Vaishnavi Sharma

• Responsible for managing the external and internal marketing for UAE and KSA.
• Managed spends of AED 4Mn per month across Google, Facebook, Snapchat, TikTok, Affiliates, WhatsApp and Influencers.
• Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
• Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
• Collaborated with category and merchandising teams to develop integrated marketing campaigns that boosted gross margins.

• Responsible for handling digital marketing monthly spends of 2CR across Facebook, Google, Affiliates.
• Responsible for increasing ROAS, planning sale targets daily and planning traffic and marketing spends accordingly.
• Played a pivotal role in increasing overall GMV by 2X from 2020 to 2021.
• Participated in continuous improvement by generating suggestions, for category team and engaging in problem-solving activities to improve efficiency.

• Managed a monthly spend of 4-5 CR, leading a team of 10 digital marketers with a quarterly churn of less than 5%.
• Worked with Ed-Tech, Fin-Tech, E-commerce and OTT clients to design effective performance marketing strategies and maximize revenue.
• Mentored and created growth paths for 7 team members.
• Conducted thorough reviews of accounts to devise and deploy improvement strategies, facilitating consistently better performance.
• Creating strategy and plans for launching new products, shows or entering new geographies
  (Google/Facebook/Display)

• Handled the performance social campaigns for B2C clients from various verticals ranging from e-commerce to OTT with overall spends up to 1 CR/ Month

• Created a strategy to help reduce the cost per app install for an OTT client by 50% by incorporating various previously untapped social channels including Tiktok and harnessing Appsflyer audiences effectively.

• Increased the revenue of a e-commerce client by 2X by restructuring re-marketing campaign and identifying more relevant audience cohorts. •

Collaborated with other channels' strategy managers to improve the overall revenue driven through digital marketing. • Worked in collaboration with the sales team to create pitches and deliver them to prospective clients.

• Mentored 5 business analysts and chalked their growth plans.

• Built a team for performance influencer marketing and successfully pitched it to 2 OTT clients

• Managed social media campaigns for telecom and e-commerce clients and handled spends up to 50L/month.

• Created a reporting framework in collaboration with tech team to derive insights and actionable effectively.

• Drove engagement with the clients on a daily basis and helped asses the friction on the path to final conversion.

• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.