Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Awards
Other Assignments
Timeline
Generic
Vilien Denglé

Vilien Denglé

Thane

Summary

Business Leader with strong track record of nurturing businesses of iconic brands and leading multifunctional winning teams - Performance history of creating and leading winning teams with leadership roles in Strategy Development, Managing Business Operations, End to End P&L Management, Business Development & Growth, Strategic Marketing and Sales Management - Extensive experience in nurturing and growth in businesses of iconic brands (Indian and International) across diverse consumer segments and categories.

Accomplished Business Administrator equipped with 22 years of diverse and progressive experience in project and program management. Detail oriented and communication savvy with record of successful project integration. Skilled at defining and controlling scope, achieving project objectives, managing and building cross-functional teams.

Overview

13
13
years of professional experience

Work History

Business Director

RAYMOND CONSUMER CARE PVT. LTD.
07.2018 - 07.2020
  • Company Overview: One of the FMCG businesses of Raymond Limited, (formerly known as JK Ansell Pvt. Ltd.) engaged in manufacturing and selling personal care products under the brand ‘KamaSutra’ that mainly covers condoms and deodorants.
  • Strategic and leadership role with overall responsibility for strategy, operations, revenue and gross margin growth, complete P&L management, customer satisfaction, customer retention and overall people management. Leading immediate team of Sales, Marketing, Manufacturing, SCM & Export Heads to deliver the business results with larger team size of > 1,000 employees including third party and contract labor.
  • Successfully created long term strategic roadmap for the organisation for sustainable profitable growth of the brand business
  • Exponential growth in market share and business through effective execution of multiple initiatives across functions like Product and Marketing Innovation, Distribution and infrastructure expansion, Sales automation & process implementation, Productivity Enhancement in the Plant and Cost optimization initiatives while achieving high culture scores for the organization.
  • Achieved superlative growth in business by more than doubling Topline sales in Domestic as well international markets over 2 years with CAGR of 47%
  • KamaSutra condoms registered 6X market growth becoming #2 player from being #4 player within 2 years with market share growing to 15.6% in JFM-20 from 10.1% in JAS-18.
  • KS Deos registered 6X market growth becoming Top 5 player in fragrances reaching market share of 7.3% in JFM-20 from 5.3% in JAS-18. The brand also achieved the feat of being the single largest selling SKU in highly cluttered category with high switch rate and low cost of switching.
  • Exhibited superlative growth in profitability of the organisation with significant improvement in EBITDA margins (-1% in 17-18 to 4.1% in 19-20)

Sr. General Manager – Marketing

EMAMI LIMITED
10.2015 - 07.2018
  • Company Overview: One of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Mentho Plus Balm, Fast Relief and Kesh King
  • Responsible for Brand Portfolio Management and P&L delivery (till gross contribution level) of leading Pain Management brands in India
  • Developed portfolio brand marketing strategy for Pain Management Portfolio with Sales of ~ Rs. 500 Crores
  • Strengthened position of the brand in pain management segment by
  • Recrafting overall brand portfolio strategy based on consumer and brand insights as well as competitive landscape
  • Launching segmented portfolio of brands in pain relief segment under the master brand Zandu
  • Enhanced consumer value proposition to retain loyal consumer base as well as recruit new consumers through segmentation
  • Regained lost market share for Zandu Balms and expanded portfolio to cater to wider pain management needs of the consumers
  • Focused marketing efforts on Mentho Plus Balms in select geographies leading to consistent double-digit growth for the brand effecting market share gain.
  • Effective cost management and control has ensured minimal impact of demonetisation and GST implementation on business leading to bottom-line delivery as per plan.
  • Led management of GST transition for all Emami brands and L&D for entire marketing team

Associate Director - OTC

ABBOTT INDIA LIMITED
03.2013 - 10.2015
  • Company Overview: A healthcare company engaged in pharmaceuticals business. The Company has a portfolio of science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals
  • Leading a team of ~ 400 people in “Consumer Care Division” accountable to develop the division and deliver P&L for the Business Unit – a specially formed division to lead company foray into OTC business
  • Conceptualisation and execution of short term and long-term brand management strategies for Digene with brand expansion roadmap in Gut Health
  • Created long term strategic brand plan for Digene with short term objectives clearly set for the next steps and ensured long term investment in OTC in India from global top management
  • Created relevant team structure for business growth in sales and marketing functions with the right talent and systems to ensure long-term sustainability of business.
  • Successfully led consumerisation of Digene brand through change in product formulation, consumer preferred packaging, launch of new flavours and introduction of new format leading to
  • Improvement in market share in Tablets
  • Attaining leadership in Gels for the first time
  • Successfully capitalised opportunity in instant relief space by extending the brand into fastest growing Powder category and achieving 1.5% national market share within 6 months of launch with business size reaching Rs. 1 Crore per month
  • Digene registered growth of 24% (on the back of CAGR of 0%) in 2014-15 ahead of market growth leading to market share gains driven through enhanced positive consumer preference
  • Exceeded bottom-line targets (by 20%) despite falling short of top line by 4% through effective management of budgets across functions without compromising on infrastructure and people

General Manager – Marketing

EMAMI LIMITED
12.2009 - 03.2013
  • Overall portfolio growth of 25% higher than of company growth
  • FAIR AND HANDSOME
  • Defined Brand Key for the brand with clear roadmap for the future to maintain leadership in the current category as well as mapping of future opportunities
  • Created 2 new advertising campaigns based on the strategy. Planned and executed 3600 campaigns for the brand
  • Regained lost market share within the Men’s Fairness category
  • Expanded the brand footprint through launch of relevant extensions of core benefit into other formats thereby enhancing the core brand value
  • PAIN MANAGEMENT
  • Defined clear Brand Keys for all the brands in the portfolio based on consumer insights to ensure growth of each brand with clear role and objectives with minimal cannibalisation among them
  • Successfully re-launched Himani Fast Relief brand with differentiated proposition vis-à-vis other ointments in the market. The brand has shown growth of 50% after re-launch
  • Created successful new advertising campaigns for Zandu Balm and Mentho Plus Balm to positively drive consumer preference for the brands
  • Led negotiation and finalisation of various celebrity contracts on brands

Region Marketing Manager

COCA COLA INDIA
06.2007 - 11.2009
  • Company Overview: Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers.
  • Partnering with key stakeholders from the bottling business to design & implement specific strategic and tactical marketing plans for the region to ensure enhanced brand health and volume growth for the region.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Winner of 4 National Brand Awards in 2008. Won awards for excellent performance in brands viz. Thums Up (Gujarat), Sprite (Rest of Maharashtra), Minute Maid Pulpy Orange (Gujarat) and Kinley Water (Mumbai).
  • The Central Region exceeded volume and market share targets for 2008. Winner of internal National award for most spectacular come back region
  • Central achieved its highest ever market share of 62% in Sparkling beverages and consolidated market share in Juice through
  • Revival of largest brand Thums Up (32% of region volumes) that was declining rapidly in the region through 3600 marketing initiatives tailor made for Gujarat, Orissa, Maharashtra, and Mumbai. Thums up exceeded its BP volume growth with growth of 14% from -5% in end 2006
  • Significant improvement in market share and overall brand volumes for Sprite through various brand and distribution initiatives. Creation of specific brand clusters in the market and leveraging National IMC have resulted in highest market share gain (+1.6%) for the Region
  • Regarded as the best launch in the country, Minute Maid Pulpy Orange (MMPO) registered highest market share (3.1%) for the brand in Central Region in 2008 and the region is also the highest contributing region nationally
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Education

Masters in Management Studies (MMS) - Marketing

Jamanalal Bajaj Institute of Management Studies
Mumbai
05.1998

Bachelors in Engineering (B.E.) - Electronics

Vivekanand Education Society’s Institute of Technology
Mumbai
05.1995

Skills

  • Building winning organisations
  • Leading Large and diverse teams
  • Long Term strategic, short term commercial orientation
  • Strategic Marketing & Branding
  • New Product & Brand Development
  • Brand Marketing & Consumer Communication
  • Sales, Distribution & Channel Management
  • P&L Management

Websites

Hobbies and Interests

I am a regular practitioner of Yoga, Exercise, Meditation, and love Cycling, I have keen interest in music and listening to original soundtracks of films, I enjoy cooking, especially for my family. It gives me an opportunity to express my love by creating something special for them. It also helps me become self-sufficient and learn something new every time., Recently trained and developed skills in investing and trading in stocks, indices, and commodities

Awards

Digene was awarded “Most Valuable Brand 2014” in the category of “Healthcare” by World Consulting and Research Corporation, Won “Marketing Excellence Award 2014” by World Consulting and Research Corporation, Contribution & Involvement towards Learning and Development Initiative in Emami Limited in year 2011-12, Part of the team of finalists in 2008 Worldwide Marketing & Commercial Excellence Awards for “Best Immediate Consumption Program”. The awards are for worldwide competition within the Coca-Cola system of best practices, Coca-Cola India Division President’s Team Excellence Award (2007) for 3600 execution of Corporate Campaign “Little Drops of Joy”

Other Assignments

  • Period: Oct 2005 to May 2007, Company: Hindustan Coca Cola Beverages, Designation: Marketing Manager
  • Period: Oct 2002 to Oct 2005, Company: Boots Piramal Healthcare, Designation: Product Manager
  • Period: Jun 1998 to Oct 2002, Company: Godrej Sara Lee Ltd, Designation: Asst. Brand Manager

Timeline

Business Director

RAYMOND CONSUMER CARE PVT. LTD.
07.2018 - 07.2020

Sr. General Manager – Marketing

EMAMI LIMITED
10.2015 - 07.2018

Associate Director - OTC

ABBOTT INDIA LIMITED
03.2013 - 10.2015

General Manager – Marketing

EMAMI LIMITED
12.2009 - 03.2013

Region Marketing Manager

COCA COLA INDIA
06.2007 - 11.2009

Masters in Management Studies (MMS) - Marketing

Jamanalal Bajaj Institute of Management Studies

Bachelors in Engineering (B.E.) - Electronics

Vivekanand Education Society’s Institute of Technology

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Vilien Denglé