With over 25 years as a media professional and entrepreneur, I've navigated diverse roles spanning digital, television, and media technology. Beginning at STAR India, I collaborated closely with leadership on sales and marketing strategies for the STAR Network. This laid the foundation for pioneering ventures like NDTV Media Ltd., where I partnered with Mr. Raj Nayak to achieve significant growth, establishing the commercial arm of NDTV as a leader in the news genre.
Continuing this trajectory, I co-founded and led initiatives at AIDEM, developing an independent media services business and weathering entrepreneurial challenges to establish a technology-driven ad delivery service. A successful joint venture with IMD marked a pivotal moment, solidifying AIDEMs role as industry leaders in digital ad commercial delivery.
Subsequently, at Zirca Digital, I leveraged partnerships with global publishers to build a robust service platform, while my tenure at Republic provided another entrepreneurial opportunity. There, we launched and scaled a highly efficient news operation, achieving profitability and shareholder value in record time.
Launched Republic TV Network from a startup to a scaled news network with broadcast operations and digital business. The network launched as a leading news platform with English and digital platform. Motivated team, Impact sales and lean operations led to profitability within first year of operations. Early movers with video streaming across connected devices.
As co-founder of eSENDIT, we dominate the video ad delivery logistics sector with our cloud-based solutions, prioritizing rapid, high-quality distribution for major television advertisers.
At DistroScale, my focus on the FAST ecosystem drives innovation in AVOD streaming, connecting publishers and content owners with broader audiences via CTV and connected devices. This evolution supports targeted, programmatic advertising campaigns on large screens, enhancing engagement with brand-safe content partners.
Looking forward, I see the convergence of media platforms as pivotal, leveraging data and technology to optimize audience monetization. Programmatic solutions powered by AI and ML will further empower efficient, scalable media planning and execution.
· An entrepreneurial venture with DistroTV, US to build the AVOD opportunity within Connected TV Space in India.
· Partnered with more than 110 Publishers to build Streaming channels for AVOD Opportunity globally.
· India Distribution network across partners such as TATA Play, Airtel Xtream, Vodafone, GTPL, MX Player, Cloud TV, Playbox TV, EpicON, Dish TV (Watcho)
· Global Distribution – TCL, Xiaomi TV+, NetRange, Metrological (Comcast), One Plus TV
· Programmatic Demand Partnerships – Pubmatic, Microsoft Advertising, MiQ, Magnite, Free Wheel, Adsolut, etc.
· The organization is boot strapped and I have been building the India business by myself.
Strategic Planning & Implementation
Technology Adoption
People Skills
Cost Management
Networking
Leadership Skills