Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Vaishali Mishra

Vaishali Mishra

Mumbai

Summary

Results-oriented Creative professional with over 10 years of experience leading integrated brand campaigns, digital marketing strategies, and performance initiatives. Adept at leveraging Creative AI tools (such as ChatGPT, Groke, Claude, Canva's AI features, Vision Pro, and Midjourney) to enhance work efficiency by 20%, enabling faster ideation and content creation. Skilled in developing innovative, data-driven campaigns that drive engagement, increase brand visibility, and maximize ROI. Strong collaborator with cross-functional teams and agency partners.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Manager- Creative innovation

ZEE ENTERTAINMENT ENTERPRISES LTD (ZEES)
05.2022 - Current
  • Led multi-channel marketing campaigns integrating digital, social media, CTV, and OOH, resulting in increased viewership and brand engagement.
  • Developed innovative campaigns utilizing AR, gamification, rich media ads, and interactive content, achieving significant reach in key markets (e.g., India, US, MENA).
  • Ideate and strategize Content & Branding campaigns, tentpoles, seasonal content. Benchmark against top campaigns (Indian and global).
  • Collaborate with solution-providers, relevant brand partners, agencies and in-house design as well as copy to prototype concepts.
  • Improve the effectiveness of creatives on paid media across platforms like Meta, YouTube, Google, and others.
  • Managed agency partnerships, ensuring seamless execution aligned with strategic goals.
  • Utilized AI-driven content creation tools for rapid development of high-impact marketing assets, reducing production time by 20%.
  • (Use AI tools to develop scalable, quick-turnaround creatives with high visual appeal and message clarity.)
  • Platform-wise Creative Analysis & Learning Dissemination. Identify what works per platform (e.g., Meta prefers fast hooks, YouTube needs branding in 5s, etc.)

Brand Supervisor

Logicserve Digital
09.2019 - 05.2022
  • Managed branding and digital marketing strategies for BFSI, travel, and ed-tech clients, increasing visibility and customer engagement.
  • Collaborated with creative teams and agencies to deliver impactful brand messages aligned with client objectives.
  • Crafted pitches, scripts, and content strategies, increasing campaign effectiveness.

Senior Copywriter

Manhattan Communications
04.2017 - 07.2019
  • Script writing | Developed campaigns and Strategies for Pitches | Content Writing | Video Production

Copywriter

Pinxit Blue
04.2015 - 03.2017
  • Managed creative teams for ATL & BTL campaigns across Oil & Petroleum, Fashion, and FMCG, integrating AI tools for campaign ideation and content optimization.

Intern-Executive

Copy DDB Mudra
04.2013 - 01.2014
  • Assisted on Digital and print campaigns. Mentored by a team of industry experts.

Education

B.A. - Journalism and Mass communication

IEC
HIMACHAL PRADESH
10-2018

ADVANCE DIPLOMA IN MEDIA PRODUCTIONS - Media Studies

WIGAN & LEIGH
UNITED KINGDOM
08-2015

Skills

  • Strategic Creative Campaign Planning & Execution
  • Creative placement and planning in Digital & Performance Marketing
  • Creative AI Integration for Workflow Efficiency
  • Content & Creative Strategy for SVOD
  • Agency & Stakeholder Management
  • Cross-Functional Team Leadership
  • Team management & Training

Certification

  • AI Creative Course: Completed course in AI-driven Creative and Content Generation (University of Michigan)
  • Brand storytelling: Story frameworks for brand narratives. Short, hands-on (Skillshare)
  • Certified in Fitness & Nutrition Science

Awards

‘Young Professional of the Year’ – ICMA 2021

Nominations: Voot India’s Best Marketers & Media Planners, Social Samosa

Multiple awards for Digital campaigns, including ILT20 and industry honors (42+ wins)

Employee of the Quarter & Star Performer at ZEE5 Global

Timeline

Senior Manager- Creative innovation

ZEE ENTERTAINMENT ENTERPRISES LTD (ZEES)
05.2022 - Current

Brand Supervisor

Logicserve Digital
09.2019 - 05.2022

Senior Copywriter

Manhattan Communications
04.2017 - 07.2019

Copywriter

Pinxit Blue
04.2015 - 03.2017

Intern-Executive

Copy DDB Mudra
04.2013 - 01.2014

B.A. - Journalism and Mass communication

IEC

ADVANCE DIPLOMA IN MEDIA PRODUCTIONS - Media Studies

WIGAN & LEIGH

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