Vaibhavi Rathod
Content Writer
Mumbai
Summary
Motivated and detail-oriented, eager to contribute to team success in the fashion industry. Skilled in project management, research, and writing, with a strong understanding of cultural trends and effective communication. Works well in both remote and office environments, consistently delivering quality content.
Overview
8
8
years of professional experience
14
14
years of post-secondary education
Work History
Content Writing
Pepper
06.2019 - 06.2019
- Reviewing technical products.
- Virtual
Jr. Content Writer
AZA Fashions Pvt Ltd
01.2020 - 07.2021
- Catalogued product descriptions for luxury Apparel, Accessories, Jewellery, and Homeware.
- Created ‘Shop the Look’ style edits for products added to the website.
- Performed content correction for formatting, grammar, and errors.
- Bifurcated products into newly created categories for improved navigation.
Content Writer
Inkshed
09.2019 - 12.2019
- Blog writing for fashion, lifestyle.
- Virtual
Social Media Marketing
Chatterbox Technologies In Association With Ray-Ban
11.2016 - 01.2017
- Promoted Ray-ban sunburn concert through online marketing.
- Virtual
Senior Content Executive
Kalki Fashions
Mumbai
09.2021 - 10.2021
- Wrote and published blogs on WordPress, ensuring SEO-friendly content.
- Drafted and edited press releases for brand announcements and campaigns.
- Created marketing email to support promotional and product launch activities.
- Coordinated with the graphic design team for campaign and product imagery.
- Supported the social media team by providing captions and content ideas.
Content Writer
Aza Fashions Pvt. LTD.
Mumbai
10.2021 - Current
- Cataloged and reviewed products to ensure alignment with designer specifications and website standards, maintaining high-quality content and consistency across the platform.
- Mentored and trained new team members (both online and store writers) on fashion terminology, current trends, and cataloguing processes, leading to enhanced team efficiency.
- Trained more than 30+ writers (including online & offline team).
- Monitored writers' targets and strategically planned product capturing and cataloguing activities, particularly during peak sales periods.
- Led the team by providing comprehensive training on store operations and best practices for mapping offline products to online platforms.
- Communicated weekly product issues to the online merchandising team; verified store stock image folders and PID stock sheets to ensure accurate mapping.
- Collaborated with upload and tech teams to address and resolve process-related issues effectively.
- Conducted hygiene checks of uploaded products; trained in bulk uploads, bulk updates.
- Resolved assigned task issues and facilitated writer transitions between stores to promote interaction and networking.
- Contributed to recruitment efforts by interviewing and selecting candidates aligned with the team's KRAs and operational needs.
Education
Master of Commerce (M.Com), Management -
University Of Mumbai
08.2020 - 08.2021
Diploma in Fashion Designing -
INIFD
Mumbai 07.2018 - 08.2019
Advance Diploma In Fashion Design (A.D.F.D.) -
Lemark School Of Art And Design
Mumbai 08.2016 - 07.2025
Bachelor of Commerce (B.Com) -
Thakur Collage Of Science And Commerce
07.2015 - 08.2018
Skills
- MS-PowerPoint
- MS-Excel
- MS-Word
- Performance monitoring
- Multitasking Abilities
- Coaching and mentoring
- Conflict resolution
- Attention to detail
- Talent acquisition
- Workflow management
- Team building
- Process improvement
- Problem-solving
Additional Information
Enthusiastic Content Writer eager to contribute to team success through hard work, attention to detail and good organizational skills. Works effectively in both remote or office environments. Motivated to learn, grow in Fashion Industry.
Training
Visual Merchandising, inifd, Bangkok, 03/01/19, 03/31/19, 7 day programme of Visual Merchandising in Bangkok city.
Timeline
Content Writer
Aza Fashions Pvt. LTD.
10.2021 - Current
Senior Content Executive
Kalki Fashions
09.2021 - 10.2021
Master of Commerce (M.Com), Management -
University Of Mumbai
08.2020 - 08.2021
Jr. Content Writer
AZA Fashions Pvt Ltd
01.2020 - 07.2021
Content Writer
Inkshed
09.2019 - 12.2019
Content Writing
Pepper
06.2019 - 06.2019
Diploma in Fashion Designing -
INIFD
07.2018 - 08.2019
Social Media Marketing
Chatterbox Technologies In Association With Ray-Ban
11.2016 - 01.2017
Advance Diploma In Fashion Design (A.D.F.D.) -
Lemark School Of Art And Design
08.2016 - 07.2025
Bachelor of Commerce (B.Com) -
Thakur Collage Of Science And Commerce
07.2015 - 08.2018
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