Viraj Shah
Social Media Expert I Brand Analyst & Strategist
Mumbai
Summary
Seasoned Marketing Professional with 8 years of experience in Performance Marketing, Industry Events & Brand Management and 6 years in Sales & Marketing across Real Estate, Manufacturing & Entertainment Industries
Overview
15
15
years of professional experience
2
2
Certifications
4
4
Languages
Work History
Sr. Marketing Manager
ANAROCK Property Consultants
06.2021 - Current
- Crafting and executing the marketing plan for the brand and respective business verticals to achieve their annual targets.
- Orchestrate paid campaigns (Build, Execute & Optimize) through our in house marketing dashboard.
- Responsible for content strategy & aligned digital efforts towards building our brand perception via online & offline collaterals like- Corporate deck, brochure, Website, Video Newsletter, Social Media communication, Podcast, and brand advocacy programs.
- Successfully established ANAROCK's positioning at domestic/International events like Dubai Global Expo with FICCI, CII, CREDAI, MCHI.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters
- Corporate Website
Business Promoter
Bhor Metal Industries
02.2014 - 05.2021
- Optimizing Lead time of Product cycle, with efficient Vendor Management
- Developed a brand strategy for 400+ products with continuous Competitor Analysis & Consumer Insights.
- Collaborated with existing stakeholders to evaluate costs against expected market price points and set structures to achieve higher ROI.
- Social media campaigns, SEO marketing, Hashtag Marketing
- Introduced new methods, practices and systems to reduce turnaround time (FIFO, KANBAN, at manufacturing units)
- Participated in Industrial Trade Fairs, Global Expo Summit & Suppliers Meet
Business Development Manager
Balaji Telefilms
01.2010 - 01.2014
- Establishing right product positioning through 360-go-to marketing strategies
- Drafted sales strategy based on research of consumer buying trends and market conditions.
- Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
- Developed & executed marketing programs, customer traffic and elevated sales numbers i.e. 90 Enrollments for ICE
Education
MBA - Retail Marketing
Chetana's Institute of Management & Research
Mumbai 08.2008 - 2010.05
BMS - Management Studies
Lala Lajpat Rai College
Mumbai 07.2005 - 2008.03
Skills
Social Media Specialist
Certification
Advance Digital Marketing, IIDE
Accomplishments
President of JSG Yuva Forum - JSGIF
Winner at the Badminton & Cricket Tournament
Participated in Roller Skate Competition representing MH State
Additional Information
Traveler
Musician
Game Creator
Timeline
Sr. Marketing Manager
ANAROCK Property Consultants
06.2021 - Current
Advance Digital Marketing, IIDE
03-2021
Business Promoter
Bhor Metal Industries
02.2014 - 05.2021
Business Development Manager
Balaji Telefilms
01.2010 - 01.2014
MBA - Retail Marketing
Chetana's Institute of Management & Research
08.2008 - 2010.05
BMS - Management Studies
Lala Lajpat Rai College
07.2005 - 2008.03
Digital Marketing, Google
2021-01
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