry. Skilled in project management, research, and writing, with a strong understanding of cultural trends and effective communication. Works well in both remote and office environments, consistently delivering quality content.
Overview
8
8
years of professional experience
14
14
years of post-secondary education
Work History
Content Writing
Pepper
2019.06 - 2019.06
- Reviewing technical products.
- Virtual
Jr. Content Writer
AZA Fashions Pvt Ltd
2020.01 - 2021.07
- Catalogued product descriptions for luxury Apparel, Accessories, Jewellery, and Homeware.
- Created ‘Shop the Look’ style edits for products added to the website.
- Performed content correction for formatting, grammar, and errors.
- Bifurcated products into newly created categories for improved navigation.
Content Writer
Inkshed
2019.09 - 2019.12
- Blog writing for fashion, lifestyle.
- Virtual
Social Media Marketing
Chatterbox Technologies In Association With Ray-Ban
2016.11 - 2017.01
- Promoted Ray-ban sunburn concert through online marketing.
- Virtual
Senior Content Executive
Kalki Fashions
Mumbai
2021.09 - 2021.10
- Wrote and published blogs on WordPress, ensuring SEO-friendly content.
- Drafted and edited press releases for brand announcements and campaigns.
- Created marketing email to support promotional and product launch activities.
- Coordinated with the graphic design team for campaign and product imagery.
- Supported the social media team by providing captions and content ideas.
Content Writer
Aza Fashions Pvt. LTD.
Mumbai
2021.10 - Current
- Cataloged and reviewed products to ensure alignment with designer specifications and website standards, maintaining high-quality content and consistency across the platform.
- Mentored and trained new team members (both online and store writers) on fashion terminology, current trends, and cataloguing processes, leading to enhanced team efficiency.
- Trained more than 30+ writers (including online & offline team).
- Monitored writers' targets and strategically planned product capturing and cataloguing activities, particularly during peak sales periods.
- Led the team by providing comprehensive training on store operations and best practices for mapping offline products to online platforms.
- Communicated weekly product issues to the online merchandising team; verified store stock image folders and PID stock sheets to ensure accurate mapping.
- Collaborated with upload and tech teams to address and resolve process-related issues effectively.
- Conducted hygiene checks of uploaded products; trained in bulk uploads, bulk updates.
- Resolved assigned task issues and facilitated writer transitions between stores to promote interaction and networking.
- Contributed to recruitment efforts by interviewing and selecting candidates aligned with the team's KRAs and operational needs.
Education
Master of Commerce (M.Com), Management -
University Of Mumbai
2020.08 - 2021.08
Diploma in Fashion Designing -
INIFD
Mumbai 2018.07 - 2019.08
Advance Diploma In Fashion Design (A.D.F.D.) -
Lemark School Of Art And Design
Mumbai 2016.08 - 2025.07
Bachelor of Commerce (B.Com) -
Thakur Collage Of Science And Commerce
2015.07 - 2018.08
Skills
- MS-PowerPoint
- MS-Excel
- MS-Word
- Performance monitoring
- Multitasking Abilities
- Coaching and mentoring
- Conflict resolution
- Attention to detail
- Talent acquisition
- Workflow management
- Team building
- Process improvement
- Problem-solving
Additional Information
Enthusiastic Content Writer eager to contribute to team success through hard work, attention to detail and good organizational skills. Works effectively in both remote or office environments. Motivated to learn, grow in Fashion Industry.
Training
Visual Merchandising, inifd, Bangkok, 03/01/19, 03/31/19, 7 day programme of Visual Merchandising in Bangkok city.
Timeline
Content Writer
Aza Fashions Pvt. LTD.
2021.10 - Current
Senior Content Executive
Kalki Fashions
2021.09 - 2021.10
Master of Commerce (M.Com), Management -
University Of Mumbai
2020.08 - 2021.08
Jr. Content Writer
AZA Fashions Pvt Ltd
2020.01 - 2021.07
Content Writer
Inkshed
2019.09 - 2019.12
Content Writing
Pepper
2019.06 - 2019.06
Diploma in Fashion Designing -
INIFD
2018.07 - 2019.08
Social Media Marketing
Chatterbox Technologies In Association With Ray-Ban
2016.11 - 2017.01
Advance Diploma In Fashion Design (A.D.F.D.) -
Lemark School Of Art And Design
2016.08 - 2025.07
Bachelor of Commerce (B.Com) -
Thakur Collage Of Science And Commerce
2015.07 - 2018.08