Vijay Shah
Mumbai
Summary
Dynamic and knowledgeable Social Media Executive with hands-on experience in the entertainment and media space. Skilled in executing platform-specific strategies for films, music, web shows, and celebrity content across Instagram, Facebook, YouTube, and Twitter. Adept at real-time content updates, trend spotting, and adapting to branding changes — consistently driving engagement, follower growth, and audience retention.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Executive
Ultra Media & Entertainment Pvt. Ltd.
01.2024 - Current
- YouTube/Facebook Monetization: Created & managed monetizable content, consistently aligned with trends for increased engagement and ad revenue.
- OTT Cross Promotion: Promoted content across platforms like Amazon Prime, Airtel Xstream, and in-house OTT apps such as UltraPlay & UltraGaane through strategic planning and creative execution.
- Rights Manager Handling: Experienced in managing content rights, resolving disputes, and ensuring monetization claims are secured on YouTube & Facebook.
- Competitive Analysis: Closely tracked market trends and competitors to refine strategy and outperform benchmarks.
- Web Series/Movie/Music Video Promotions: Launched and managed high-impact promotional campaigns across major social platforms.
- Tools & Platforms: Proficient with Canva, InShot, basic video editing tools, and platform-native scheduling/insight dashboards.
- Content SEO: Conducted on-page & off-page SEO audits, improving visibility and search rankings for content.
- Acquisition Feedback: Provided strategic input for content acquisition (movies, songs, web shows) based on trend analysis and audience behavior.
Social Media Executive
Shotformat Digital Productions Pvt. Ltd.
06.2023 - 01.2024
- Conducted in-depth research on industry trends, audience behavior, and competitor strategies to fuel innovative content ideas.
- Collaborated with influencers and brand partners to diversify content formats and increase engagement across campaigns.
- Implemented SEO best practices in social posts by identifying relevant keywords and hashtags to boost discoverability and organic reach.
- Maintained a consistent brand voice and design aesthetic while adapting content for various platforms, including Facebook, Instagram, YouTube, and Twitter.
- Planned and maintained content calendars aligned with marketing goals, release schedules, and trending topics to ensure consistent online presence.
Sales & Marketing Manager
THE ROUTESCAPE
12.2021 - 04.2023
- Developed and executed targeted marketing strategies to drive lead generation and boost sales across B2C travel segments.
- Promoted and upsold customized travel itineraries and tour packages, enhancing customer experience and increasing revenue.
- Successfully achieved monthly sales targets by identifying prospects, converting leads, and maintaining strong client relationships.
Sales & Marketing Executive
THE GUARDIANS Real Estate Advisory
01.2017 - 09.2021
- Built and managed strong, long-term relationships with leading real estate developers including Dosti, Rustomjee, Sheth, Kanakia, and Godrej.
- Gained comprehensive understanding of each developer’s projects to ensure tailored communication and marketing support
- Created and delivered compelling sales presentations to showcase product value and build brand credibility with clients.
- Prioritized exceptional customer service, leading to high satisfaction rates and stronger client retention.
Kidzania
Cashier
01.2016 - 08.2016
- Handled ticketing operations and executed promotional sales programs to drive customer engagement and revenue.
- Delivered excellent front-line customer service, greeting visitors and responding to inquiries with professionalism and efficiency.
- Organized and detail-oriented with a strong work ethic.
Education
PGDM -
Terna Global Business School
01.2022
B.com - undefined
SIWS College
01.2019
Skills
- Social media analysis
- Audience engagement
- Content development
- Photo and video editing
- Analytics reporting
- SEO
- Competitor analysis
- Content scheduling
- Social media strategy
Accomplishments
- Increased Facebook and YouTube revenue by 60% through strategic content development, trend optimization, and targeted audience engagement.
- Successfully promoted 40+ web series, films, and music videos across social platforms, leading to significant increases in views and engagement.
Languages
English
Gujarati
Hindi
Marathi
Certification
Digital Marketing ( Internshala )
MS Office
Timeline
Social Media Executive
Ultra Media & Entertainment Pvt. Ltd.
01.2024 - Current
Social Media Executive
Shotformat Digital Productions Pvt. Ltd.
06.2023 - 01.2024
Sales & Marketing Manager
THE ROUTESCAPE
12.2021 - 04.2023
Sales & Marketing Executive
THE GUARDIANS Real Estate Advisory
01.2017 - 09.2021
Kidzania
Cashier
01.2016 - 08.2016
B.com - undefined
SIWS College
PGDM -
Terna Global Business School
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